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Digital Assets News & Analysis

Metadata Maturity Helps You Maintain Business Relevance

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“Knowledge comes, but wisdom lingers" -- Calvin Coolidge

Any organization looking to manage and exploit its knowledge more effectively can't afford to ignore metadata creation. Metadata's application, however, can't stop at creation. Organizations must continually update, manage and exploit it in order to provide optimal content and knowledge management opportunities.

Applying the metadata maturity model to content management initiatives provides an agnostic framework through which to understand the current state of metadata, and prioritize its use and management into the future. The model outlines five maturity levels as benchmarks that provide an opportunity to discuss ongoing metadata development and improvement. 

Finding a DAM System You Can Love

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Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper.

"I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name. "Who knows if anyone was even looking at that? Who knows if the files ever came back?"

That was about a decade ago, around the time the advertising agency, GSD&M in Austin, Texas, implemented its first Digital Asset Management (DAM) system. The new system was better, but even that didn't last, said McIntyre, now the company's digital asset librarian.

She explained the company's challenges during a CMSWire webinar yesterday entitled "New Use Cases for DAM in the Enterprise." The session, sponsored by Nuxeo, also featured Nuxeo CMO Bob Canaway. You can watch the webinar here.

Spring Shopping for a DAM System

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“March comes in like a lion and goes out like a lamb.” Change fills the air during March. Though snow may still be on the ground, spring is just around the corner. For most organizations, corporate capital budgets have been approved or earmarked for the 2015 calendar year.

If you plan on implementing a new DAM in 2015, March is a great time to get started.

When You Think DAM, Think Integration

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"We have stood here alone in what is called isolation -- our splendid isolation, as one of our colonial friends was good enough to call it." -- Viscount George Goschen, First Lord of the Admiralty, February 26, 1896

There is no victory in a content strategy founded in isolation. Digital Asset Management (DAM) initiatives cannot be established as an island, or an enterprise silo waiting to be filled. Instead integrate them socially into various areas of the enterprise or linked technologically to other systems.

A DAM system that is part of a larger fabric brings operational and intellectual control of digital assets, but requires taking on the great responsibility of efficiently and effectively managing assets, daily workflows and forward-thinking growth strategy. Any successful DAM implementation requires not just new technology but a holistic digital strategy that integrates with the enterprise’s ecosystem to generate revenue, increase efficiencies and emerging market opportunities.

Is the DAM Industry Heading in the Right Direction?

2015-10-February-Directions.jpgWe heard from Digital Asset Management (DAM) vendors at the beginning of the year as they shared their 2015 roadmaps and visions of where the DAM industry was headed beyond 2015. The ensuing conversation made me want to hear the other side of the coin: what the DAM community wanted or needed from DAM.  

I asked the community these questions: Did the industry get it right? Are vendors developing the features and functionality your organization needs? If you could get DAM vendors to build one thing just for your business, what would you ask for?

Managing Content? Start with Metadata

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To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy -- be it data, digital assets or text -- requires implementation of a holistic metadata schema that is supported by technology, people and process.

Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

PhotoShelter Launches DAM Solution for 'Companies of All Sizes'

New York City-based PhotoShelter is expanding from a photography website to provider of a targeted digital asset management (DAM) solution. It describes its newly launched product, Libris, as "a highly affordable, feature-rich system" designed to help companies of all sizes "efficiently and securely" organize, manage, access and collaborate with their visual assets. 

PhotoShelter CEO Andrew Fingerman said Libris addresses the visual content marketing needs of companies and organizations that are struggling to manage and capitalize on their time sensitive digital image assets.

"We know visual content is often spread around the organization, sitting on hard drives or partially-shared networks (think Dropbox) which prevents an organization from being able to use them quickly and seamlessly -- let alone to ensure the right images are being used in the right places," he told CMSWire. 

What to Put into Your DAM

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Among the questions those new to digital asset management ask most is perhaps the most obvious question imaginable: What should I put into my DAM?

The correct answer is that it depends on the policies you’ve developed to govern your DAM. Just like it depends on your goals. And it depends also on the types of assets you want in your DAM. In fact, it depends on all sorts of things that won’t get you any closer to making a decision about what to do with a file that’s beneath your mouse pointer at any given moment.

CMSWire's Top 10 Hits of 2014: Digital Asset Management

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If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion."

As you'll see below, our Top 10 stories include headlines on why you need DAM software, why you may not need it and how to choose the right software if you do. However, the broad discussion of this topic by 10 CMSWire authors will help almost anyone find their own path more easily.

Using DAM Content Migration to Maximize Asset Value

2014-04-December-Trained-Migration.jpgInstalling a new digital asset management (DAM) system can be overwhelming. It requires a great deal of planning and coordination across multiple departments and groups. One of the biggest tasks is the migration of existing assets from one or more sources into the new DAM system.

While your vendor may offer a simple way to migrate old assets into the new DAM, they'll rarely spend the time to see how your organization can get the most value out of old assets. So before you jump in, take the time to consider the opportunities a content migration can offer.

DAM Shopping? Use These Criteria to Find the Right Vendor

The number of DAM vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, which can make it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

How DAM Connected Are You? CMIS4DAM May Make It Easier

Does your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

Your DAM Project's Approved: Now What?

2014-29-September-All-Systems-Go.jpgAt last -- your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.

DAM Experience Starts With User's Expectations

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“The first step in exceeding your customer’s expectations is to know those expectations” -- Roy H. Williams

The content-driven experience is ultimately the expression of the relationship between a DAM and the user. This dynamic is often overlooked when developing the rules or practices that drive a Digital Asset Management (DAM) system. The ability to easily deliver or find the right content, at the right time is the goal of DAM and the cornerstone of delivering positive customer experience internally and externally. The perception of experience, however, is affected by expectations. Understanding and integrating those expectations into the design of the DAM infrastructure is key.

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