Digital marketers sound like they've been going to couples counseling lately.
They want emotional connections, a new survey finds. Emotional connections to digital media. And emotional connections between their marketing and their users.
Cue the sappy Richard Marx tune, please.
Millward Brown Digital, which polled 300 digital marketing decision makers at Fortune 5000 companies and US advertising agencies, found that 88 percent of digital marketers would increase ad spend for digital branding if they could make emotional connections with users.
It also found that 81 percent indicated that targeting users based on their emotions, or emotional targeting, would help address the issue of "banner blindness," when users surf past banner ads without acknowledgment.
Millward Brown Digital surveyed digital marketers 25 years and older in April.