HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Marketing News & Analysis

Digital Marketing Files: Crowded Technology Landscape? Bring It On!

customer experience, Digital Marketing Files: Crowded Technology Landscape? Bring It On!The marketing software vendor landscape is nine times the size it was a little more than two years ago. 

The flooded market was represented in Scott Brinker's latest Marketing Technology Landscape, which determined there were 947 marketing software vendors out there split into 43 categories around six major classes. 

And we trust the landscape's even bigger than that. Brinker himself admitted as much in an interview today with CMSWire.

2014 Must-Do: Blog, Blog and Blog Some More

customer experience, 2014 Must-Do: Blog Now, Increase Customer Engagement Later

Not blogging? Not good, said Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor.

"It is now beyond mandatory," Clark told CMSWire. 

Executives too busy? No excuse. Clark said organizations can link up with a reliable transcription service that allows executives to "blog" via voice memo, which is much easier for most of them.

"Even if you're recording video or podcasts, having a text transcription makes it accessible to far more readers," Clark said.

Today, we deliver the fourth piece in our "2014 Must-Do" series -- why you need to blog now. Yesterday, we talked about shutting up and listening in B2B marketing, and last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

Customers Are Behind the Wheel on the Buying Journey

Consumers Are Behind the Wheel - and Why Not? It's Their JourneyMad Men’s Don Draper reminds us just how much the advertising world once ran on hubris (“What you call love was invented by me to sell nylons”). And how assured advertising executives were of their ability to control the message (“If you don’t like what’s being said, change the conversation”).

While the hit show surely exaggerates 1960s ad man behavior, there’s no doubt that overall, Don Draper is spot on.

Despite Faster Tools, Real Time Marketing Remains Elusive

real time.jpg

Rapid improvements in big data analytics have moved marketers closer to making personalized offers in real time, but analyzing fresh data fast enough to close a sale or retain a customer remains an elusive goal for most companies.

Tapping the power of real time personalization has been a key goal for marketers since the dawn of the dot-com era two decades ago, and many companies have mastered the art of tailoring web content to satisfy discerning visitors. However, real time analytics still hasn’t produced the type of actionable intelligence that can help an employee personalize a promotion during a conversation at a customer contact center or on a retail store sales floor.

Twitter Adds Another Ad Tool: Conversion Tracking

track ads.jpg

Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This  conversion tracking is the latest in its stream of new tools for advertisers. 

How does it work?

What the Responsys Acquisition Means for Oracle, Digital Marketing

acquisition.jpg

What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire.

The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.

“Marketing will be an extremely rich area of merger and acquisition activity for the foreseeable future,” said Robert Brosnan, principal analyst at Forrester.

6 Mobile Lessons Learned in 2013 to Boost 2014 Strategies

6 Mobile Lessons Learned in 2013 to Boost 2014 StrategiesMobile strategy and commerce is entering a new era of growth, spurred on by increased consumer usage of mobile devices for searching, shopping, promotions, marketing and buying both on-device and in-store. Campaigns are becoming more interactive, mobile traffic and search is gaining on web, and social media usage has shifted to a mobile-first activity.

Top 5 Marketing Tech Predictions for 2014

Top 5 Marketing Tech Predictions for 2014Technology adoption has become a competitive differentiator for CMOs who strive to out-innovate their competitors. There is so much opportunity for brands to strengthen consumer engagement through their digital channels. So, with 2014 upon us, it’s time to look at how websites and digital experiences will change in the year to come. What is the future of the branded website? How will technology change customers’ online shopping experience?

2014 Must-Do: B2B Marketers Should Shut Up and Listen

customer experience, 2014 Must-Do: Shut Up and Listen in B2B Marketing

Shhh. Your B2B marketers are talking. 

"These days there are so many ways to listen to our market and understand what people really want, but B2B marketers are still caught up in a one-way conversation," said Paul Gillin of Paul Gillin Communications.

Today, we deliver the third piece in our "2014 Must-Do" series — why you need to listen better in B2B marketing. Last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?There’s a lot of money being made these days by people professing to be experts in big data and the interconnected concept of the Internet of Things. Business leaders who have been converted into disciples of data and analysis eagerly imagine the possibilities of a thoroughly interconnected world in which individual customers’ behaviors can be determined and even predicted by data delivered direct from their devices -- ranging from their computers to their home appliances.

IDC: 10 Predictions on the Changing Role of the Chief Marketing Officer

crystal ball.jpg

In this digital age, marketing responsibilities have expanded to include multichannels, big data, content management, customer experience and more. Does the C-suite title of Chief Marketing Officer (CMO) cover this — or has the role evolved into a Chief “Something-or-Other”?

International Data Corporation (IDC) has developed ten 2014 predictions about the CMO’s changing role. CMSWire.com spoke to with Kathleen Schaub, IDC’s vice president of the CMO Advisory Service, to get a better sense of the issues.

This Week: It's Back to Basics for Web CMS + How Intranets are Not Dead

Digital Marketer's Worthiness
From what we can tell, the biggest challenge in 2013 for digital marketers was showing their worth. In fact, it's what keeps them up at night — demonstrating ROI to executives.  

Internet of Things & Customer Service
One area shows potential for making the Internet of Things work for the customer: customer service and support

Intranet Dead? Not a Chance
Hard to define. Underappreciated. Suffers from an identity crisis. Often regarded as a source of frustration. But the death of the intranet has been greatly exaggerated, according to our 2013 look-back.

Cats, Racism and Social Media Policies
Sure, there are offensive comments about President Obama's dead grandmother to insensitive quips about AIDS in Africa, but there's a bigger problem in social media.

Three Phases of SharePoint in 2013
For writer David Roe's money, SharePoint in 2013 was characterized by SharePoint and Yammer, SharePoint and Office 365 and Mobile SharePoint.  

Back to Basics With Web CMS
Good way to start 2014 in your Web CMS selection and implementation? Try making things easy on yourself.

Improve Customer Engagement & Retention
Develop a multi-channel strategy to reach customers on their preferred channels.
> Learn How

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

 

CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami

2014: The year of digital? That wouldn't be accurate since we are well into the era of digital.

But it's here -- and today we share insight from one of digital's biggest fans, David Mathison, the curator for the Chief Digital Officer Summit. As we embark on the next 365, we asked Mathison to explain the role of a chief digital officer (CDO) and some focus areas for 2014.

2014 Must-Do: Become Agile in B2B Marketing

customer experience, 2014 Must-Do: Become Agile in B2B Marketing

What do you need in B2B marketing this year? OK, we know. Sales. Leads. Conversions. ROI. Pats on the back from those occupying the C-suite.

But to eat those slices of cake, you need to be agile first, said Carla Johnson, principal at Type A Communications, a Parker, Colo.-based firm that provides marketing strategies.

"Why, how and what marketers need to perform in our roles has never changed so much or at such a significant rate as it is now," Johnson told CMSWire.

In this, the second part of our "2014 Must-Do" series, we look at B2B marketing. Yesterday, we discussed getting back to basics in Web CMS.

Bring the Internet of Things to Customer Service and Support

Bring the Internet of Things to Service and SupportThe Internet of Things promises to make everything that everyone owns Internet enabled. But many of the reasons for doing so -- such as collecting data on customers or marketing to customers when they are doing most anything -- are kind of creepy. Who wants every interaction with everyday items tracked by faceless companies? That’s what scientists do with the animals they study.

But one area shows potential for making the Internet of Things work for the customer: service and support

Displaying 286-300 of 2016 results

< Previous 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Next >