Digital Marketing News & Articles

Tablets are taking over. The new Adobe Digital Index, presented at the Adobe Summit last week in Salt Lake City, finds that websites are already getting more traffic from tablets than from smartphones. 

I was very nervous when I made my plans for attending the south-by-south-west conference. I was scared that the conference was getting too big. Would the conference be dominated by the poseurs and wannabes? Would the startup crowd with dreams of grandeur make every presentation a feebly costumed marketing pitch? This fear was dispelled in my first session. 

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

Digital marketing company, Volacci has released Automatr, a marketing automation solution designed for WordPress and Drupal.

In all the strife around HP, the Autonomy acquisition and the fuss around trying to integrate Autonomy’s principal product IDOL into HP’s portfolio, it is often forgotten that Autonomy had other products. One of them was the augmented reality platform Aurasma, which today enters v2.0.

The center of gravity for personal computing may have moved to mobile devices, but most companies are still not able to determine if their mobile apps and content are helping them. That’s a key finding in a new report, "Mobile Sophistication and Strategy" published by Econsultancy.

Social advertising is not easy or a guaranteed success, but when done right can work extremely well both for increasing brand awareness and generating revenue. Four social advertising experts discussed different aspects of how to achieve success in a Thursday panel session at the Adobe Summit in Salt Lake City moderated by Rebecca Kaykas-Wolff, Group Product Marketing, Media Optimizer, Adobe Systems, Inc. 

“Normal people don’t think about milliseconds,” Adobe VP of Business Development and Strategy John Mellor told the audience at the opening keynote session of Day 2 of the Adobe Summit digital marketing conference in Salt Lake City this morning. “But you’re not normal.”

Badgeville is bringing its games-for-engagement platform to Adobe’s Marketing Cloud. The integration will allow marketers to design engagement programs that are based on insights obtained from Adobe’s marketing metrics combined with Badgeville’s behavioral data.

Enterprise software and service provider, SAP has announced new features for its Customer OnDemand Suite which will give sales, customer service and marketing representatives the ability to communicate with customers offline and on the road, on the channel of the customer's choice.

Social media sites are quite adept at capturing information about us, and every update and added feature is usually a way to make this task easier. Google+ is no different, and the latest updates include larger cover photos and minor profile layout changes.

Three speakers at the closing general session of yesterday’s Adobe Summit -- Bill Briggs, Global Head of Deloitte Digital, John Battelle, Founder of Federated Media, and Adam Bain, President of Revenue for Twitter -- all discussed different aspects of how digital is becoming the primary, and possibly even sole, channel for marketers to engage consumers.

The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.

Marketing is increasingly becoming an activity that is primarily conducted on a digital platform, rather than an activity that is conducted offline and then transformed to digital. At this year’s Adobe Summit 2013 in Salt Lake City, UT March 4-8, speakers and sessions highlight exactly how marketers are gaining strategic influence and improving the ROI of their activities with digital technology.

Here's our live coverage of the event.

Images from Conference:
Jack Philbin, CEO, Vibes		Adobes Sessions Full	Patrick Carney, black keys
Dan Auerbach black keys

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.