Digital Marketing News & Articles

Tapping into mobile marketing’s potential and using it to achieve business success continues to be a highly contested topic. From botched QR code attempts and SMS disasters to ignorable mobile ads, we've seemingly tried it all. Many who fail at these relatively newer technologies still haven’t mastered the more familiar channels consumers are using to reach their brands (web, TV, social, etc). So with the advent of the “second screen,” marketers are bracing themselves to tackle yet another phenomenon.

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”

We learned late last week that Google Alerts, the once tried and true method for monitoring search terms across the web is broken. Have no fear, we've come up with 5 alternatives that you can use.

A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey.

Humans and technology are much better at adding than removing. That needs to change.

Social network Facebook has made two subtle changes to its website in updating the cover photos policy and adding a reply button to pages and profiles.

Infographics are the latest tool in the SEO’s arsenal. They’re the ideal option for creating interesting content and building links to your site -- and they’re especially useful if you’re on a bit of a budget!

Social influence measurement platform, Klout has announced a new service: Klout for Business that is designed to let large businesses better understand which people are leading the discussion on brands over social networks.

Despite new digital media technologies, many advertisers still manage digital marketing efforts through various channel specific systems, rather than looking at it all from a single interface. This can make it challenging to understand what’s working and what isn’t across channels and audiences. Meet Integrate AdHQ.

Marketers often strive to build a simple message that appears consistent wherever potential customers may find it. This quest is likely what Marketo has in mind for its Social Marketing tool that's meant to integrate messaging across multiple channels.

Recently I came across a telling statistic: according to a recent survey by PriceWaterhouseCooper seven out of ten people never use social media sites to purchase items or services, even though almost half of the respondents check those sites on a daily basis. 

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

This time around on the Facebook Feature of the Week we're looking at Facebook Graph Search, a relatively new feature designed to improve the search experience.

Social media management system HootSuite has announced a new extension for Google Chrome, HootSuite Assignments, a tool to assign Twitter and Facebook posts to appropriate team members from outside the HootSuite dashboard.

Microsoft’s Convergence conference got into full swing today in New Orleans, and with it came news of a number of releases and upgrades that are on their way for the coming year. But before the releases, the first key note speech from Business Solutions President Kirill Tatarinov, who outlined where Microsoft sees the Dynamics product going.