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Digital Marketing News & Analysis

This Week: Maximize Your ROI from SharePoint + Why My Hadoop is Better Than Yours

6 IT Trends Driving Digital Business
Is the mastery of digital technologies an essential core competency for any successful business?

What You Can Do About Bad Customer Service
Where 44 percent of customers leave because they feel unappreciated, fed up, frustrated and convinced no one really cares about their problems, we turned this week to this customer experience expert, best-selling author and motivational speaker for help.

Maximum ROI From SharePoint?
If your company has invested in SharePoint, they have likely put a lot of time, money and resources into its acquisition and deployment. Yet many companies are not realizing the return that they could be on their sizable investment.

Close the Knowing-Doing Gap in Enterprise Collaborations
The business improvement potential of enterprise collaboration is huge, but most organizations need help to close the knowing-doing gaps that prevent them from realizing this potential. 

Email to Cloud: Fear Not
Despite the best efforts of social networking vendors to convince us to the contrary, email is alive and kicking in the enterprise -- but many enterprises still prefer to leave their email as an on-premises application

Microsoft Brings BI Tools to a Billion Screens
Or at least that’s the goal. And if anyone has a chance to achieve it in the near term, it’s Quentin Clark, the corporate vice president of the company’s Data Platform Group, and his team.

My Hadoop's Better Than Yours
The commercial vendors behind Hadoop don’t actually taunt each other in the press, but they do say things like we’re the only … we don’t do that … they’re doing this … Of course each of them has to differentiate themselves from the next and show potential customers why their branded commercial Hadoop distribution is not only fast, but also Enterprise-grade, secured and flexible.

The 3 Stages of Digital Marketing Maturity
Transform your digital marketing strategy into an exact science.
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Your Website: A Revenue Generating Machine

Content Marketing, Lead Nurturing, Customer Experience Management -- there has been no shortage of discussion lately about how “digital content platforms” (e.g. your web environments) can truly be a successful component for marketing success. But what does that mean?

With so many of the larger players such as Oracle, SalesForce.com and Adobe acquiring companies in the content, marketing and customer relationship space – it would seem that it’s these technologies that are a key part.

What defines a “digital content platform” that is built for the purpose of becoming a revenue generating machine. And, what should we expect from the technology platforms that will actually power this machine?

5 Tech Trends You Need to Know Right Now

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Security, infrastructure intelligence and data analytics will be among the hottest business technology trends of 2014, according to a research paper commissioned by UK IT services firm Advanced 365.

The paper, written by technology analyst David Smith, chief executive, Global Futures and Foresight with Advanced 365, identifies the most "transformative technologies" and recommends steps businesses need to take to stay ahead of the curve — like embracing data analytics, gaining a better understanding of infrastructure intelligence and learning to manage cloud services growth.

If Valentine's Day Isn't Enough, Here are More Things to Depress You

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Today isn't a good day for the loveless. Red hearts. Overpriced candies. Tacky displays of allegedly sexy underwear, including ones that show far more than reasonable people should think appropriate.

You don't need to turn to experts to know Valentine's Day can produce more anxiety than bliss or that watching ads depicting perfect, everlasting love can create overwhelming feelings of sadness.

But sometimes the best way to stop thinking about a bruised heart is simply to think of something that hurts worse. So with that in mind, here are some other, more professional things you can obsess about today. Whether you're a marketer or CIO, a developer or customer experience expert, these three facts have the potential to be just as mind-numbingly depressing as those lost loves. Almost.

Google Exec Maps Mobile Tools Strategy

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Google's product management director laid out plans yesterday for powerful tools to blend information about its users with the goals of marketers as customers move between fixed and mobile devices.

Speaking at the Mobile Marketing Strategies Summit in San Francisco, Seth Sternberg laid out the two key challenges facing mobile marketers and some of the ways Google is addressing them through projects still in development. In some cases, the 100 marketing pros present were invited to sign up for the trials.

Google, of course, is competing with Microsoft and many others to find new ways to engage mobile users. Officials of LinkedIn,  Facebook and other networks also spoke at the conference to outline their strategies for building engagement. As more social media users move to mobile, apps are becoming increasingly important.

