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Digital Marketing News & Analysis

New Cirrus Insight App Links Google Drive with Salesforce

customer experience, New Cirrus Insight App Connects Google Drive With Salesforce

Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail, today released a new app that lets users manage and sync files between Salesforce and Google Drive.

The app -- Cirrus Files -- enables workers in the enterprise to organize Google Drive files by Salesforce opportunities, contacts, accounts and more, as well as sync them to the corresponding records in Salesforce.

For Cirrus Insight, this is about combining the collaboration and portability of Google Drive with the contextual organization of Salesforce.

Build Tomorrow's Agile Marketing Organization Today

2014-28-May-Agility-Bull.jpgThis will probably be the 47th article you read today that tells you how marketers need to learn to adapt -- that consumers have too many choices, too little attention and no patience for a poor experience. Let me remind you that the world is changing, rapidly. You can change with it or be left behind.

We've explored how to address uncertainty in many areas of business. Agile methodologies have done a great deal to help software development teams adapt to inevitable uncertainty. Lean manufacturing has transformed how we create physical goods.

Innovative organizations are beginning to understand how applying those philosophies to marketing can produce similar outcomes.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (28-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Improving Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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Buyers Want Technical, Accurate Content

The good news: 88 percent of business buyers believe that online content has played a major to moderate role in vendor selection. The bad news: Only 9 percent of buyers trust vendor websites. 

Lithium CMO: Klout is a Game Changer for Brands

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Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know.

The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.

Whether the products will have the "disruptive" impact predicted by CEO Rob Tarkoff remains to be seen. Perhaps more important is how they reflect a maturing role of social networks in building relationships between companies, products and customers.

CMSWire interviewed Lithium CMO Katy Keim on the third and final day of the conference to get her perspective on the new products and other topics.

5 Reasons for Marketers to be Thankful

customer experience, Five Reasons Today's Marketer Should be Thankful

It's Memorial Day weekend. The official start of the summer. Cookouts. Beer. Flip flops. Relaxation. Beer. Getting the boat on the lake. The first camp-out. Beer.

All that.

We always forget, though, the true intent of this holiday weekend: honoring Americans who lost their lives serving their country. I'm guilty. "Long weekend" enters the mind too often when "life sacrifice" should. 

But I am thankful for my freedoms. I get to write for a great company. Have a great family. A great group of kids to coach in Little League.

Marketers can be thankful, too. Sure, it's a thankless job a lot of the time, but there is a lot to be thankful for as a marketer. We think so. Hence, here are five things we think marketers should be thankful for:

Less Can Be More for Email Marketing

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Did you ever know someone who was over keen? Who didn’t respect your space? Maybe they had something valid to say, but in the end you just had too much and tried to avoid them somehow?

As marketers, we have to be careful not to fall into this category with our email campaigns. It’s a fine line between staying top of mind with your reader and, well, bugging them. Quite simply if you “blast” them with too many newsletters, your image will suffer and eventually they’ll probably either unsubscribe or hit spam.

Salesforce1 Mobile App: Better than Dynamics and Siebel?

customer experience, Salesforce1 Mobile App: Better than Dynamics and Siebel?

Salesforce gained an edge over its competitors with its move to mobilize CRM processes. Its new mobile app for the enterprise empowers sales professionals to do “business on the move,” analysts told CMSWire.

“It’s difficult to judge against all enterprise apps, as they all serve very different purposes,” said Richard Absalom, senior analyst for Enterprise Mobility for London-based Ovum Research.

“But CRM is really low-hanging fruit in terms of a process that can be immediately improved by mobilizing. From that point of view, Salesforce1 does stand out, making it easier for the huge number of sales professionals using Salesforce to do business on the move. Making it available through any browser should mean that it can reach a wider audience, and the range of new features in this update looks pretty impressive.”

Pinterest Boosts Offerings for Marketing Tech Firms

Continuing its effort to turn its platform into a revenue generating service, Pinterest is enhancing its API platform to give marketing companies more insight. 

