Digital Marketing News & Articles

Following the release of its new comment threading feature, Facebook has updated its API, to help brands keep closer tabs on customer comments.

We always like to hear about updates to web content management platforms and SDL Tridion is no exception. Today we see the release of SDL Tridion 2013. Here's a look at what's new and improved. 

This month we're discussing ways to successfully create and engage online communities. No matter where your community is online there are basic elements that you should employ to ensure it sits upon a strong foundation. We explore these elements in an original infographic.

  The animosity between companies seems to be affecting the flow and interoperabilty between apps. So, its been some time coming for Microsoft's new SkyDrive app, while Twitter tries to replace some of the features it lost when the social apps started falling out with each other.

For many brands, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and building customer loyalty. 

Enterprise tag management products provider, Tealium has announced it received US$ 15.6 million in Series C financing. Here's a look at that, along with highlights from its first quarter revenue report.

Marketing automation software vendor Marketo has filed with the Securities and Exchange Commission (SEC) for a US$ 75 million IPO. If approved, Marketo plans to trade on the NASDAQ exchange under the symbol “MKTO.”

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. 

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads. 

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

A new month and new upgrades from OpenText. This time it tackles the problem of large file transfers with the release today of version 7.2 of its Media Management offering, as well as the release of Portal for Media Management.

With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.

Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website.