Digital Marketing News & Articles

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Tag-management software provider, Ensighten has announced a partnership with iJento, a digital multi-channel customer intelligence solutions provider. Through this partnership, the two companies will combine solutions to provide marketers with a full picture of customer interactions across channels. 

Marketing automation vendor Silverpop has added more SMS based data collection to its offerings, a move designed to help target Web, email social and mobile channels with highly personalized content.

Meltwater is upgrading its Buzz social media marketing suite with enhancements in the ability to monitor and engage in social conversations.

Influencer marketing technology provider Traackr is launching a new platform designed to deliver actionable insights based upon identifying influential people and content on social media sites.

A disconnect exists between digital marketing and IT that's fueled in part by software promising IT-free solutions. But the truth isn't that simple.

Eloqua has released a new report that looks at the "modern" marketer. Despite adopting a more social and digital approach to marketing, these individuals still have a lot to learn in order to reach their "ideal" goal.

Email marketing service provider, StreamSend, has announced a new feature for its StreamSend Share 2.0 marketing suite, where users now have the ability to schedule social media posts.

Marketing is increasingly becoming an activity that is primarily conducted on a digital platform, rather than an activity that is conducted offline and then transformed to digital. At this year’s Adobe Summit 2013 in Salt Lake City, UT March 4-8 (preconference events March 4-5), speakers and sessions will highlight exactly how marketers are gaining strategic influence and improving the ROI of their activities with digital technology.

Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM) system so that consumers can have immediate access to the marketing content and information they need to inform their purchases.

The Chief Marketing Officer Myth
Despite what many say, the CMO is not becoming the dominant enterprise software buyer -- the CIO will keep this crown.

Marketing automation platforms help marketers develop 1:1 relationships at broadcast scale. Here's a look at how 5 successful marketing automation strategies.

Intranet Governance is Key
As Intranets grow in complexity, the importance of Intranet governance is gaining popularity.

Big Data for Everyone
It's been quite a week for big data with Hadoop headlines galore. Check out news from Intel, EMC and Cloudera. These are groundbreaking approaches to once mind-numbing tasks.

Most Popular

• Oracle Acquired Eloqua: So Now What?
• SAP Announces Mobile Document Management at Mobile World Congress
• Dispelling the Chief Marketing Officer Myth
• Forrester: Business Isn't Happy with SharePoint, But IT Seems To Be
• How the Cloud is Impacting SharePoint 2013

Editor's Picks

• EMC Introduces Pivotal HD - May Be the Most Powerful, Friendly Hadoop Distribution Yet
• Customer Focused Marketing Automation: 'Automation' is the Easy Part
• Top 40 Most Influential CEOs on Social Media [Infographic]
• Discussion Point: Marketing Automation - Consistency vs. Best of Breed
• Simplifying And Improving Your Customer's Web Experience

Around the Web

• Re-Engaging Differently
• Marissa Mayer's Yahoo! Mistake (It's Not What You Think)
• Disruption guru Clay Christensen says incumbent media players are making a classic mistake
• Productivity
• Beth Comstock on when to slow down

Featured Events (all events | post your event

• Mar 08 -- SXSW Interactive Austin 2013
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Director of Cultural Capital in California at Mozilla
• Content & Community Program Manager in San Francisco at Twitter
• Data Scientist in San Francisco at Stripe
• Technology Project Manager in Las Vegas at Zappos
• Senior Director of Sales Operations in San Francisco at Mashery

If you're a marketer looking for some fresh perspectives on your field, be it in marketing automation or content marketing, you are in luck this week. Our contributors flooded us with a wealth of material for you to peruse.  

Cloud-based marketing automation software provider Marketo is attempting to reveal the “magic behind the curtain” of marketing automation in a new infographic that serves as a tutorial on the purpose, capabilities and strategic implications of marketing automation technology.

Facebook has announced it has purchased the Atlas Advertiser Suite, a marketing and advertising campaign management and measurement platform from Microsoft. Facebook says this acquisition will benefit both marketers and users, since marketers will be able to launch better advertising campaigns.

Real-time marketing looks to revolutionize the digital marketing industry by increasing engagement. What exactly is it? And can you do it wrong?Take a lesson from the Oscars -- you can.