TechCrunch reported today that Pinterest is preparing to announce a new initiative that will allow businesses to gain a better understanding of Pinterest trends, along with the improved API platform. The new service is currently offered to a limited number of marketing technology firms, including Salesforce, HootSuite, Spredfast, Percolate, Piqora, Curalate and Tailwind.

The API is Pinterest's first effort to allow third parties to build over its services. The company will continue to offer its free analytics service.

By giving companies a more comprehensive understanding of Pinterest trends -- which images are most popular, which are driving the most traffic and which have been shared, or "repinned," the most -- Pinterest thinks companies could design more effective marketing campaigns and facilitate greater customer engagement.

Want Subscribers? Recognize Who Owns the Channel

2014-23-May-Social-Channels.jpgAccording to a recent study from EdgeRank Checker that analyzed 50,000 posts from 1,000 brand Facebook pages, Facebook’s organic reach has been on the steady decline over the past two years. Marketers should realize that this decline is not only natural, but unavoidable. While user growth -- the goal of every social network -- will increase the amount of social status updates, the total amount of time people have to view this content will not.

To remain successful, marketers have to understand the implications of social media data ownership and monetization. Brands have spent a lot of money building their "likes" so they could harness Facebook as a channel within an overall marketing efforts.

Long Live the Marketing Funnel

2014-23-May-Marketing-Funnel.jpgContrary to what you might have heard, rumors about the marketing funnel’s demise are greatly exaggerated.

The funnel is alive and well. And it should be leveraged extensively by marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a variety of shapes and sizes and colors -- with different twists and turns. Despite this variety, few marketers really leverage this powerful model.

Remaking Marketing With Remarketing

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In the post Making the Most of Dynamic Tag Managers, I shared how tag managers address dynamic campaigns, a refining element for better analytics. One benefit from that refinement is enabling a better response to website visitor segments that can appear.

Certainly one segment that appears is the casual customer who browses a number of websites. That customer needs a reminder of why your site is worth a conversion — a purchase, a download or what action that you are undertaking.

The usual string around the finger is digital advertising. But the best string to use is a remarketing campaign.

By using remarketing features in Google Analytics, you can reinvigorate paid search campaigns and cross-device strategy.

This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT

SAP Adds Marketing Muscles
SAP acquired behavioral marketing specialist SeeWhy this week. But is the marketing cloud battleground set?

Stormy B2B Selling
Anyone looking to sell IT technology B2B has it pretty hard these days

Mobile Enterprise Like Rome
While important strides are being made, we are still years away from realizing the full potential of the mobile enterprise.

Collaboration ROI Fool's Gold
Collaboration ROI miners who dig for fool’s gold and find it think they have hit the jackpot — only to find out later that it is worth nothing

Beware the Windows RAT
The latest warning from the FBI bears a strange resemblance to a trailer for a poltergeist experience. 

Big Gains for Big Data
Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use.

The Definitive Guide to Content Migration (download free)
Intel migrated 300,000 web pages in only 8 weeks by automating their content migration.
Learn how they did it

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Salesforce Shoots for Facebook-Level Mobile App Success

customer experience, Salesforce Shoots for Facebook-Level Mobile App Success

Facebook does it. Can Salesforce?

The company released its new Salesforce1 Mobile App today. The app adds more than 30 new features that Salesforce said will enable users to manage any business process from a mobile device.

The new-features launch comes about six months after the CRM provider launched its Salesforce1 platform at its Dreamforce 2013 conference.

That platform, geared toward offering Salesforce software users a more full bodied mobile app building toolkit, played off the provider’s February 2013 release of its mobile app development platform.

“People spend 17 percent of their time on Facebook -- that’s a killer app,” Michael Peachey, senior director of Mobile Products for Salesforce, told CMSWire. “In terms of adoption, there are a number of fundamental things going on there. No. 1 -- it’s connected to people who you like, and people you want to share information with.”

Go Digital - In 6 Easy Steps

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Finally, someone has stood up and said it. Digital business is not about IT,  applications, software, the cloud or even — as much as it pains us to say it — information management.

Digital business is a mindset. A different way of thinking about business. It includes all the above elements, but it is more than the sum of those parts. According to new research from Gartner, digital business is the new enterprise lingua franca, with digital expertise spread across the entire organization.

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