Demandbase News & Articles

When you think of your website, do you see design or content? If you see content, chances are you want to get the right content to the right audience at the right time. In order to effectively achieve the holy grail of targeted content, you need to first identify what users want. In other words, you need data.

We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation. All of this is according to a new survey by Demandbase, which aimed to learn more about how B2B corporate websites act as lead generation tools.

Last week, the world celebrated IPv6 Day. If the event didn’t make it onto your calendar, you’re not alone. The event was meant as a “test flight” for IPv6, a successor to the current Internet address system (IP4) that -- if successful -- will help to ensure that the Internet doesn’t run out of addresses. Yet, if your company missed the opportunity to test, it’s not too late to test whether your Internet connections are IPv6-ready.

Everyone knows how important having a finely tuned, succinct elevator pitch is to helping promote a company. And if you happened to be in an elevator with a CEO of a fortune 500 company, you’d probably tweak your pitch accordingly, right? So, why shouldn't your website do the same?

B2B marketing software company Demandbase (news, site), has raised US$ 10 million in funding led by Sutter Hill Ventures with Sigma Partners, Altos Ventures, and Adobe Systems also participating in the round. 

We’ve been following the Federal Trade Commission’s Do Not Track initiative and its progress in Congress. While its outcome is still not known and marketers and customers are still fighting it out over the privacy of their information, online businesses are scrambling to respond.

If 2011 is really about customer experience management, as Forrester suggests, it shouldn’t surprise you that many vendors are focused on it as well. From Oracle to Adobe, everyone seems to be getting in on the action. Get ready to see more customer engagement systems in the vendorscape.

This week, two well-known vendors released partnerships and features that speak to customer experience initiatives. Let’s take a look.

Among the trends predicted for business to business marketing in 2011, a focus on intelligence and transparency tops the list. This week, a few companies that provide technologies aimed at driving marketing performance for B2B have unveiled some useful tools that live up to the forecasted trends.

In May, Demandbase (news, site) launched a new platform called Real-Time ID Service, which aimed to identify business web traffic, in real time.

Today, they have announced that its Real-Time Identification service has been expanded to deliver personalized and more engaging user experiences for their customers.

What if you could engage customers through live chat while also learning more about their demographics in real time? Now, thanks to a partnership between Demandbase and LivePerson, you can!

Approximately six months ago we discussed the ways Demandbase, a provider of B2B customer acquisition solutions, works to better engage publishers with target audiences and deliver better, relevant advertisements.

Today they are launching a new platform called Real-Time ID Service that aims to identify business web traffic, in real time. With the new service, marketers can be armed with valuable insight into not just who is visiting or who has visited a website, but rather who is about to visit their website.
 

Advertisers are always looking for a better way to target business buyers and now they can thank Demandbase. The goal is to give publishers a new tool with which they can promote their businesses while helping advertisers improve the quality and relevancy of their web site traffic from their online advertisements.

What's the next step for Web analytics? Good question. Various companies are working this out as we speak--a fact most recently illustrated by Adobe's surprising acquisition of Omniture. Analytics together with a creative suite? Who knew.

Here to reveal yet another angle comes the business-to-business (B2B) solution provider Demandbase. The team unveiled enhanced analytics aimed at helping marketers see which specific sources are delivering high value Web traffic, on top of a new level of prospecting list automation based on their target audience's interests, behaviors, industries, company size and responsibilities.