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Digital News & Analysis

Managing Digital Experiences with DNN's New Evoq 8

With today’s release of Evoq 8, the latest iteration of DNN’s web content management suite, digital marketers will find it easier to personalize their site content, view and act on real-time visitor stats, and access cloud-hosted digital assets from anywhere, the company claims.

“From a marketing solutions perspective, on the one hand are traditional web CMS for content publishing and on the other hand, there are now more nascent solutions from young companies rooted in predictive analytics, personalization, and content marketing,” said Navin Nagiah, CEO and president of DNN, in a press release.

“Marketers are desperate to bridge that gap. With Evoq 8, we will be one of the few companies to straddle both worlds and deliver measurable ROI to customers.”

If You Build an Online Community, Will They Come?

2015-27-January-Cat-Birdhouse.jpg"If you build it, they will come." This worked for Kevin Costner in "Field of Dreams," but when it comes to creating an online community to drive better engagement with your customers, it's not that simple.

Told You So: Ektron is Merging with EPiServer

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Accel-KKR, the private equity firm that closed 2014 by buying Stockholm-based EPiServer and Nashua, N.H.-based Ektron, today confirmed what CMSWire reported more than seven weeks ago.

It's combining the two web content management systems (CMS) under the EPiServer name to "create the most complete digital experience platform in the cloud."

The news came at the exact time winter storm Juno was pummeling Ektron's New England headquarters — an irony not lost on former employee Fred Bals. Bals, who left Ektron in November after five years as manager of its customer advocacy and media relations programs, said simply, "One natural disaster deserves another."

But not everyone was as pessimistic. Ed Rogers, who joined Ektron shortly after his brother Bill founded the company in 1998, said it was potentially positive news. Rogers, who was fired in 2011 and went on to launch Akumina, told CMSWire, "New leadership signals a cultural change. I'm hopeful the new team will put the customer first, something that should be good for Ektron clients."

IDC Sees Steep Climb to Optimized Customer Experience

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If 2014 was the year when marketers added "customer centric" to  their vocabulary, this should be the year many of them turn those words into actions. 

But how? To help, IDC Research has published a MaturityScape report that presents a five-step process to go from the first tentative stage to optimizing the customer experience (CX). Sound simple? Actually, it's a pretty steep climb.

"Some of them are on the journey, and it's more about how to get started," said Mary Wardley, IDC's vice president for enterprise applications and CRM software. "This is to give them some sort of roadmap."

Will Microsoft HoloLens Change the Future of Virtual Reality?

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The concept of virtual reality (VR) has been fueling imaginations for decades — at least as far back as 1956 when an American filmmaker turned inventor named Morton Heilig began designing multisensory virtual experiences.

But even the most promising applications of VR to date have had limited commercial success — raising doubts about the real world potential for computer-simulated environments that replicate a presence in real or imagined worlds.

Personalization, Good. Silos, Bad - Tweet Jam Redux #cxmchat

If you're looking for the Cliff's Notes version of this week's Content and Commerce Tweet Jam, the title has it -- personalization good, silos bad.

But the panelists covered a lot more ground in the hour-long discussion of what it takes to stand above the crowd in the world of online commerce. Does your e-commerce experience make the cut? 

When Content Plays Support to E-Commerce's Lead

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Content has always been the primary focus of whatever setting and way it is to be used: novels are serial, broken only by chapters; non-fiction works are segmented by subject and accompanied by footnotes and references; work instructions are divided by processes, tasks and steps with references to parts, materials and commodities needed, and so on.

The content designer and creator always knew going in the role for the content being created. People --whatever their role -- have always been required to use the content as presented in order keep their job, succeed at their project or enjoy the story.

While it's true that some settings require content that can be used for multiple roles, this level of complexity is still confined to specific industries and settings.

With the rise of e-Commerce, everything has changed.

News Bites: MartMobi, OpenText, @AnalyticsWeek, More

The latest in synonyms, agreements, AKAs, designs and choices from Deutschland, the Hub of the Universe, the Beehive State, El Dorado State and the ‘Loo.'

Leveling the E-Commerce Playing Field

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Brick-and-mortar stores have an advantage over e-tailers when it comes to keeping customers engaged --it’s much harder for prospects to walk away from a face-to-face interaction than to click away from a website. In-store customers also go to greater lengths to shop there than online browsers, so they’re likely to be more receptive to immediate sales messages. E-commerce is clearly on the rise with growth estimates of 13.9 percent from Nov. 1, 2014 to Dec. 31, 2014 compared with the same period in 2013.

