Demandbase News & Articles

B2B marketing technology provider Demandbase has secured US$ 15 million in financing in an investment round led by Scale Venture Partners and including existing investors Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems.

The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.

This morning, Eloqua announced AdFocus -- a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. The release of AdFocus gives marketers a way to monitor and manage their paid marketing alongside other marketing efforts such as email and affiliate marketing.

When you think of targeted advertising, you may not always think about B2B marketing. However, for the folks at Demandbase, targeting advertising can be a B2B marketer's best tool. Which is why they’re launching Demandbase Company Targeted Advertising, an advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes.

Looking for a way to integrate the functionality of real-time customer analytics into your Salesforce.com account? Look no further than Demandbase. Today, the targeting platform announced the availability of a Real-Time Identification API for Salesforce.com. Together, valuable customer insight from Demandbase’s proprietary platform used to identify otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.
 

Want to make better decisions when it comes to your content strategy? Demandbase and the Content Marketing Institute have partnered to released a guide and corresponding infographic that illustrates the Content Delivery Funnel. Both are designed to point marketers in the right direction when deciding which technologies to use in their content marketing programs.  

Since 2010, Demandbase users have been able to use its Real-Time Identification service to better identify business web traffic, as it happens. Now, however, the module can be used for Drupal CMS users.

Personalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.

When you think of your website, do you see design or content? If you see content, chances are you want to get the right content to the right audience at the right time. In order to effectively achieve the holy grail of targeted content, you need to first identify what users want. In other words, you need data.

We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation. All of this is according to a new survey by Demandbase, which aimed to learn more about how B2B corporate websites act as lead generation tools.

Last week, the world celebrated IPv6 Day. If the event didn’t make it onto your calendar, you’re not alone. The event was meant as a “test flight” for IPv6, a successor to the current Internet address system (IP4) that -- if successful -- will help to ensure that the Internet doesn’t run out of addresses. Yet, if your company missed the opportunity to test, it’s not too late to test whether your Internet connections are IPv6-ready.

Everyone knows how important having a finely tuned, succinct elevator pitch is to helping promote a company. And if you happened to be in an elevator with a CEO of a fortune 500 company, you’d probably tweak your pitch accordingly, right? So, why shouldn't your website do the same?

B2B marketing software company Demandbase (news, site), has raised US$ 10 million in funding led by Sutter Hill Ventures with Sigma Partners, Altos Ventures, and Adobe Systems also participating in the round. 

We’ve been following the Federal Trade Commission’s Do Not Track initiative and its progress in Congress. While its outcome is still not known and marketers and customers are still fighting it out over the privacy of their information, online businesses are scrambling to respond.

If 2011 is really about customer experience management, as Forrester suggests, it shouldn’t surprise you that many vendors are focused on it as well. From Oracle to Adobe, everyone seems to be getting in on the action. Get ready to see more customer engagement systems in the vendorscape.

This week, two well-known vendors released partnerships and features that speak to customer experience initiatives. Let’s take a look.