Justin Hendrix is a man of many interests — media, Americana music, space news … oh, and he plays the banjo. But the real story is that he is executive director of the NYC Media Lab, where he "helps companies discover."
The NYC Media Lab "connects technologists in digital media and technology companies with bright minds in New York City's universities" to drive innovation and talent development. A public-private partnership launched by the New York City Economic Development Corp., Columbia University and New York University, the Lab hosts events and seeds projects "to foster collaboration across a range of disciplines core to the future of media."
With an impressive roster of corporate members — HBO, Time Warner Cable, Hearst, AT&T, Verizon, News Corp. and NBCUniversal — the Lab is designed to spur innovation. More specifically, in its own words, "generate fresh thinking that creates value through research, prototyping, knowledge transfer, talent development, and human relationships."