Digital Marketing News & Articles

SalesFUSION, a provider of marketing automation technology, has raised US$ 1 million in Series A-1 venture capital from high-tech investment firm Hallett Capital. SalesFUSION appears to be distinguishing itself in the increasingly crowded marketing automation space by offering unusually tight integration with CRM.

The hashtag is best known for its use in Twitter, right? Not if Facebook moves forward with a reported plan to incorporate hashtag groupings into its service. 

There was a time when if your enterprise had an application that offered insights into customer behaviour, the sales and marketing teams were happy. Now, workers want customer intelligence. On the back of that FirstRain has developed a new app that enables enterprises to build customer intelligence apps for any device from Salesforce’s Touch platform.

Web CMS vendor SDL is introducing the Intelligent Marketing Suite, a new integration of existing core products -- SDL Customer Analytics, Campaign Manager and Email Manager.

I recently sat on a DAM discussion panel during which I repeatedly mouthed off about the way DAM ought to be if, you know, it were entirely up to me.

Expanding on its customer engagement tools, LinkedIn introduced SlideShare Content Ads this week. The new tool is designed to let companies run marketing presentations that initially appear as a page display ad.

Marketers can no longer rely on flashy apps to attract the interest of mobile consumers, according to a new survey from Siteworx. Results of the “2013 State of Mobile Features and Functionality Report” indicate that mobile shoppers prefer websites to apps and desire ease of use and speed, among other findings.

Adobe touts its Adobe CQ platform and the various marketing solutions it supports and integrates with as a means for marketers to easily manage and deliver multichannel digital content. However, while Adobe’s promotional materials provide an interesting overview of CQ, there is nothing better than actual end user experience to illustrate how well a particular technology works.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

This week we are continuing our month long look at products and services that Facebook offers with our Facebook Feature of the Week series. Our topic for this week is Facebook for Business, a service that gives tips and advice about making marketing impact within the social network.

YouTube and Vimeo are adding features to make their services more appealing to video creators. YouTube is now offering its One Channel platform, formerly in beta, to all of its users, and Vimeo is allowing any Video Pro account holder to charge for access to videos. 

Content sharing website Pinterest is expanding what it offers marketers with a new analytics tool that gives businesses insight into how users are engaging with them through pinned and re-pinned content.

The term "Lean Portal" was first coined by Gartner in 2011. Since then it has quickly entered the vernacular of vendors everywhere but are they just talking the talk or can they really deliver -- and how can you tell the difference?

In February, we discussed the ins and outs of marketing automation. Among the variety of topics, we discussed the importance creating a workflow that allowed the appropriate department to follow up with the appropriate inquiry to ensure that all leads were nurtured accordingly. However, when it comes to the automation workflow, many of these follow ups are automated, at first. Whether the user is redirected to a Thank You page after completing a form, or they receive an email, it’s hard to know if the effectiveness of these autoresponders in cultivating leads. Optify can help here.

Although many marketers still act as if they can take their time in sending promotions to and interacting with customers, time is a luxury modern marketers no longer have. As explained by Charlene Li, Managing Partner, Altimeter Group during the recent Adobe Summit 2013, we are fully in the age of real-time marketing.