The burgeoning communications sector for marketers is mobile applications. However, the popularity of the smartphone has fueled growth in other more conventional communications arenas, particularly email.
Dave Hendricks, president of LiveIntent, a New York City-based real time advertising email marketing company, recalled that before the smartphone, individuals used email almost exclusively at their desktop at work and at their computers at home. However, they were offline on the way home from work — or while they were at lunch or dinner, with the exception of Blackberry users.
“Since the rise of the smartphone and the tablet, email has become the number one thing done on any smartphone device,” Hendricks said. He said that 25 minutes to 28 minutes of every hour by mobile users is spent in respect to emails.
Hendricks was one of a host of participants at last week’s “The Incite Summit: East” conference at the Wyndham New Yorker Hotel in Manhattan. Incite Marketing and Communications of Hoboken, N.J. hosted the two-day event.