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Digital Asset Management News & Analysis

The Problem with Personalization and Customer Experience

2014-22-December-Stuck-Kitty.jpg“I’m sorry Dave, I’m afraid I can’t do that.” -- Hal, 2001: A Space Odyssey

At the recent Henry Stewart DAM Conference in Los Angeles, the best and the brightest in Digital Asset Management shared their stories and showed their wares to an eager audience. The subject that recurred in presentations and many conversations was that of "personalization" and customer service in technology.

Consumers want more than just an experience -- we want a personal connection that identifies with who we are, our interests, expectations and abilities. Personalization of experience, technology and delivered results depends on accessible, comprehensive data feeding the website. Getting the right data at the right time requires understanding and effort from people, process and technology. The difficulty of providing personalization lies in leveraging the data to provide stellar customer service, inspire trust, gain efficiencies and meet expectations.

Week in Review: Microsoft's Yammer Push + Open Source Strategy

Warm to Programmatic?
Have advertisers woken up to the potential of programmatic marketing?

What's in a Domain Name?
Bill Sweetman breaks it down.

Product Management Dissected
What's the current enterprise tool landscape look like?

The Yammer Push
Microsoft isn't sitting back in Yammer's enterprise future.

No Rainy Days for Cloud
The cloud space continues to flourish. 

Open Source is the Champ
So now what's your strategy?

5 Keys to Launching a Killer Website  
75% of Internet users judge a company by its website design.

 

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Week in Review: Good Isn't Good Enough + First Fruit for Apple and IBM

When Good Isn't Good Enough
Good doesn't cut it for customer experience.

Challenges Ahead for CMOs
CMOs: new skills can defy IDC's dire outlook.

Broken SharePoint Navigation
What's driving SharePoint's usability issues?

First Fruit
Apple+IBM's first offering revealed.

No Time Like the Present
For Hortonworks' IPO.

Sail the 6 C's of IT
IT trends we'll see more of in 2015.

Research Brief: Web Content Management 2014 (New)
Key trends & functions for improved website engagement.
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Experience Matters in Omnichannel Commerce

Experience matters in omnichannel commerce -- both the customer experience and the software ecosystem that supports a buyer’s journey from initial discovery to customer advocate. Just as shoppers see products on display in physical stores, digital experiences have to provide relevant content and compelling interactions to convert browsing to buying. Connected consumers expect convenience and flexibility across channels, whether brick and mortar, catalog, print, in-store kiosks, web, mobile and social platforms. Nothing frustrates customers more than dead-end, can’t get there from here experiences. And second chances are rare.

Week in Review: Behind Ektron's Buyout + Meet the New Dropbox for Business

Behind the Ektron Buyout
Investment or sale? Maybe a merger? Ektron's big news.

DAM Pack Leaders
Forrester taps its top two for DAM for CX.

Mobile's Place in Enterprise
Eight ways to integrate mobile in enterprises.

30,000-Foot View of SharePoint
Why SharePoint's far from done.

New Dropbox for Business
Who'll be the Dropbox for business? Dropbox.

Don't Discount Google and Gmail
Psst, Microsoft: See what Gmail users can do.

Turbo Charge Your Marketing with Big Data
How to Raise Conversions & Improve ROI
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Using DAM Content Migration to Maximize Asset Value

2014-04-December-Trained-Migration.jpgInstalling a new digital asset management (DAM) system can be overwhelming. It requires a great deal of planning and coordination across multiple departments and groups. One of the biggest tasks is the migration of existing assets from one or more sources into the new DAM system.

While your vendor may offer a simple way to migrate old assets into the new DAM, they'll rarely spend the time to see how your organization can get the most value out of old assets. So before you jump in, take the time to consider the opportunities a content migration can offer.

Forrester: 2 Lead the Pack in DAM for CX

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In a flooded market for digital asset management (DAM), Forrester Research has named two leaders.

OpenText and ADAM Software lead the pack in Forrester's Wave for Digital Asset Management for Customer Experience for the fourth quarter of 2014.

The DAM market is growing because these solutions "help marketers and eCommerce pros address media management challenges like video management, globalization/localization, rendition management, analytics tied to the content level and content creation workflows."

Leaders stand out in usability, strategic vision and direction, workflow and globalization/localization.

Week in Review: Tales from Facebook's First Intern + Make Coast-to-Coast Collaboration Work

Thanks For Great Content
On this Thanksgiving weekend, we're grateful for an awesome month of content. So enjoy the best of the best from November!

