Digital Marketing News & Articles

Marketing automation (MA) is a hot topic right now -- it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. 

It’s been hard to ignore over the last 12 months the repeated claims that at some stage in the not too distant future, that the CMO (Chief Marketing Officer) will be the dominant buyer of software and services in the enterprise. Whether it is because many wish to believe this is the truth or due to the fact that it neatly underlines some vocal vendor’s current marketing strategy, it has now become seen as a truism. And it’s just plain wrong.

Adding to Twitter's fire hose of information will be full advertising campaigns brought to the world by three of the company's initial ad partners: Adobe, Salesforce and Shift.

Exponential growth of customer data, and the difficulties most marketers have in keeping up with that growth, are creating a situation where marketers are “data-rich and insight-poor.” Findings of a new survey from Infogroup Targeting Solutions and Yesmail Interactive indicate that during 2013, marketers plan to increase spending and hiring to help keep pace with the explosion of customer data and turn it into actionable insight.

With social media becoming an increasingly visual medium, marketers should be aware of how are using images.

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the commuter train I was instructed by the overhead loud speaker to pay close attention to the small opening in front of me. Any misstep could have caused harm or hindered my journey onward.  

Do you think social media is bullshit? You’re not alone. Author Brandon Mendelsen agrees. In his book of the same name, he dissects the ways that those within social media industry have made social media marketing something more complicated than it needs to be. Mendelson seeks to expose the truth behind many social media myths created and upheld by large agencies and so-called social media experts.

  Just as Facebook is well on the road to ad-creep on your mobile and desktop feeds, it looks like Twitter is following the slippery slope, moving on from promoted tweets to adverts served thanks to its new API. 

The time is upon us for CMSWire's second ever Google Hangout. We've assembled a great panel to discuss the potential and the challenges of integrating Web Experience Management with Marketing Automation.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

If you think about it, the best way to gauge the user-friendliness of a mobile website is to visit a couple of sites on your smartphone and take notes. Is the site highly readable within the four small walls of your phone? Are you torturing your fingers with too many clicks, pinches and taps to get to that important piece of information?

According to the a new Forrester Wave report, online testing technology is undergoing a rapid evolution where it is becoming a core competency of digital marketers, while leading online testing platform providers are starting to follow the lead of digital marketing vendors by offering functionality that support multiple channels and create consumer profiles.

It’s a dilemma that many demand generation marketers face.

It’s almost the end of February and our marketing automation editorial focus is soon coming to end. Therefore, one of our last Facebook Apps of the Week for this month is Qwaya, an advertising tool.