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Digital Asset Management News & Analysis

Week in Review: Salesforce's Marketing Dream + Are You Too Old for Tech?

Dreaming of Marketing
Salesforce shared its vision for marketing at Dreamforce along with a few other things.

Not Time for HubSpot Investment?
Excitement was palpable for HubSpot's IPO, but it's not a good investment now.

Too Old for Tech?
Nah! Don't be intimidated by those 20-somethings around you.

More Social Love for Office 365
Microsoft wants to make it easier to collaborate.

Who, Us? Hacked? No Way
Dropbox sets the record straight.

Anatomy of Microsoft's Delve
Confusion cleared -- we now know the roots of Delve.

Study: The State of Always-On Marketing 2014
So You Think Your Marketing is Always On?
Read This to Find Out

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Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

Week in Review: Gartner's WCM Leaders Picks + Big Data's Much-Needed Skills

Gartner's WCM Leaders
Two notables out of the top spot, and one newcomer's in.

Ding. Ding. HubSpot's NYSE Debut
Marketing automation took center stage on Wall Street.

HR's Top-Notch Intranets
How these intranets go to the next level.

Drive Value from Social Business
Jim Lundy's figured it out. Here's how.

SAP Steamrolling Oracle, Salesforce?
SAP HANA and Birst may take the analytics lead.

Big Data's Needed Skills
Without right skills to analyze information, big data is useless.

A Buyer's Guide to Web CMS
Essential features you need to know about.
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2 Vendors Try to Make DAM Friendlier for SMBs

Digital Asset Management (DAM) systems get a bad rap. They're often criticized as pricey, overly complicated, hard to navigate and difficult to manage and use.

Research from Microsoft shows only 30 percent of small- to mid-sized businesses (SMBs) have adopted a DAM solution because of costs, implementation and maintenance concerns. However, two DAM vendors are taking steps to address those concerns.

Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
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Week in Review: Cloud Security Exposed + Using ROI to Gauge Social

Oracle's Digital Marketing Showcase
Oracle touted marketing cloud integration at its annual conference, while Larry had to do his own demo.

Enterprise Marketing Struggles 
Teradata's digital marketing survey reveals integration challenges.

DON'T Use ROI to Measure Social Success?
ROI has some challenges when it comes to technology investments.

No Integration, No Laundry
Social can't succeed without business process integration.

More IPO Woes for Box
Is it the market -- or is it Box?

Tough Week for Cloud Security
Rackspace's reboot of its public cloud left customers in the dark.

A Marketer's Guide to Selecting a Web CMS
Learn how to streamline enterprise content publishing.
Get the Guide Now

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Your DAM Project's Approved: Now What?

2014-29-September-All-Systems-Go.jpgAt last -- your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.

Week in Review: B2B Analytics Analyzed + Best Ever Collaboration Tool

Avoid LinkedIn's Penalty Box
Think twice before you hit "share" on this social network.

Make Sense of B2B Marketing Analytics
You know analytics work. Do you know how they really work?

Best Enterprise Collaboration Tool Ever
The debate is over. Collaboration will never be better than this tool.

Social Business Collaboration's Caveats
Don't launch a social business tool unless you've considered options.

Inside HP's Big Data Play
Why did HP bring Autonomy and Vertica under one big roof?

Worthy $8.3 Billion Investment?
Inside SAP's move to acquire business travel management software provider Concur.

A Marketer's Guide to Navigating the Internet of Things
Reach users across all the devices & maintain a cohesive view of the customer.
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DAM Experience Starts With User's Expectations

2014-25-September-Waiting-for-Customers.jpg“The first step in exceeding your customer’s expectations is to know those expectations” -- Roy H. Williams

The content-driven experience is ultimately the expression of the relationship between a DAM and the user. This dynamic is often overlooked when developing the rules or practices that drive a Digital Asset Management (DAM) system. The ability to easily deliver or find the right content, at the right time is the goal of DAM and the cornerstone of delivering positive customer experience internally and externally. The perception of experience, however, is affected by expectations. Understanding and integrating those expectations into the design of the DAM infrastructure is key.

Week in Review: Does Technology Sap Productivity? + SharePoint's Cloudy Days

iPhone 6 Opps for Marketers
Apple's iPhone 6 is officially on the streets. Here's why digital marketers should drive by.

Content Marketing Chief's Message
Those who don't have a plan -- and revisit it -- won't succeed in content marketing.

Can Yammer Save SharePoint?
Microsoft's social integration future in SharePoint is all about Yammer.

When Technology Hurts Us
Is technology actually sapping our workforce productivity?

Box the ECM Killer?
Box may be writing Enterprise Content Management's obituary

Cloudy Times for SharePoint
Movement to the SharePoint cloud was all the buzz at the SPTechCon -- and so were SharePoint risks.

Turbo Charge Your Marketing Efforts with Big Data
How leading marketers are using Big Data to boost conversions & drive profitability.
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Oracle Digs into DAM with Acquisition of Front Porch Digital

Oracle is deepening its DAM pockets.

The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets.

Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that help enterprises handle "complex volumes of digital media content."

“Organizations need a modern, integrated content storage management solution to manage and monetize their valuable rich media assets,” John Fowler, executive vice president of Oracle Systems, said in a statement. “We will continue to build on Front Porch Digital’s success and unique capabilities, which complement Oracle’s existing high performance and scalable engineered storage solutions.”

Week in Review: Super Digital Marketing + Gmail Password Issues

Superman Sitecore?
Sitecore vows to be a digital marketing superpower at its annual conference.

Forrester's Cross-Channel Winners
For cross-channel campaign management, these providers climbed to the top of Forrester's mountain.

Social Software's Wise Choices
Gartner tabbed 17 vendors who stand out in this market.

We Look Smarter with Office 365
Why you look brighter if you got first access to Office Delve

Gmail's Password Issues
You may want to change your Gmail password -- now

Stop the Web CMS Baloney
Vendors must focus more on how their products can make people’s lives easier.

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Week in Review: More Web Analytics Kings + Hadoop's Big Data Journey

Sprinklr Gets Even Bigger
Once, twice, three times a social media management acquisition.

Web Analytics Leaders
In web analytics vendor rankings, more choices emerge.

Check Out Box Workflow
When Box CEO Aaron Levie introduced Box Workflow, it’s worth taking notice.

Microsoft Office Gets Boost
Microsoft announced an aggressive expansion of its Office store. 

Large File Share Cleanup
CIO be wary: this is not a four-month project

Hadoop's Big Data Roadmap 
Are Hortonworks and Hive community paving Hadoop's future

 

Buyers Guide: Selecting a CMS that Supports Your Business
Key insights and current trends to guide you through the buying process.
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Design Efficiency into Your DAM Workflows

2014-04-September-Flow.jpgAre you maximizing the value of your digital asset management (DAM)? Understanding the complexities of DAM lifecycles and building efficient workflows can be a daunting task. DAM vendors often do a very good job of getting the DAM up and running, but do not have the deep understanding of your assets and business needs.

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