HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Marketing News & Analysis

CMSWire's Top 10 Hits of 2014: Digital Marketing

2014-December-Top-10

For digital marketing, 2013 was the year of acquisitions — and 2014 was the year of putting those acquisitions into action. IBM and Silverpop. Insightera and Marketo. Oracle and Responsys.

Integration with acquisitions take time, and we didn't see a clear winner in 2014. Will we in 2015?

Shining the Light On Dark Social

2014-23-December-shining-a-light-in-the-darkness.jpg

You do it. We all do. You see an interesting story and share the URL with a friend. Or maybe you just copy a couple of sentences and paste that into an email.

You're just being social. But for the publisher, that's known as dark social because it results in traffic that comes from unknown sources.

Luis Aguilar has been on the trail of dark social for about three years now as a product manager for Po.st, an offshoot of  programmatic advertising agency Radium One. Po.st offers tools that help publishers track that traffic.

5 Non-Negotiable Requirements for a CMS in 2015

2014-23-December-non-negotiable.jpg

Content marketing and mobile are the digital marketing buzzwords for 2015. Next year, techniques like personalization, targeting and testing will be non-negotiable CMS features — and here's why.

Your customers are empowered like never before. They seek out information about your business on their own terms, on their own time. And they’ve got options: Google search, reviews, forums and social media all combine to shape their image of your company and its offerings.

If they’re interested, they can choose to visit your site or download your app. It’s their call. If you want to engage them, you have to provide appropriate, relevant and entertaining information. And make sure it is accessible on mobile, which has overtaken desktop consumption in the past year.

Discussion Point: What's Most Important in Web CMS?

Thumbnail image for Thumbnail image for Discussion-Point-640x480.jpg

Nothing stirs a good tech conversation like Web Content Management Systems (Web CMS).

Some think it's time to get back to basics. Everyone has a say on who has the best CMS out there. And people watch this industry pretty closely -- especially on merger and acquisition talks.

But this is a technology. And enterprises need it to do their jobs better -- and make websites look fabulous while managing content.

So what is the most important feature in a Web CMS? We put this question out to some Web CMS veterans today in our latest Discussion Point.

By the way, this closes out our 2014 season of Discussion Point pieces. Check out prior ones. Got a great topic for 2015? Tweet us @cmswire.

Who Needs a Ferrari? Oracle Buys Datalogix for Christmas

2014-22-December-Larry-Ellison's-yacht.jpg

Forget Hawaiian Islands, ski houses in Aspen and geeked out yachts, this year Oracle CEO CTO Larry Ellison is buying himself a data-tracking firm for Christmas.

This morning Oracle announced its intent to acquire Datalogix, a “Data-as-a-Service” analytics provider that helps brands glean insights on customer purchasing patterns. Datalogix's unique value proposition to the market is that it can help brands determine if ad clickers actually ever walk into stores to purchase the goods they’ve shown interest in.

Though the amount of the acquisition is unknown, earlier this month AdExchanger reported that Datalogix was shopping itself around for as much as $1 billion. It was rumored, at that time, that Nielsen, Adobe and even Facebook were kicking its tires.

Ekaterina Walter: Success Is a Team Sport

Thumbnail image for Connecting with Bill Sobel

The most influential Renaissance man in digital marketing is quite likely a woman.

Ekaterina Walter not only has an attention-getting title — global evangelist at Sprinklr — but is also a passionate marketer, bestselling author and highly regarded international speaker.

She's also proud of her roles as a wife and mother, enjoys dancing, camping and seeing the world, and "tweets with a European accent."

After spending more than 10 years as an integrated marketer and social media leader at Intel and Accenture, she went on to become the co-founder and CMO of Branderati, which was acquired by Sprinklr earlier this year. Somewhere along the way, she found time to write two books, "Think Like Zuck" and "The Power of Visual Storytelling" and also gained recognition for her innovative thinking.

Week in Review: Microsoft's Yammer Push + Open Source Strategy

Warm to Programmatic?
Have advertisers woken up to the potential of programmatic marketing?

What's in a Domain Name?
Bill Sweetman breaks it down.

Product Management Dissected
What's the current enterprise tool landscape look like?

The Yammer Push
Microsoft isn't sitting back in Yammer's enterprise future.

No Rainy Days for Cloud
The cloud space continues to flourish. 

Open Source is the Champ
So now what's your strategy?

5 Keys to Launching a Killer Website  
75% of Internet users judge a company by its website design.

 

Download the Guide

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Jahia Add-On Tool 'Frees' Digital Marketers to Engage

Open source Web CMS provider Jahia wants to empower digital marketers with its latest tool.

