HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Marketing News & Analysis

Forrester Analysts Focus on Adaptive Intelligence #DF14

2014-14-October-Rymer-Staten.jpg

It's no secret in the age of customer-centricity that marketers need to leverage data to enhance service levels. So how's that going?

Not that well, it seems. Two principal analysts for Forrester Research shared their insights today at Dreamforce in San Francisco.

"Every client we deal with has operational systems that just can't keep up," said John R. Rymer. "And they have to reinvest in those systems so they can actually act on the insights they get."

Big Data's Dark Side: Keep the Creep Out of Your Analytics

2014-14-October-Spider.jpgMost of what’s been written about big data and data analytics -- and there’s been a lot written --accentuates the positives and the possibilities. It highlights the ability to use insights gleaned from data to make faster, smarter business decisions. It talks about how companies can use big data to drive the development of new and improved products and services capable of improving life for customers. It examines the myriad ways data analysis can be used to improve the quality and delivery of healthcare, facilitate a better learning experience for students, and help the world proactively prepare for disasters.

None of this is untrue. Big data analytics can indeed be immensely powerful. But as the saying goes, with great power comes great responsibility. As we turn the calendar to October, a month famous for the scary, there’s no better time to talk about the dark side of big data. If not handled properly, ethically and procedurally, big data can get pretty creepy, pretty quickly.

Post-IPO HubSpot Still Playing Competitor Catch-Up

marketing automation, HubSpot Gains in IPO, Still Needs to Play Competitor Catch-Up

If competitor stories are valid precedent, HubSpot's IPO last week was a good move.

But it certainly won't be an easy road for the Cambridge, Mass.-based marketing automation provider that made its NYSE debut last week. Not with future investment in marketing automation from competitors and not with recent advancements like Oracle's integration with BlueKai, according to a marketing automation analyst. 

"IPOs worked for Marketo, Eloqua and Responsys, so the precedent is good," said Gerry Brown, senior analyst for customer engagement and marketing technology for Ovum Research. "Competition for HubSpot will become intense as other vendors, such as Sitecore, offer marketing automation as an add-on. HubSpot needs to make sure they don’t get distracted from execution by the razzamatazz of the IPO."

Computing Moves from Personal to Intimate #DF14

2014-13-october-disruptive.jpg

It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.

The technology shifts were outlined at the start of the four-day conference by a panel of senior Salesforce executives. 

The message was reinforced a short while later when other managers outlined how the company's new Community Cloud will make it possible for non-technical business managers to build branded communities in a half-hour. 

Connecting Software Vendors and #TheWalkingDead Zombies

2014-13-October-Walking Dead.jpg

I don't see much difference between a zombie apocalypse and the events going on in the software vendor space. 

Zombies seem to be everywhere. No more so, of course, than in the AMC television series "Walking Dead." Season five premiered last night. 

Vendors are everywhere, too. Just look at Dreamforce this week. We'll be there (check us out @cmswire on the #DF14 hashtag). 

The Walking Dead characters need their zombies to survive at times. The viability of the show itself certainly depends on them.

Just like we need software vendors to survive in a business sense.

Without zombies, the Walking Dead's just "Survivor" with clothes — and that's no fun. Without software vendors, there's just, well, businesses doing their own business. That doesn't sound fun, either. 

Wait Before You Invest in Hubspot

Yes, it's fun to see a technology startup make it to an Initial Public Offering (IPO). The Hubspot team deserves credit for making it to last week's IPO, with its stock now trading under the symbol HUBS on the NYSE. 

But for investors, it's a totally different story. It's time to take a wait and see approach.

Discussion Point: Who'll Win the Digital Marketing Arms Race?

Thumbnail image for discussion-point-1.jpg

Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.

"Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."

His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore's comprehensive approach puts it among the marketing cloud superpowers -- like Oracle and Adobe -- that will thrive while smaller players fade away.

Chasing the Elusive Single View of Your Consumer

2014-10-October-Chasing-Pigeons.jpg

Multinational organizations often confront ambitious proposals for global CRM rollouts that promise to power their marketing ecosystems. These proposals are typically rebuffed by difficult questions around ROI or are prematurely terminated owing to reactive corrections of marketing strategies.

Others, that manage to clear the budget approval and allocation viability gates falter in selling their global vision to their local counterparts. The few who hit the finishing line often struggle to assimilate the massive amounts of consumer data and its implications. These organizations cave in under a self-fulfilling prophecy of “big data cannot be tamed.”

The few who excel in justifying their investments have probably paid close attention to the following consideration in their CRM strategies: Is a “Single Consumer View” your holy grail?

5 Ways Analytics Enables Smarter Action

2014-10-October-Action.jpgAnalytics has become the backbone of digital marketing success, and when used correctly, is a fundamental tool for smarter, data-driven marketing. Using analytics effectively means marketers are in a better position to recognize trends, uncover insights and take action such as personalizing content and remarketing in real time.

But the value of data to the business diminishes if it doesn’t enable timely action. That’s the reality that digital marketers face. They’re under increasing pressure to manage the deluge of data, extract real value and take action quickly.

News Bites: Platforms for Brands, Surveys for Sales, Software for Staff

The latest in customizing, strategizing, chatting and digitizing from Paris on the Yarra, The Eureka State and Jamlando.

Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments

2014-09-October-Apple-Buying.jpgWith Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.

And its ability to market new services and create demand by seducing consumer’s appetite for making things in life easier is a lesson for all marketers. That’s true innovation.

The Best Response to 'What's Our Social Media ROI?' #eMetrics

2014-9-october-return-on-investment.jpg

Ever get the question? "What's our ROI on social media?"

Now the forehead sweats come. You don't have any dollar sign attached to an answer, so you're screwed.

Maybe not, according to Jeffrey Doak, vice president of social measurement for Team Detroit, a 1,500-staffed agency whose major client is the Ford Motor Co.

Throw a question back at that vicious board member.

"If stakeholder is asking that question of social return-on-investment, I would ask them back, 'What's our social media strategy?'" Doak told CMSWire after his presentation at the eMetrics Conference Wednesday at the Seaport World Trade Center in Boston. "What is it that you're trying to accomplish in social media -- and then I'll tell you what we're getting out of it."

SMBs Going Global with Mobile

2014-9-october-global-currency.jpg

Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.

BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media, performance-based commerce and customer retention business solutions.

Today, TapSense, an independent mobile advertising exchange released its annual eBook: "A Complete Guide to Mobile Marketing 2015" which provides insights, forecasts and advice on what the mobile landscape will look like in 2015. The report covers mobile advertising industry predictions for 2015 in relation to The Internet of Things, mobile payments, real-time bidding, mobile video advertising and businesses using mobile to think globally. 

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How Structured Collaboration Delivers Better Business Outcomes

Join CMSWire and ThinkTank on October 21st for a one-hour webinar on new enterprise collaboration strategies.
 

> Register Now

sponsored item

 

3 Rules of Respectful Data-Driven Marketing

2014-8-october-privacy

Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists.

Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” Sun Microsystems former CEO Scott McNealy even went as far as saying, "You have zero privacy anyway. Get over it."

Displaying 16-30 of 2466 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >