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Digital Assets News & Analysis

DAM Shopping? Use These Criteria to Find the Right Vendor

2014-07-November-Filters.jpgThe number of DAM vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, which can make it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

Your DAM Project's Approved: Now What?

2014-29-September-All-Systems-Go.jpgAt last -- your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.

DAM Experience Starts With User's Expectations

2014-25-September-Waiting-for-Customers.jpg“The first step in exceeding your customer’s expectations is to know those expectations” -- Roy H. Williams

The content-driven experience is ultimately the expression of the relationship between a DAM and the user. This dynamic is often overlooked when developing the rules or practices that drive a Digital Asset Management (DAM) system. The ability to easily deliver or find the right content, at the right time is the goal of DAM and the cornerstone of delivering positive customer experience internally and externally. The perception of experience, however, is affected by expectations. Understanding and integrating those expectations into the design of the DAM infrastructure is key.

Design Efficiency into Your DAM Workflows

2014-04-September-Flow.jpgAre you maximizing the value of your digital asset management (DAM)? Understanding the complexities of DAM lifecycles and building efficient workflows can be a daunting task. DAM vendors often do a very good job of getting the DAM up and running, but do not have the deep understanding of your assets and business needs.

Sitecore Ups DAM Ante, Partners with Picturepark

Sitecore is boosting the role of digital asset management (DAM) in its web content management system (WCMS) offerings.

Earlier this summer, the CMS provider of customer experience management formed a partnership with DAM vendor ADAM Software. The alliance aimed to integrate ADAM's ability to bring up the correct version of media files with Sitecore's workflow aimed toward specific targets, like a social media ad campaign in a specific country.

Today, the company announced Sitecore website editors can also use Picturepark DAM systems to find and place digital assets onto websites. Picturepark offers on-the-fly image editing, live link updates and Adaptive Metadata management, according to officials at the Aarau, Switzerland-based provider.

Why Your DAM Will Be Obsolete

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Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade. With the evolution of these technologies, we have fundamentally moved from a basic client-server model of computing to a highly distributed, scalable, contextualized and scrutinized computing environment. But how does this concretely affect the future of Digital Asset Management?

The Anatomy of a Failed DAM Project

2014-28-August-Operation.jpgAs a consultant, I have seen many DAM projects unfold that ranged from nearly perfect to raging fiascos. In the spirit of learning from mistakes made by others, what follows are some of the most common DAM project failures and tips on handling them.

How to Succeed with DAM

2014-26-August-Horseshoes.jpg“The secret of success is to do the common things uncommonly well.” -- John D. Rockefeller

The question I hear most often from clients in all industries is how do I “succeed” with DAM -- how do I make it a successful system and provide real and meaningful benefits to the organization?

The short answer is that there is no “silver bullet” as to what success is. Success means many things to many people. In many ways, success is having the cognitive capacity to internalize what success may be, and then having the strength to achieve that success and applying that in all that you do. Success in DAM starts by defining what your customers and business want to do with digital assets and then creating the plan to achieve it. What DAM success is not is buying the software and hardware and then pushing the button; DAM is far more than that.

5 Questions to Consider Before Launching a DAM Initiative

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In a world with increasing numbers of rich media assets and a diverse set of distribution channels, organizations are taking a closer look at rich media management tools like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions. The Forrester clients I speak with are often new to DAM (or new to next-generation, customer experience-focused DAM), and are looking for advice on where to get started. What questions should you ask when considering a new DAM system?

DAM Confusion in the Marketplace

2014-21-August-Maze.jpg(UPDATED 8/27) With the announcement of Microsoft’s partnership with the DAM vendor ADAM last month, it would be easy to say that Microsoft has de facto conceded defeat for SharePoint, a MS tool often promoted as a DAM. This would be a mistake; SharePoint and ADAM were never really competitors. Despite the claims of some enthusiastic sales people, SharePoint has never really been functional as a true DAM system. This new partnership solidifies SharePoint’s role in an overall DAM strategy as a file sharing and workflow tool that can be integrated with true DAM system – and especially so with ADAM, as they share the .NET code base.

One question still lingers: will Microsoft continue to promote SharePoint as a DAM tool while using ADAM both internally and as the DAM solution in their cloud offerings? Both the question and its answer open up the complex world of DAM marketing and branding for those in the industry.

Manage Digital Assets and Customer Experience Simultaneously

2014-19-August-Magic.jpgAs the digital marketing landscape evolves, so too does the practice of digital asset management (DAM). Gleanster’s 2013 report on DAM found 67 percent of survey respondents planning to increase budget for content management tools and initiatives this year. In a world increasingly dominated by digital experiences, digital assets fuel the customer experience -- but many brands still separate DAM and other strategies. By siloing their teams and their technologies, these companies effectively stifle their success.

By integrating DAM with customer experience management (CXM), brands can quickly and easily deliver rich media content. This contributes to more personalized, relevant and efficiently-delivered customer interactions. Three magical things happen with the marriage of CXM and DAM.

Library Science, Not Library Silence

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It’s no secret that I’m a fan of adding information professionals to digital asset management teams. While the rest of us are focused on the how-much and how-to of making a new DAM fly, it’s an information professional’s job to ask, What are you trying to do?

It’s a question that can lead to more successful DAM programs, but it’s a question that is best asked by someone who knows what to do with the answer. And those people are all too often not in the room. 

Confronting the New (and Not So New) World of DAM

DAM, 2014-18-August-Rose-Reading-Room.jpgAlthough digital asset management has arguably been around since at least the 1990s, the virtual explosion of multimedia has catapulted it near the top of the stack for many organizations. Despite its middle age, DAM is often presented like a new answer to the growing reliance on multimedia digital content and delivery.

There is a debate between: a. Those who see DAM as sufficiently different from other content management challenges and their solutions that it needs new strategies and new computer systems designed specifically with DAM in mind. And b. Others who see DAM as just a unique form of enterprise content management (ECM) for which today’s ECM systems, with a little tweaking, can do just fine.

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