Digital Assets News & Articles

This week we tour DAM systems from Mesopotamia up through modern efforts to give us back control of our digital assets.

Private investors have fueled Tealium's enterprise tag management product innovation with US$ 1.1 million in Series A Financing.

The DAM Lowdown looks at how to define metadata for your media assets, how to decide whether DAM belongs on your server or in the cloud, five ways to maximize ROI with DAM, Harvard University's choice of DAM solution, the growing digital asset management market in India and a podcast interview with David Klee.

We all know that optimizing content is often the key to unlocking your company’s potential. Good content can make it easy to sell widgets and improve the customer experience as well as make it easier for others to find your content. When it comes to SEO, content is the king. But when it comes to user-generated content, how does it influence SEO and what can you do to leverage it even further?

The last time we checked in with the folks at ABBYY, they had released its Mobile Data Capture Solution, which lets camera-equipped mobile devices capture, process and share data. Today, ABBYY takes its document recognition, data capture and linguistic technologies one step further with a certified partner reseller agreement with Xerox.

Publishers that wish to take advantage of Kaltura's (news, site) open-source video platform to push their own services can now sign up with Kaltura's recently-launched Partner Program. Targeted at resellers, system integrators OEMs, media consultants and marketing agencies, the Partner Program provides a white-label edition of Kaltura's commercial offering.

Video hosting platform Vzaar gets itself some high-profile investment in the form of Oliver Stone. So what does the great director see in this company's future and its new video platform?

ADAM (news, site) claims an industry first as it links its digital asset management suite to Adobe's leading suite.

YouTube is an awesome destination site for videos -- but it is not a management tool. It is important to understand the distinction. Because marketers -- B2B, B2C, small, big, tall, short -- are all coming to the realization that video is an integral part of their marketing mix and should be used as one of the components to communicate with the marketplace.

The topic of digital asset management (DAM) is increasingly coming to the foreground as we information age types make greater use of video, images and audio. The use of digital assets on our websites opens the door to a larger, more engaged audience. But it also causes some trouble, if the related systems are not managed well.

Are you struggling with a DAM system, or in the process of selecting and implementing one? Tell us what your most pressing challenge currently is.