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Digital Asset Management News & Analysis

Week in Review: In Brands We Trust + Hadoop Security Concerns

Trust These Brands?
Most consumers will agree.

Coke's Happiness Formula
Driving corporate trust and brand love.

Multitasking = Multiproblems
You're killing yourself for nothing.

Buy Me an ESN
And forget intranets.

Hadoop Security Fears
Should you be worried or not?

Out With the Information Managers 
Why we need more business people.

How Nikon Optimized Their Online Customer Experience 
Learn how Nikon redesigned and rebuilt their technology platform

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Week in Review: SharePoint Innovations + The Foundation of Analytics

Google's Knowledge Graph
Six reasons to know it.

MarTech: A Blessing or A Curse?
Are so many vendors helpful or not?

Analytics Needs Collaboration
Why one fails without the other.

SharePoint Tech Innovations
Tech boom's impact on collaboration.

Gartner's BI, Analytics Oscars
And the winners are ... ?

Consulting's Swan Song? 
Why Office 365 might be its demise.

4 Technology Pillars for High-Performance Campaign Execution 
The expanded role of marketing operations

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Week in Review: Cool CMOs + SharePoint Content Security

What's Hot at #SXSW
What you'll hear at the Austin conference.

Top CMO Qualities
Six things that make the leaders stand out.

Right Digital Path?
Evaluating the right questions in the digital workplace.

SharePoint Security Metrics
Nine ways to measure content security.

What to Do With File Shares
Keep, move, delete or archive?

Box's Bad Showing 
And what it means for the enterprise.

Choosing the Right Digital Experience Platform 
How to increase agility and reduce costs

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Week in Review: Web CMS Selection + Change for Windows Server

5 Web CMS Selection Tips
Know what's ahead.

Mobile Mistakes to Avoid
Listen up, CMOs.

Find the Right ESN
Which works best for you?

Stop Fixing Your Employees
Focus on strengths, new study says.

Gartner's Analytics Dive
Which platform is a winner?

Microsoft Innovates Windows Server
A "dramatic refactoring" is on the way.

Why Companies Are Integrating DAM & Online Proofing 
3 of the Most Commonly Cited Reasons

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Finding a DAM System You Can Love

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Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper.

"I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name. "Who knows if anyone was even looking at that? Who knows if the files ever came back?"

That was about a decade ago, around the time the advertising agency, GSD&M in Austin, Texas, implemented its first Digital Asset Management (DAM) system. The new system was better, but even that didn't last, said McIntyre, now the company's digital asset librarian.

She explained the company's challenges during a CMSWire webinar yesterday entitled "New Use Cases for DAM in the Enterprise." The session, sponsored by Nuxeo, also featured Nuxeo CMO Bob Canaway. You can watch the webinar here.

Spring Shopping for a DAM System

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“March comes in like a lion and goes out like a lamb.” Change fills the air during March. Though snow may still be on the ground, spring is just around the corner. For most organizations, corporate capital budgets have been approved or earmarked for the 2015 calendar year.

If you plan on implementing a new DAM in 2015, March is a great time to get started.

When You Think DAM, Think Integration

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"We have stood here alone in what is called isolation -- our splendid isolation, as one of our colonial friends was good enough to call it." -- Viscount George Goschen, First Lord of the Admiralty, February 26, 1896

There is no victory in a content strategy founded in isolation. Digital Asset Management (DAM) initiatives cannot be established as an island, or an enterprise silo waiting to be filled. Instead integrate them socially into various areas of the enterprise or linked technologically to other systems.

A DAM system that is part of a larger fabric brings operational and intellectual control of digital assets, but requires taking on the great responsibility of efficiently and effectively managing assets, daily workflows and forward-thinking growth strategy. Any successful DAM implementation requires not just new technology but a holistic digital strategy that integrates with the enterprise’s ecosystem to generate revenue, increase efficiencies and emerging market opportunities.

Week in Review: SharePoint Woes + The Future of SEO

SEO's Future Examined
And guess what? It's not SEO.

Why Lenovo Should Anger You
Superfish guts your computer’s security.

Six Key Facts about Windows 10
What you should say in the boardroom.

