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Digital Asset Management News & Analysis

Weekend Reads: Bridging the Content - Commerce Gap + Human Resources Needs Social Business

Weekend Reads: Bridging the Content - Commerce Gap + Why Human Resources Needs Social BusinessThe work week has ended, and the weekend has begun — which means it's time to sit back, relax and enjoy our weekend reads. This week in our features, we took a look at bringing content and commerce together. We also discussed enterprise document capture initiatives and why human resources and social business are a perfect fit. 

How to Develop a Digital Asset Management Strategy [Infographic]

We've discussed many different facets of digital asset management -- its value, its influence on the customer experience, and the challenges it presents to the omni-channel customer experience. In order to address these and other issues, however, a strategy to identify needs and implement the right system is needed. 

Digital Asset Management or No Digital Asset Management? That is the Question

Digital Asset Management or No Digital Asset Management? That is the QuestionMost enterprise systems today support some form of content management functionality -- more or less. So why would organizations look for a separate Digital Asset Management (DAM) system just to manage their rich media files? The simple answer is multiple enterprise systems cannot provide a single source of truth for all your valuable digital assets. Let me explain.

Digital Asset Management from an Intranet Perspective

Digital Asset Management (DAM) systems are not only for big, flashy and expensive web properties but have a place in managing intranet content too. 

A World without Digital Asset Management: If It Didn't Exist, You Would Invent It

Digital asset management (DAM) is one of those things that few people jump into with much enthusiasm. DAM is an extra layer of policy that no one wants to define, an ongoing expense that no one wants to pay and a training requirement for which no one has time. And let’s face it: digital asset management isn't that much fun.

Are Content Management Systems Good Enough for Digital Asset Management?

A decade ago, the industry was vigorously pursuing the Holy Grail of enterprise content management (ECM). The basic premise: one content repository to serve as the home for all content within an organization. We now know this approach doesn’t work for web content management (WCM) systems because they have very specialized requirements and need to evolve quickly to keep up with technology.

These characteristics don’t apply to most digital asset management (DAM) needs, yet people are still struggling with their DAM requirements.

Weekend Reads: 3 Social Customer Service Tips + The End of SharePoint User Adoption Concerns

Weekend Reads: 3 Social Customer Service Tips + The Death of SharePoint User Adoption ComplaintsYet another week has come and gone, so why not take a few minutes to relax and catch up on our featured contributions? This week we took a look at why Yammer and Microsoft make SharePoint user adoption concerns a moot point. We also talked about why SharePoint will hardly ever be a company's sole ECM solution and got some tips on enabling social customer service in your contact center. So sit back, relax and enjoy our weekend reads.

DAM Vendor Razuna Launches New Version with 400+ Improvements

Razuna.png
From the Razuna Web site

Slightly more than a year ago, digital asset management (DAM) vendor Razuna released version 1.5 of its flagship open source software. In April, it issued a beta of 1.6, and now the Denmark-based company is releasing 1.6 with more than 400 improvements that emphasize enterprise-targeted features. 

CMSWire's October DAM Tweet Jam: Do We Still Need DAM? #CXMChat

Digital Asset Management, CMSWire's October Tweet Jam: Do We Still Need DAM? #CXMChatIt's a question that many organizations have been asking themselves lately -- what's the best way to manage our digital assets? Do we need a dedicated DAM platform or is the functionality in existing systems enough? Be sure to tune in to our upcoming DAM Tweet Jam as we explore where digital asset management fits in today's business world.

The Value of a Platform Approach to Digital Asset Management

DAM, Customer Experience, Why Some Organizations Adopt a Platform Approach to Digital Asset ManagementWhat can a car accident teach us about digital asset management

WebDAM Adds 'Full-Featured' Mobile App with Uploading, Comments

Thumbnail image for Thumbnail image for Mobile-app-screenshot.png Digital asset management (DAM) vendor WebDAM just released an iPad/iPhone app that it described as the only full-featured option for working with digital assets. But the question is: How useful are DAM mobile apps?

Weekend Reads: SharePoint Mobile Falling Short + DAM Needed More than Ever

Social Business, Weekend Reads: SharePoint's Mobile Features Falling Short + The Need for DAMThe long weekend is here! As you gear up for what's sure to be a busy weekend, why not take a minute and catch up on all our featured articles from this week? We kicked off our week with the seven ways SharePoint's new mobile features fall short. We also discussed why the reason for SharePoint's success could also be the reason for its failure and why we still need DAM. So sit back, relax and enjoy our weekend reads!

DAM: A Key Marketing + Customer Experience Technology

Digital Asset Management,DAM: A Key Marketing + Customer Experience TechnologyWhen I first began at Forrester almost three and a half years ago, digital asset management (DAM) didn't generate much interest. How things have changed. Now, we field questions every week from across multiple verticals (e.g. financial services, healthcare, CPG, retail).

Finding Our Way with Digital Asset Management

Digital Asset Management, Customer Experience, Finding Our Way, DAM StyleIn one sense DAM is all over the map. There are subway style route maps to help you find your way and any number of “journeys” (or at least the “5 Best Ways …”) leading to that digital asset management / customer experience nirvana. With all the consultants, reports, vendors and products out there “enabling” and “empowering” us, how come it feels like we’re stuck in a Where’s Waldo? world?

Why DAM Still Matters [Infographic]

So far this month we've been making a case for DAM. We've compared the need for digital asset management to the necessity of one's kitchen, and listed the direct benefits implementing a DAM system can afford you. If you're still not convinced that DAM is still relevant, we've got more information. You might even call it DAMning. (Okay, I'll stop that now.)

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