Companies Plagued by Mobile Marketing Mediocrity, Altimeter Finds

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Hold the (cell) phone.

Despite all the talk about the importance of mobile, the ubiquity of mobile devices and the merits of optimizing mobile experiences, most companies and brands are still failing to capitalize on mobile technologies — and losing the potential to benefit from what is arguably one of the greatest opportunities for customer experience innovation.

That's the surprising conclusion of research being released today by San Mateo, Calif.-based Altimeter Group, a research firm dedicated to helping companies understand and act on technology disruption.

In a report entitled "The Inevitability of a Mobile-Only Customer Experience" (registration required), co-authors Brian Solis and Jaimy Szymanski warn that many companies and brands are still underestimating and underinvesting in mobile.

What's more, they conclude, clearly defined and unified mobile strategies remain largely elusive to most executives and strategists, who tend to view mobile as the latest “bright, shiny object" rather than both a means and an end to incredibly improved customer experiences.

It’s a recipe for disaster, they argue — and an imperative for companies and brands to address right now if they want to remain relevant, competitive and continue to survive.

Want to Make a 6-Figure Salary in Tech? Think DevOps

DevOps practitioners are among the highest paid IT professionals today, and the market demand for them is growing rapidly. That's the conclusion of research from information technology (IT) automation provider Puppet Labs, which released its DevOps Salary Report (registration required) yesterday.

The research is based on salary data gathered from the State of DevOps Report that it released last June. Analysis of some 9,200 technology professionals around the world shows that nearly half of development and operations (DevOps) professionals (which include a wide range of titles) make at least six figure annual salaries, at least in the US.

Emotion + Analytics = Speaking Your Customer's Language

2015-22-January-Laughing-Eyes.jpgIn a recent interview with Jeannette Ho, vice president of revenue management and analytics at FRHI Hotels and Resorts, she spoke about using analytics to quantify guests’ emotions, with the goal of understanding motivations for traveling. FRHI’s aims for an ideal of turning “moments” into “memories” when guests are staying with them -- a great way to create a truly delightful customer experience.

But the question is how do you keep that customer experience healthy even when a customer isn't on property?

Bing/Yahoo Tramples Google in Paid Search

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Google is losing ground in the paid search market to the Yahoo/Bing partnership, according to new report by IgnitionOne (IO) a cloud-based digital marketing technology provider.

The IO Q4 2014 Digital Marketing Report calls the growth in Yahoo/Bing share “historic.” It jumped to 26.3 percent of U.S. search spend — a 25.8 percent jump over consecutive quarters.

“I am a little surprised by the success of Yahoo!/Bing at chipping away at Google’s lead. They're still a distant second to Google, but they have made some serious gains this quarter – mostly due to their gains in mobile and tablets,” said IO president Roger Barnette.

Discussion Point: Security Experts Respond to the State of the Union Address

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Cybersecurity wasn't even the stuff of dreams when George Washington delivered the first State of the Union message to Congress on Jan. 8, 1790. But fast forward to 2015 and there it was, playing a prominent role in Barack Obama's annual address to the nation.

Obama called for better cybersecurity in his televised address last night, urging Congress to pass legislation that will improve computer protection. “No foreign nation, no hacker, should be able to shut down our networks, steal our trade secrets or invade the privacy of American families, especially our kids,” he said.

Telerik Exec Dishes on New Release, JavaScript's Momentum, More

Progress Software just debuted the latest version of the Telerik application development platform for mobile development. It's an important release for Bedford, Mass.-based Progress, which bought Telerik, the makers of the Sitefinity web content management system (WCMS), late last year.

Now barely a year old – this Telerik platform launched in February 2014 – it is difficult to imagine that major changes could be so quickly introduced. But as Aygun Suleymanova, head of Platform Product Marketing at Telerik, explained, the platform has gained significant traction. Specifically, some 20,000 apps have been built with it by more than 600 enterprises, to say nothing of the thousands of individual developers.

So scratch that supposition that little could have changed in the space of a year. In fact what Telerik has done is taken the usage data and customer feedback to development more capabilities to make development that much faster.

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