Road Ahead for Digital Experience
CMSWire Tweet Jam: CX Analyzed.

Hey, C-Suite, It's Your Fault
Blame them for SharePoint failures.

Are Remote Workers Sane?
Productive? Yes. Sane? Questionable.

Lean Content Marketing E-Book 
How to create content on a budget

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Week in Review: Get Better at SharePoint + ECM, WCM Partnership

EMC, Meet Hippo
WCM and ECM providers form a partnership.

Back to Basics for Web CMS
It's time to cut through the chaos.

Community Management Analyzed
Managers still suffering from lack of money.

Collaboration Trends
The pulse of today's collaboration tools.

Big Data for All
Geeks and non-geeks: Microsoft wants you. 

Increase SharePoint Productivity
Simple steps to raise SharePoint productivity.

Selling the Story: The Content and Commerce Combination 
A look at trends sweeping over the commerce landscape

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Week in Review: Digital Marketers Revisit Print + Big Data's Wicked Smart

Oracle-Responsys: One Year Later
Digital marketing integration looms.

Still Love for Print?
Should digital marketers rethink print?

Risk Takers, Problem Solvers
Recognize the visionaries in your midst.

Let's Go Calendaring
Microsoft buy will help "reinvent productivity."

Big Data Gets Smarter
Small versions of the big stories in the space. 

IBM's Revamped Partner Program
Big Blue shuffles the deck with new approach.

5 Tips for Faster Website Launches 
Because the Whole Process is Too Darn Slow

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Is the DAM Industry Heading in the Right Direction?

2015-10-February-Directions.jpgWe heard from Digital Asset Management (DAM) vendors at the beginning of the year as they shared their 2015 roadmaps and visions of where the DAM industry was headed beyond 2015. The ensuing conversation made me want to hear the other side of the coin: what the DAM community wanted or needed from DAM.  

I asked the community these questions: Did the industry get it right? Are vendors developing the features and functionality your organization needs? If you could get DAM vendors to build one thing just for your business, what would you ask for?

Week in Review: Forrester Rates Web CMS + SharePoint's Plans

Email Marketing Dos and Don'ts
Three views on making email a success.

Same Queen in Web CMS
Forrester's Top 10 in content management.

Big Year for SharePoint
Why exactly, though, isn't clear yet.

Two Enterprise Mobility Forces
When IT and business decision-makers clash.

SAP's Making Big Data Noise
Did it just change the game for enterprise IT? 

Inside EMC
What's going on at EMC's Content Group? 

Forrester Report: Bridging the Commerce/Content Divide 
A Commissioned Study on How to Deliver a Unified Customer Experience

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Week in Review: Don't Annoy Customers + EMC Documentum Changes

Winners, Losers in Ektron/EPiServer Merger
10 views on the big Web CMS alliance.

Avoid Annoying Customers
How to "story-sell" and not bother anyone.

Will They Come to Your Online Community?
Tips and tricks to make your community work.

Meet the New Huddle CEO
Big funding in December; major executive change in January. 

Changes for EMC Documentum
What's in a name anyway? 

Information Governance Revisited
Why information governance is in the air. 

The Agile Commerce Dividend 
Seven Imperatives for Realizing the Potential of Your eCommerce Sites

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Managing Content? Start with Metadata

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To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy -- be it data, digital assets or text -- requires implementation of a holistic metadata schema that is supported by technology, people and process.

Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

PhotoShelter Launches DAM Solution for 'Companies of All Sizes'

New York City-based PhotoShelter is expanding from a photography website to provider of a targeted digital asset management (DAM) solution. It describes its newly launched product, Libris, as "a highly affordable, feature-rich system" designed to help companies of all sizes "efficiently and securely" organize, manage, access and collaborate with their visual assets. 

PhotoShelter CEO Andrew Fingerman said Libris addresses the visual content marketing needs of companies and organizations that are struggling to manage and capitalize on their time sensitive digital image assets.

"We know visual content is often spread around the organization, sitting on hard drives or partially-shared networks (think Dropbox) which prevents an organization from being able to use them quickly and seamlessly -- let alone to ensure the right images are being used in the right places," he told CMSWire. 

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