Digital Marketing News & Articles

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale. But now online channels are growing up in their capability to deliver media content and audiences, and the majority of online marketers in 2013 are fairly evenly splitting their digital spending between brand and direct response advertising -- even though there’s still a lack of consistency in effectively measuring ROI across platforms. That picture of the evolution of online advertising emerges from a new survey report by Vizu, a Nielsen company. 

For this week’s Facebook feature, we're looking at a new release from the social network: Partners Categories, an advertisement tool.

What’s the value for major brands of a Facebook Fan? According to a new study, the average is $174, an increase of 28 percent from 2010. 

Twitter is now offering marketers the ability to target people based on keywords in their timelines. 

B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those consumer buying practices.

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you start getting your customer community engaged?

In an effort to help publishers increase the chances that their ad purchases will be effective, UK-based Atex, a provider of software and services for media-rich companies, is working with audience intelligence vendor Enreach to provide a platform for simplifying and increasing premium ad value through sales automation and audience analysis tools. 

The new proactive customer experience management (CXM) of the future and how you can prepare for it now.

Independent video ad platform BrightRoll is partnering with global interconnection and data center company Equinix to release VideoRTB+, a real time bidding (RTB) solution reduce latency and lower bidding times for online video ads.

We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

This month we've discussed how you know your customer community is working, ways to grow it and even why communities matter. But are you leveraging the opportunity that communities afford you and your organization?

Advertising on Facebook might become a little more costly as its being reported the social network will charge US$ 1 million for a single video advertisement.

What do you trust more: advice from a friend or advertising?