Digital Assets News & Analysis
| Friday Jan 30, 2015
To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy -- be it data, digital assets or text -- requires implementation of a holistic metadata schema that is supported by technology, people and process.
Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.
| Tuesday Jan 27, 2015
New York City-based PhotoShelter is expanding from a photography website to provider of a targeted digital asset management (DAM) solution. It describes its newly launched product, Libris, as "a highly affordable, feature-rich system" designed to help companies of all sizes "efficiently and securely" organize, manage, access and collaborate with their visual assets.
PhotoShelter CEO Andrew Fingerman said Libris addresses the visual content marketing needs of companies and organizations that are struggling to manage and capitalize on their time sensitive digital image assets.
"We know visual content is often spread around the organization, sitting on hard drives or partially-shared networks (think Dropbox) which prevents an organization from being able to use them quickly and seamlessly -- let alone to ensure the right images are being used in the right places," he told CMSWire.
| Wednesday Jan 14, 2015
Among the questions those new to digital asset management ask most is perhaps the most obvious question imaginable: What should I put into my DAM?
The correct answer is that it depends on the policies you’ve developed to govern your DAM. Just like it depends on your goals. And it depends also on the types of assets you want in your DAM. In fact, it depends on all sorts of things that won’t get you any closer to making a decision about what to do with a file that’s beneath your mouse pointer at any given moment.
| Tuesday Dec 30, 2014
If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion."
As you'll see below, our Top 10 stories include headlines on why you need DAM software, why you may not need it and how to choose the right software if you do. However, the broad discussion of this topic by 10 CMSWire authors will help almost anyone find their own path more easily.
| Thursday Dec 4, 2014
Installing a new digital asset management (DAM) system can be overwhelming. It requires a great deal of planning and coordination across multiple departments and groups. One of the biggest tasks is the migration of existing assets from one or more sources into the new DAM system.
While your vendor may offer a simple way to migrate old assets into the new DAM, they'll rarely spend the time to see how your organization can get the most value out of old assets. So before you jump in, take the time to consider the opportunities a content migration can offer.
| Friday Nov 7, 2014
The number of DAM vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, which can make it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.
| Wednesday Oct 15, 2014
The software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.
Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!
No there isn’t.
| Monday Oct 13, 2014
Does your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.
| Monday Sep 29, 2014
At last -- your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.
| Thursday Sep 25, 2014
“The first step in exceeding your customer’s expectations is to know those expectations” -- Roy H. Williams
The content-driven experience is ultimately the expression of the relationship between a DAM and the user. This dynamic is often overlooked when developing the rules or practices that drive a Digital Asset Management (DAM) system. The ability to easily deliver or find the right content, at the right time is the goal of DAM and the cornerstone of delivering positive customer experience internally and externally. The perception of experience, however, is affected by expectations. Understanding and integrating those expectations into the design of the DAM infrastructure is key.
| Thursday Sep 4, 2014
Are you maximizing the value of your digital asset management (DAM)? Understanding the complexities of DAM lifecycles and building efficient workflows can be a daunting task. DAM vendors often do a very good job of getting the DAM up and running, but do not have the deep understanding of your assets and business needs.
| Wednesday Sep 3, 2014
Sitecore is boosting the role of digital asset management (DAM) in its web content management system (WCMS) offerings.
Earlier this summer, the CMS provider of customer experience management formed a partnership with DAM vendor ADAM Software. The alliance aimed to integrate ADAM's ability to bring up the correct version of media files with Sitecore's workflow aimed toward specific targets, like a social media ad campaign in a specific country.
Today, the company announced Sitecore website editors can also use Picturepark DAM systems to find and place digital assets onto websites. Picturepark offers on-the-fly image editing, live link updates and Adaptive Metadata management, according to officials at the Aarau, Switzerland-based provider.
| Friday Aug 29, 2014
Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade. With the evolution of these technologies, we have fundamentally moved from a basic client-server model of computing to a highly distributed, scalable, contextualized and scrutinized computing environment. But how does this concretely affect the future of Digital Asset Management?
| Thursday Aug 28, 2014
As a consultant, I have seen many DAM projects unfold that ranged from nearly perfect to raging fiascos. In the spirit of learning from mistakes made by others, what follows are some of the most common DAM project failures and tips on handling them.
| Tuesday Aug 26, 2014
“The secret of success is to do the common things uncommonly well.” -- John D. Rockefeller
The question I hear most often from clients in all industries is how do I “succeed” with DAM -- how do I make it a successful system and provide real and meaningful benefits to the organization?
The short answer is that there is no “silver bullet” as to what success is. Success means many things to many people. In many ways, success is having the cognitive capacity to internalize what success may be, and then having the strength to achieve that success and applying that in all that you do. Success in DAM starts by defining what your customers and business want to do with digital assets and then creating the plan to achieve it. What DAM success is not is buying the software and hardware and then pushing the button; DAM is far more than that.