Digital Marketing News & Articles

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the commuter train I was instructed by the overhead loud speaker to pay close attention to the small opening in front of me. Any misstep could have caused harm or hindered my journey onward.  

Do you think social media is bullshit? You’re not alone. Author Brandon Mendelsen agrees. In his book of the same name, he dissects the ways that those within social media industry have made social media marketing something more complicated than it needs to be. Mendelson seeks to expose the truth behind many social media myths created and upheld by large agencies and so-called social media experts.

  Just as Facebook is well on the road to ad-creep on your mobile and desktop feeds, it looks like Twitter is following the slippery slope, moving on from promoted tweets to adverts served thanks to its new API. 

The time is upon us for CMSWire's second ever Google Hangout. We've assembled a great panel to discuss the potential and the challenges of integrating Web Experience Management with Marketing Automation.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

If you think about it, the best way to gauge the user-friendliness of a mobile website is to visit a couple of sites on your smartphone and take notes. Is the site highly readable within the four small walls of your phone? Are you torturing your fingers with too many clicks, pinches and taps to get to that important piece of information?

According to the a new Forrester Wave report, online testing technology is undergoing a rapid evolution where it is becoming a core competency of digital marketers, while leading online testing platform providers are starting to follow the lead of digital marketing vendors by offering functionality that support multiple channels and create consumer profiles.

It’s a dilemma that many demand generation marketers face.

It’s almost the end of February and our marketing automation editorial focus is soon coming to end. Therefore, one of our last Facebook Apps of the Week for this month is Qwaya, an advertising tool.

Software and solutions provider, Adobe has announced its Facebook Exchange (FBX) offering used with Adobe Media Optimizer is now available for public use following a successful trial period.

According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z.

A recent Lithium survey has found social media is helping to drive improved customer experiences in telecoms, but there is lots of room to grow in developing markets and on the social support front.

In this age of social marketing, why not use your employees to help sell the company’s products? A new whitepaper from Dachis Group gives ten steps on how best to do that.

Despite the fact that converting existing customers is less expensive than attracting new ones, many online marketing budgets are still disproportionately allocated to traffic-driving strategies.