HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Marketing News & Analysis

Week in Review: Get Better at SharePoint + ECM, WCM Partnership

EMC, Meet Hippo
WCM and ECM providers form a partnership.

Back to Basics for Web CMS
It's time to cut through the chaos.

Community Management Analyzed
Managers still suffering from lack of money.

Collaboration Trends
The pulse of today's collaboration tools.

Big Data for All
Geeks and non-geeks: Microsoft wants you. 

Increase SharePoint Productivity
Simple steps to raise SharePoint productivity.

Selling the Story: The Content and Commerce Combination 
A look at trends sweeping over the commerce landscape

Download E-Book

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

8 Tech Trends You Need To Know

Digital. Analytics. The cloud. The renaissance of core systems. The changing role of IT within the enterprise.

What do they have in common? They're the five macro forces that continue to drive enormous transformation, according to Deloitte’s recently released sixth Technology Trends report.This year's annual report digs into eight current technology trends, ranging from the impact connectivity and analytics are having on digital marketing to the evolving role of the CIO.

Within the next two years, "each of these trends could potentially disrupt the way businesses engage their customers, how work gets done, and how markets and industries evolve," according to Deloitte's CTO Bill Briggs and Craig Hodgetts, US National Managing Director, Technology.

B2B Marketers: It's Time to Adapt, Be Brave, Embrace New Ideas

2015-19-February-change.jpg

Stephen Liguori wears multiple hats. He's the CEO and founder of his own consulting firm, an adjunct professor at Columbia Business School and former executive director of Global Innovation and New Models at General Electric.

He's also the global chairman of the 90-year-old Business Marketing Association, which made news late last year when it became a division of the Association of National Advertisers. The Business Marketing Association has 2,500 members in B2B marketing. The Association of National Advertisers, which has more than 630 member companies, represents business-to-consumer marketers.

CMSWire caught up with Liguori this week to get his take on the state of marketing — the good, the bad and the chaotic.

Paul Sagan: The Trick Is to Understand What Customers Want

Thumbnail image for Connecting with Bill Sobel

The fact that Paul Sagan is a very smart guy shouldn't surprise anyone. It runs in the family: He's a second cousin of the late Carl Sagan — the astronomer, cosmologist, astrophysicist and astrobiologist. 

A pioneer of the broadband and digital media industries, Paul Sagan is a three-time Emmy Award winning newsman who helped build Akamai Technologies into an S&P 500-listed tech giant. 

He joined Akamai in October 1998 as employee No. 15 and Chief Operating Officer, became President the following year, and joined the Akamai board of directors and became CEO in 2005. He held that post until he became Executive Vice Chairman and was succeeded as CEO in 2013 by Tom Leighton, the company’s Co-Founder and Chief Scientist.

Today, in addition to his role as Vice Chair of the Akamai board, he's Executive in Residence (XIR) at General Catalyst Partners, a Cambridge, Mass.-based venture capital firm that makes early stage and growth equity investments in rapidly growing companies.

Wayin Launches New Social Search and Analytics Platform

Wayin, a company that makes tools to analyze and integrate social content, today released a social media analytics and display platform designed to make it easier for digital marketers to find, understand and display social content.

The company maintains the product can help marketers organize content to better engage with their target audiences — whether those targets are by age, profession or geography.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Personalize Digital Experiences

Join CMSWire and HP on Feb 24th for a one-hour webinar to explore the trends and best practices of personalization in digital customer experiences.

> Register Now

sponsored item

 

Tealium Closes on $30.7M in New Financing

Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery Ventures, Tenaya Capital and Presidio Ventures.

As part of the financing, Justin LaFayette, managing partner and co-founder of Georgian Partners, will be joining Tealium’s board of directors.

Tealium reported a banner 2014, with organic sales growth of 138 percent year over year and the addition of more than 200 organizations to its customer base.

Make Your Brand Stand Out in a Crowded, Multichannel World

2015-13-February-TimeSq.jpg

For a long time, the big brands had it relatively easy. Advertise, buy shelf space, sell stuff. Then came the Internet.

With the rapid growth of global e-commerce, some of the biggest brands have found themselves challenged. Myriad new competitors offer good value at a lower price. Consumers have the option of switching brands with a click. Travelers can find the lowest airfare with a quick search.

Landor Associates has helps companies re-postition themselves in this new age, including household names like Levi Strauss, Rolex, Hanesbrands, Macy's, P&G and Old Spice.

Week in Review: Digital Marketers Revisit Print + Big Data's Wicked Smart

Oracle-Responsys: One Year Later
Digital marketing integration looms.

Still Love for Print?
Should digital marketers rethink print?

