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Digital Marketing News & Analysis

Adobe Creative Cloud Crash Locks Out Users

A software failure locked the one million users of Adobe's Creative Cloud out of "several Adobe services" for about 24 hours yesterday and Wednesday, the software giant announced. The services have been restored as yesterday, Adobe said.

"The failure happened during database maintenance activity and affected services that require users to log in with an Adobe ID," Adobe said in a statement.

Contacted today by CMSWire, an Adobe media representative said no officials were available to speak. He referred us to the Adobe blog on the issue.

IBM Marketing VP Adds Color to Big Blue [Video]

2014-16-May-colorful-socksThere was a time when most IBMers wore uniforms of pin-striped suits, white button-down shirts, rep ties and wing-tipped shoes. Now there's a lot more color — in speech and dress, thanks to the leadership of executives like Tami Cannizzaro.

Cannizzaro is a vice president of marketing in the industry solutions division at Armonk, N.Y.-based IBM. She embraces social media, thinks of herself as a brand advocate and credits her employees for being smart enough to share appropriate information about themselves and their company.

"I always hear people say 'I don't have time for social media.' What I tell members of my team is that I prefer then to be active advocates for our brand, making sure they are aware of what's happening in the industry, rather than answer their 200 emails from internal type activity."

"It's really important, especially for large brands, to use social media to be active and keep their hands on the pulse of what's happening, especially in marketing. As a marketer, the landscape is changing very, very quickly. It's important to stay fresh and really understand how to use social, because it's a very powerful tool."

Why Digital Analysis Projects Fail

Good analysis can stall out before it even begins because people do not understand its purpose. This leads to fuzzy analysis projects that take forever to accomplish, have no focus and provide nothing more than a collection of random data points. It’s really painful to witness and can sour your organization on the value digital analysis can provide in guiding your digital initiatives.

There are more than a few reasons why digital analysis projects fail. People mistaking analysis and reports as the same thing or not understanding that there should be a difference are two.

Face It: Effective Marketing is All Digital #WDS2

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If you're still dragging your feet on digital technologies, it's time to stop. As Newcastle Beer brand director Quinn Kilbury said yesterday, "Everything you do has to be about digital. In fact, 100 percent of our marketing budget goes to digital."

Kilbury was one of more than two dozen speakers who took the stage at the all day Westchester Digital Summit in metro New York City. Held at the Ritz-Carlton in White Plains, N.Y., the event brought several hundred senior marketing professionals together to brainstorm the best ways to create a strong social and digital presence.

From building your brand's online reputation to capitalizing on social media to connect with everyone from customers to competitors, marketers have more options than ever before. And while that may be intimidating, it's also a fact of life — and any company that fails to embrace it is doomed to fail, the speakers consistently warned.

Are You Playing Whac-A-Mole With Customer Experience?

Are You Playing Whack A Mole With Customer Engagement?We've all heard that the customer is in charge: They're calling the shots and managing their own destiny. The role of vendors has been relegated to a supporting and enabling one. It’s all about the customer and the only thing that matters is their perspective.

CEOs and management teams agree on these points on an intellectual level, but emotionally, the new reality is a hard one to swallow. In the good old days Sales was the key to customer’s success. Having that level of influence is hard to let go of.

Inside IBM's New CX Platform #SmarterCommerce

Marketers aren’t the only ones involved in marketing. That’s IBM’s thinking.

And that’s why Big Blue debuted this week its new IBM ExperienceOne at its SmarterCommerce Global Summit 2014 in Tampa, Fla. It replaces the Enterprise Marketing Management (EMM) Suite brand.

“This is reflective of a few important things that we recognized in business,” said Jay Henderson, strategy director for IBM Smarter Commerce, who talked to CMSWire in a phone interview from Tampa this week. “EMM was really focused around the discipline of marketing ... But the discipline of marketing is changing. It isn't just the responsibility of marketers. There’s sales and customer service, which are all engaging with customers.”

Shutter the Sales Funnel

Shutter the Sales FunnelAs form publishers find they are able to ask for less and less personal information (and get away with it), some panic, thinking they're losing the best, cheapest lead stream they know. And, without a doubt, they are. This article continues that discussion started in Free Me From Your Website Forms, but from the perspective of the marketer who now needs an alternate solution.

Professional marketers reading this will likely take one of two positions: They’ll panic at the idea of shuttering the tops of their sales funnels or they’ll see the writing on the wall and think, yep, this is exactly the way things are going.

Free Me From Your Website Forms

2014-14-May-Pawn-Shop.jpgHow much would it cost me to buy your name and email address? You probably don’t have a figure in mind but you negotiate the worth of your personal information every time you submit a website form.

Adobe Continues 'Marketing Reinvention' #AdobeSummit

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Adobe released new capabilities in predictive modeling and analytics and debuted an online community platform for its Experience Manager digital marketing suite at its Adobe Summit EMEA London today.

The new capabilities come on the heels of Adobe's update to Experience Manager, which it announced in March at the United States version of the Summit in Salt Lake City.

These 5 Companies are CX Innovators

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Last week we asked you to dust off your prediction skills, weigh some odds and take a shot at guessing the winners of the 2014 CX Innovation Awards. Now it's time to find your ballot: We know the winners.

Just yesterday, the Customer Experience Professionals Association (CXPA), a global non-profit organization created to guide and enhance customer experience management, named five winners from a list of 14 semifinalists. 

Winners were announced at the CXPA's fourth annual Insight Exchange event, which continues today in Atlanta.

Come on ... Admit it. You're eager to know who they are.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (14-May-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Boost Collaboration in Your Organization
Join us as we explore the Collaboration Pyramid model with Oscar Berg. This is an exclusive one hour webinar on June 4th.
 

> Reserve Your Seat Today

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What You Need to Know About Responsive Web Design

2014-13-May-Responsive-Design.jpgBusinesses that want to compete in the growing world of mobile commerce and content need a mobile strategy. While native apps can help provide a seamless user experience, there are products and services where an app may not be the right choice. This is where other solutions come in.

One solution is responsive web design (RWD). Ethan Marcotte coined the term in a 2010 article on A List Apart. RWD gives users a seamless web experience across different screen sizes. By using fluid grids, flexible images, CSS3 media queries (among other tools), RWD seeks to minimize the amount of scrolling, zooming and overall effort required on the part of the user in order to provide a faster, more adaptive web experience across different screen sizes and platforms.

The concept may seem intuitive, but the planning and execution require forethought.

CoreMedia Promises Seamless Customer Experiences

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The notion of seamless customer experiences across channels is more of a wish than a reality.

"There is a lack of integration" among e-commerce and content providers, said Doug Heise, global product marketing director for CoreMedia, a web content management provider. "Customers are not getting that single brand experience they want."

But Heise told CMSWire that CoreMedia AG has a solution. The company, which has headquarters in Hamburg, Germany and San Francisco, introduced LiveContext 2.0 today. Heise said it will provide e-commerce and marketing professionals the ability to transform their online stores with better experiences.

CoreMedia is calling it a next-generation digital engagement application that is integrated with IBM WebSphere Commerce.

Please Stop Tweeting #mute

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If you long for the sounds of silence, even on social media, then Twitter's new mute button may be for you. Of course, an account feature that allows users to shush a user — or a brand — creates some new marketing challenges. But back to that in a minute.

IBM Debuts New Marketing Platform #SmarterCommerce

IBM just announced a digital marketing platform that includes capabilities acquired in its Silverpop deal and rebrands an existing platform. The news came this morning at its SmarterCommerce Global Summit 2014 in Tampa, Fla.

Big Blue is calling the platform IBM ExperienceOne, a rebranding of its Enterprise Marketing Management Suite. It is available on the cloud, on-premise or by hybrid. It also combines capabilities IBM acquired through Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec and Xtify.

Robert LeBlanc, senior vice president of IBM's software and cloud solutions group, told the audience at this morning's Summit that the solution brings together capabilities in IBM"s enterprise marketing management and its websphere commerce.

LeBlanc said the solution will enable IBM marketing customers to easily "create a system of engagement that delights your customers."

He added it will be joined by the capabilities added by Silverpop in last month's acquisition of the Atlanta-based email service provider.

 

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