Digital Marketing News & Articles

Do paid search ads work? A new academic study finds that, while “new and infrequent” users are influenced by such ads for a large and well-known brand, existing loyal followers of that brand are not. The result: negative returns, on average, from the money spent. 

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

Want to have a voice conversation with a mobile ad? Nuance Communications thinks you do, and this week released its new Voice Ads. 

The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek.

A new month and new upgrades from OpenText. This time it tackles the problem of large file transfers with the release today of version 7.2 of its Media Management offering, as well as the release of Portal for Media Management.

With a strong process in place and the right amount of vigilance on your part, you can begin working with your customers to turn their stories of success into even more success for your business.

Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website.

Marketers face a new landscape where consumers are connected online all the time, through all available channels. Thus Adobe recommends they respond by adopting a “media mindset,” meaning shifting from one-way to collaborative, immersive, brand storytelling across all channels. 

When using video, marketers tend to use a one-size fits all model, an ineffective method that doesn't properly engage with customers when they're at different stages of the customer journey.

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

 Having received modest interest and a total bath on their first tablet products, Surface and PlayBook, various reports suggest Microsoft and BlackBerry will be trying again to compete with the tablet giants soon. 

 Social media giant Facebook has sent out invites to a new event next week, likely the unveiling of the company's much-rumored smartphone. A broad hint suggests the device will be a modified Android running some clever Facebook-centric features.

Marketing software company HubSpot has announced that it has acquired web notification add-on Chime and briefing tool PrepWork.

A social media marketing campaign is like other marketing campaigns, except for one factor: it's iterative, and may change and adapt more quickly. To help companies determine the tools they should use to obtain such agility, marketing researcher Enterprise Strategy Group (ESG) has released a new report that surveys the landscape. 

As Twitter continues its inevitable path towards IPO -- expected to happen in the next year or so --predictions of advertising spending on Twitter for this year will undoubtedly help its initial share price.