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Digital Assets News & Analysis

Getting Started with Digital Asset Management

Getting Started with Digital Asset ManagementDAM education materials used to be scarce. We had Peter Krogh’s now legendary DAM Book, but the book’s “Digital Asset Management for photographers” subtitle left a sizable portion of would-be DAM professionals feeling left out. (Even though they should have read the book anyway.) There were a few other books, but they were either a. also for specific audiences or b. were so old that one had to wonder if, by press time, DAM’s best practices were still yet to be invented.

Things have changed. 

SaaS vs. In-House DAM - Which is Right For You?

The choice between cloud-based and in-house DAM used to be easy. Between the high cost of cloud storage and bandwidth, and the limited capabilities of SaaS (software as a service) solutions -- the argument for in-house DAM was clear.

Cost is no longer the sole determining factor. Cloud computing and storage costs have lowered in the last few years, making SaaS a viable choice for many organizations. SaaS DAM vendors have responded to customer needs by offering new features and functionality that directly compete with the capabilities of in-house solutions -- such as integration tools for social media -- which places them squarely on the competitive playing field.

Lost in the DAM

Lost in the DAMOften surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.

Why Images Don't Belong in Your DAM

Why Images Don't Belong in Your DAMMost organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.

But it’s time to stop using DAM to manage images because you could be doing so much more.

A Look Back: DAM Trends from 2013

Many questions

DAM, it’s that time of year again – to look backward at the soon-to-be-ancient-history of the past year in digital asset management (DAM).

It's a broad topic. DAM refers to the rules and processes an organization puts in place to manage, retrieve and distribute their digital media, such as photos, videos, PDFs, presentations and documents. It's more than an asset repository, though. DAM provides support for key workflows such as approval loops and virtual collaboration that add value to their media assets.

So let's take a look at some key trends.

Weekend Reads: Preventing Chaos with Content Governance + Defining Social Business (Again)

Weekend Reads: Content Strategy with Content Governance + Defining Social BusinessAnother month has come to a close. The holiday season -- and all the rushing around that comes with it -- will soon be upon us. So while you are still able to relax, why not take some time for yourself to catch up on our featured articles? This week, we talked about what a strong content governance plan provides content strategy. We took another look at defining social business and found out about the potential the Internet of Things has for collaboration.

Tweet Jam Recap: Do We Still Need Digital Asset Management? #CXMChat

Digital asset management (DAM) may have some challenges ahead, but lack of opinions isn't one of them. Metadata and digital rights management sparks flew during yesterday's Tweet Jam as we discussed the present and future fate of DAM. 

Tweet Jam Reminder: Today - Do We Still Need Digital Asset Management? #CXMChat

Digital Asset Management, Tweet Jam Reminder: Today - Do We Still Need Digital Asset Management? #CXMChatIn just one short hour we will be kicking off our latest Tweet Jam. This time around we're talking digital asset management (DAM) -- what solutions meet business' needs, what factors differentiate DAM and where will DAM be in five years? 

How Local Librarians Can Impact the Digital Asset Management Industry

How Local Librarians Can Impact the Digtial Asset Management IndustryLocal libraries are going digital at the same time organizations are building their own internal digital asset repositories, so who's to say those librarians can't help companies organize it all?

Future Proofing Your Digital Assets

Digital Asset Management, Future Proofing Your Digital AssetsWhen it comes to supporting the current needs of digital content management, many organizations are considering whether it makes sense to substitute a one-size-fits-all enterprise solution for the various disconnected “best of breed” tools currently in use.

CMSWire Tweet Jam: Do We Still Need Digital Asset Management? Meet the Experts #CXMChat

CMSWire_Tweet_Jam_Logo_2013_1.jpg

Seen any all text ads lately? What about a message from a company with no branding? As the use of rich media files explodes, more companies are looking for solutions to help manage their digital assets. Some vendors now build digital asset management (DAM) functionality into file sharing solutions and content management systems to meet this demand. Where does this leave standalone DAM solutions? Join us this Wednesday to discuss all things DAM.

You Don't Need a Digital Asset Management System If ...

Customer Experience, You Don't Need a Digital Asset Management If ...There are as many opinions on the topic of “Do We Still Need Digital Asset Management?” as there are grains of sand on my favorite beach in Costa Rica. While I agree with many that digital asset management (DAM) is a critical piece of the enterprise technology stack, there are scenarios when you do not (or should not) need DAM. Here’s my list of top five reasons why you don’t need DAM. 

Deconstructing DAM Platforms: The Service Oriented Future Of Digital Asset Management

The DAM industry has enjoyed significant growth in the last few years -- probably as far back as a decade ago. The reason behind this is a simple supply and demand effect that is easier to spot with hindsight but harder to identify while it is in-play (and might explain why DAM was ignored as a side-show by so many for so long). 

It's Time to Kill the Competition

Digital Asset Management, DAM, It's Time to Kill the CompetitionConventional wisdom has it that competition is good for consumers. People say it helps drive things forward and keeps manufacturers on their toes. But in some situations, collaboration might be the better corporate strategy for long-term survival—at least for the players in emerging markets.

Widen Updates Smartimage Service For SMB Brand Asset Management

Digital Asset Management,Widen Updates Smartimage Service For Brand Asset ManagementOne of the biggest challenges in brand management is making sure everyone has the latest assets, and only the ones they’re supposed to access. To address this need directly, digital asset vendor Widen Enterprises announced in March its Smartimage service. Now, the company has updated the service with version 2.0. 

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