Look at What These Charts Say About Global Use of Technology

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Americans aren't the only ones obsessed with cell phones and social media. In fact, slightly more adults own cellphones in China (95 percent) than in the US (91 percent), according to a new Pew Research Center report.

The report, released just yesterday, shows technology adoption is a global phenomenon — even in developing nations. It supports the findings of a Cisco report released last week, which shows global mobile data traffic grew 81 percent in 2013.

How big did it grow? Consider this: Last year’s mobile data traffic was nearly 18 times the size of the entire global Internet in 2000.

The facts are clear: There is a world of opportunity — literally — for digital marketers.

Why Cirrus Insight's Gmail-Salesforce Integration Is Hot

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More than a few pairs of eyes are on Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail. Nearly 7,300 pairs of eyes, to be precise.

We know. Our last two pieces on the 13-employee provider -- our Nov. 26 piece, Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices  and our Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail piece on Feb. 6 generated this interest.

So why’s the little two-year-old provider so hot at the moment?

Five Rules to Select the Right Online Community Platform

Choosing the right online community platform is, like most things, about due diligence. 

Due diligence, that is, before you get a potential vendor inside your company walls and while the vendor is inside.

That was part of the message during the CMSWire webinar, “How to Choose the Right Online Community Platform.” The event was hosted by Ben Martin, chief engagement officer at Online Community Results, and Dennis Shiao, director of product marketing at DNN.  

Here are five tips to help your organization ultimately find the right provider for your online community:

Mobile Marketing Tips from LinkedIn, Facebook

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Marketers may know they need to add mobile strategies, but relatively few are doing it correctly, according to mobile managers from Linked In and Facebook.

Speaking yesterday in back-to- back presentations at the Mobile Marketing Strategies Summit in San Francisco, they advised the 100-plus marketers how to track mobile users, reduce load times, build lasting relationships with visitors and add to their existing data to build more personalized experiences.

CMSWire was a media partner of the event, which focused on ways brands can use mobile marketing to further their reach and impact.

Too Many Customers, Too Few Customer Support Agents

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Stop patting yourselves on the backs for being so cutting-edge, up-to-date and in-the-know about the latest and greatest options to provide the best customer service.  

Customer satisfaction dropped globally by two percentage points in the last quarter of 2013 — apparently because too many businesses expect too much from too few people and shortchange their customers in the process.

At least that's the word from Zendesk, a provider of customer service and support ticket software. The company just released its latest Benchmark quarterly survey and the news overall isn’t good. 

Marketing Automation Report: Surprising Numbers or Not?

A report on marketing automation buyer habits produced some surprising and not-so-surprising results.

But it depends on who you ask.

Ask the creator of the report, Software Advice, and you'll hear that it’s surprising small and medium sized businesses (SMBs) represented 50 percent of the buyers interested in marketing automation.

“I was most surprised to see so many small to mid-sized companies in our sample,” Software Advice marketing analyst Derek Singleton told CMSWire. The report  tracked 896 interactions with marketing automation buyers in 2013. He continued:

Historically, large and enterprise-level companies have been the ones to aggressively adopt marketing automation systems so I would have expected the buyer sample to be more weighted toward companies with significant employee counts and annual revenues. This might be an indication that marketing automation is moving downstream. Vendors are certainly starting to create more solutions that focus on serving the needs of small to mid-sized businesses.”

One of those vendors was not surprised to see growth with SMBs in marketing automation interest.

“We are seeing tremendous interest from SMB sector,” Atri Chatterjee, chief marketing officer of Act-On Software, told CMSWire. “This is where the most innovation occurs, and they know that modern marketing techniques will transcend their business and keep them competitive against the larger enterprises.”

Internet Fake Out: The Clickbait and Ad Fraud Explosion

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Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone.

Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait metastasize.

Why Images Don't Belong in Your DAM

Why Images Don't Belong in Your DAMMost organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.

But it’s time to stop using DAM to manage images because you could be doing so much more.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (12-Feb-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Next Tuesday - Supporting Secure Collaboration
Forrester Analyst Rob Koplowitz discusses how to break down information silos and encourage open collaboration, without compromising security.

> Join Us Feb 18th

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Lithium to Buy Klout in $100 Million Deal?

A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million.

Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.

"We don't comment on rumor or speculation," Jon Dick, head of marketing for Klout, told CMSWire today in an email.

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