A Facebook Original's Take  
From Zuckerberg's first intern to marketing software CEO, we get the scoop.

Digital Workplace Champions
Check out these seven great digital leadership qualities.

Coast-to-Coast Collaboration
Can East truly meet West in collaboration circles?

Battle of the Emails
This month set the foundation for an email battle between Microsoft and IBM. Don't forget Google's enhancements, either.

SharePoint Choices
Stuck between Azure and Office 365? Try this formula.

15 Ways to Apply Agile Marketing to Content Promotion
An in-depth list of the top-performing strategies.
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Week in Review: Web CMS Trends + Why Facebook Won't Work

Death by PowerPoint
Why some sales training sessions don't make the cut.

What's Trending in Web CMS? 
Seven hot topics from the J. Boye Denmark event.

Open Source vs. Proprietary Collaboration
If so many people like open source, why aren't they adopting?

Facebook Won't Work 
Facebook at Work: why it's going to fail.

Big Investment in Big Data
It may not be the next big thing, but big data's hardly over.

Hush Hush for Gartner
Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant reports.

Forbes Insights: Customers for Life
Technology strategies for attracting and keeping customers.
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Week in Review: Net Neutrality Battle + OpenText's Cloudy Days

SEO: The Content Killer
Simply, SEO has complicated everything.

Net Neutrality Battle
What happens when CMSWire scribes disagree?

Yammer, Office 365 Tightening
You can now access Yammer with Office 365 credentials.

Skype Me -- For Biz 
See ya, Lync. Hello, Skype for Business.

Cloudy Days in Sunny Orlando
OpenText pushed its new cloud offering, wants you to ditch your ECM vendor for them.

Clap Your Hands for Hortonworks
As Hortonworks files its IPO, the jury is out -- Hadoop's no longer overhyped. 

Gartner's Magic Quadrant for Web Content Management 2014
WCM vendors evaluated on their ability to execute & completeness of vision.
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Real Story Group Maps Digital Workplace, MarTech Space

Real Story Group (RSG), an independent analyst firm, just released an update to its Digital Workplace and Marketing Technology vendor map.

Given the scope of this technology space, it is hardly surprising that this one contains as many vendors are there are stations in the New York City subway. The research also identified what RSG defines as the trending — and fading — technologies.

Week in Review: Social Jam for Smucker's + Microsoft and Dropbox

Pictures Rule
Visuals make all the difference for some important business tasks.

No Jelly for You!
Lessons learned from Smucker's Facebook fail.

Leadership Moves for Jive 
The enterprise collaboration software provider has a new president. 

Lacking Social, Mobile 
Enterprises use social and mobile to improve customer engagement, but not productivity.

Game Over?
With Microsoft and Dropbox connection, is it over for the rest?

Microsoft Cool Again?
Has Office 365 brought back Microsoft's swagger? 

Data-Driven Content Marketing
3 key tools to stop wasting your content dollars.
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DAM Shopping? Use These Criteria to Find the Right Vendor

2014-07-November-Filters.jpgThe number of DAM vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, which can make it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

Week in Review: IBM Taps Twitter + A Good Buy for HP

Batter Up, HP?
Why EMC should sell Documentum to HP.

IBM Connects with ... Twitter
Strange marriage or brilliant deal?

On Fire at Work 
But not in a good way -- you're burning out.

Office 365's Social Business Vision
Microsoft continues to weave the web around Office 365 tighter and tighter.

Where's the Marketo, SAP Love
Forrester's showing little of it in its marketing wave.

Metadata's Super Cool
Managing data well can lead to value for your organization.

25 Ways to Turn Visits into Conversions
Personalization tips to boost conversions as much as 300 percent.
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Breaking the Dam of Digital Asset Management for Better CX

2014-31-October-broken-dam.jpg

Is it just me, or is everyone and his mother dropping the phrase digital asset management (DAM) around as if it were big data or the catch phrase du jour?

The big consulting firms à la Accenture use it. Creative agencies have moved into the space. Social media representatives claim they do it to some degree. And we cannot neglect my personal favorite — the plethora of “technology services companies,” big and small, that are using it with clients.

It’s like a game of charades out there. Everyone can put on their own form of DAM for us to guess if it works, but ultimately, the ones who win are those brands that form deeper relationships and bonds with their customers. Said differently, what matters most is that retailers use all of their assets to their advantage so that customers and brands feel deeper connections with one another. 

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