The Geneva, Switzerland-based company this week launched Form Factory, which officials say frees digital marketing teams "in the creation and monitoring of their favorite engagement tools."

The add-on comes in the same year Jahia released its Digital Factory 7 which officials at the company say is part of a "rise of the digital industrialization."

A Holiday Recipe for Successful Email Campaigns

2014-19-December-Baking.jpgThe holidays can be a particular challenge for email marketers as they face increased competition and the risk of over-saturating consumer inboxes with campaigns that may or may not be seen during the holiday crunch-time. If only there could be a reliable recipe for success, something as easy as one-part list hygiene, two-parts testing and “send” in small batches until done.

Is email marketing as easy as this? Well, no, but just like home cooks can feel like master chefs if they follow the instructions and use high quality ingredients, email marketers can greatly improve results if they stick to a tried-and-true recipe.

Digital River and Microsoft's Bumpy E-Commerce Road

2014-18-December-Bumpy-Road.jpg

It's been an interesting couple of weeks for Digital River. Its deadline to re-sign Microsoft to an extension of the Microsoft Operations Digital Distribution Agreement, which would continue Digital River provision of Microsoft Store’s e-commerce platform beyond March, 2015 came and went on Dec. 1. While only a handful of people might have noticed, the company made a bigger splash on Dec. 8 when it announced an extension of the negotiation timeframe until Dec. 19.

Digital River's stocks rose and fell with the ups and downs of the announcements, dropping almost 25 percent from its close of $25.51 on Friday, Dec. 5, to $19.71 on Monday, Dec. 8. The stock eventually bottomed at $16.58 on Dec. 11, a drop of 35 percent in less than a week. On the power of yesterday's news the stock closed at $24.08, a 45 percent jump from last week’s low.

Do Analytics Matter for B2B Marketers?

B2B marketers use analytics and gain value from them in their campaigns and marketing programs, a survey released today claims.

But earlier this year, another study claimed otherwise. It found only about a third of organizational projects include marketing analytics. And it further claimed there has been no significant gains for how marketing analytics contribute to a company's overall performance.

Who do you believe? Your call.

Today is ON24's day in the sun. The webinar-based marketing solutions provider based its findings on a survey distributed last month to 221 US-based B2B marketers experienced with marketing analytics. Redshift Research administered the survey and ON24 released the results today.

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Dec-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Total Economic Impact of a Workflow Automation Solution

Join CMSWire and Nintex on January 13th for a one-hour webinar to explore a Forrester study on effective workflow automation results.

> Register Now

sponsored item

 

How Google Analytics Can Make Cross Device Marketing Easier

In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment. Laptops with Wi-Fi access have supplanted desktops in sales popularity, while mobile devices are as essential now as a wallet or purse. Consumers can access retailer information anywhere and anytime.

One driver of the growing need for cross device analysis is webrooming and showrooming, both retail-related activities stemming from holiday shopper activity during past few seasons. Webrooming is the retail customer behavior of researching products and services while in a store. It differs from showrooming, an in-store behavior in which customers compare prices and research features, leading to a purchase online.

Both trends signal the need to understand foot traffic that is likely to become web traffic, including traffic from customers researching products in the privacy of a home.

The fact is that it is critical to add an analytics solutions to accurately capture that traffic. And adding a User ID in a Google Analytics script captures the best cross device behavior to enhance a marketing strategy.

Rethink Your Redesign Strategies to Hit Your Targets

2014-18-December-hit-the-target.jpg

The central message of 2014 for digital marketers couldn't be much clearer:  give customers the information they need on whatever devices they're using.

That theme surfaced again Tuesday in a CMSWire webinar sponsored by Ektron, "Website Redesign: Strategy First, Tactics Second." Two Ektron executives, CEO Bill Rogers and CMO Lou Jordano, provided a roadmap they said will help marketers attract more business from different types of customers. You can watch the webinar here or at the end of this story.

"It's tactics that win marketing battles, but strategy that wins wars," said Jordano, who led the first part of the presentation. "You have to have your website strategy clearly in mind before kicking off any redesign or rebranding project." 

21st Century Fox Buys true[x] for Ad Engagement

Do you think there's a need for better engagement models with digital advertising? 21st Century Fox agrees with you. Today the company announced it is buying true[x] media, a digital advertising company focused on driving more consumer engagement with advertising.

Although the terms of the deal were not announced the Wall Street Journal reported the deal size at $200 million.

The deal shows that despite the plethora of advertising formats and technologies, media markers and consumers are still not fully satisfied with the digital advertising experience. Concerned about the metrics and engagement levels ads are delivering, media companies are looking for better advertising solutions, especially those that can prove more value for their customers. 

Displaying 136-150 of 2754 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >