Retargeting and remarketing are not new concepts.
So there's nothing ground-breaking about today's announcement about Adobe Campaign's integration in the Adobe Marketing Cloud. The move allows marketers to retarget shoppers who abandon their online shopping carts.
So what's the wow factor? Speed, Adobe officials say.
The San Jose, Calif-based software giant's today released an integration between two of its six Adobe Marketing Cloud suites -- Adobe Campaign and Adobe Analytics -- that officials claim helps marketers grab shopping-cart abandoners before it's too late.
Officials say it's the first in a series of announcements Adobe will make regarding marketing cloud integrations between now and Adobe Summit in March.
"The real time nature of the technology," Kerry Reilly, director of product marketing for Adobe Campaign, told CMSWire when asked of its unique proposition. "Remarketing has been around for a while, but not in real-time like this. You can leverage this technology to capture the right-time moment, if you will."