Risk Takers, Problem Solvers
Recognize the visionaries in your midst.

Let's Go Calendaring
Microsoft buy will help "reinvent productivity."

Big Data Gets Smarter
Small versions of the big stories in the space. 

IBM's Revamped Partner Program
Big Blue shuffles the deck with new approach.

5 Tips for Faster Website Launches 
Because the Whole Process is Too Darn Slow

Download Guide

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Fed Cybersecurity Summit: Assessing Risks, Looking for Solutions

Here’s something to think about the next time your team crafts an email marketing message. "About two thirds of cyber attacks start with an email," said Patrick Peterson, founder and CEO of San Mateo, Calif.-based Agari, a security solutions provider.  

Email is the foundation of digital, added Agari CMO Kevin Cochrane. "And the more we go digital, the more we put ourselves at risk. I think people are just realizing. It's a problem that needs fixing — now," Cochrane said.

In a conversation with CMSWire today from the first ever White House Summit on Cybersecurity and Consumer Protection on the Stanford University campus, Peterson and Cochrane said it was time to acknowledge the potential risks of the Digital Age.

While Peterson cautioned that there was no reason to panic about the growing threats of cybercrime, he stressed that it was time to face facts, accept reality and "be mindful" about potential dangers.

"In a digital, connected world full of stronger and stronger adversaries, the risks are extreme," he said. One of the biggest risks, he added, is a collective loss of trust in the digital economy.

News Bites: Slack, e-Spirit, Website Governance, More

The latest in growing, implementing, semantics, retooling and superstitions from the Golden City, the City of Notions, The Bull City and the Land of Hope and Glory, the Monumental State and friggatriskaidekaphobia … the state of fear.

Relationship Expert Andrea Syrtash on Love, Sex & Personal Branding

Thumbnail image for Connecting with Bill Sobel

The hearts … the flowers … the throngs of perplexed men at the corner pharmacy, agonizing over a Whitman's sampler or a Hershey's Giant Kiss. It can mean only one thing: that most beloved and most dreaded of all Hallmark holidays, Valentine's Day, is near. 

So who better to turn to for real life advice on love, sex, romance — and marketing and social media strategies — than Andrea Syrtash, a dating and relationship writer, online broadcaster and author.

She is the author of He's Just Not Your Type (And That's a Good Thing) and Cheat On Your Husband (With Your Husband), co-author of It's Okay to Sleep with Him on the First Date: And Every Other Rule of Dating Debunked and editor of two more.

She has shared her advice in more than a dozen relationship books, on numerous popular websites and on hundreds of media outlets including The View, The Today Show, CBS This Morning, The Wendy Williams Show, On-Air With Ryan Seacrest, VH1 and CNN. She's also hosted multiple on-air shows and represented several popular brands, including Skype, Movado and MSN Living.

Let's just say she's an expert on love, romance … and personal branding.

Complete the Digital Marketing Puzzle, One Integration Step at a Time

2015-12-February-Crossword.jpgBeing a marketer today can be a challenging task, particularly because today’s savvy customers have already completed about 80 percent of their purchase research by the time they even contact you. This shortened sales cycle means that if your data isn’t organized across systems to make your customers’ history and preferences easily accessible, lost sales opportunities and lower customer satisfaction will inevitably result.

The Hyperconnected Future of Web Content Management

2015-12-February-Connected.jpg

By the end of the decade, there will be 33 billion devices connected to the Internet, or roughly four connected devices for every living person. And a significant portion of devices -- roughly 50 percent -- will come from emerging categories that are now beginning to make up the Internet of Things (IoT). Smart homes, smartphones, smart TVs and wearable devices will soon outnumber more familiar connected devices like PCs.

Discussion Point: Should Digital Marketers Rethink Print?

Thumbnail image for Thumbnail image for Discussion-Point-640x480.jpg

In the midst of the current digital marketing age continues a debate that seems as old as Gutenberg’s press: Is print dead?

While those who agree with this statement cite the benefits of digital, such as lower distribution costs, longer reach and convenience, among others, the pro-print camp seems to be getting more support these days.

According to CMI’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America, 37 percent of B2B marketers still use print magazines to distribute content, and 52 percent used print or another offline method for paid advertising.

Print has also made marketing prediction listings, including Altura Solution’s What’s in Store for B2B Digital Marketing in 2015?

“Print, especially trade publications, will regain their importance because they have a targeted audience: your end-customers,” reads the article.

And — get ready for it — J.C. Penney has brought back its “Big Book” catalog.

To get the real scoop on the death of print, or find out if it really ever died in the first place, we consulted the experts.

Displaying 16-30 of 2745 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >