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Digital Marketing News & Analysis

A Look Back: Digital Marketing Trends from 2013

digital marketing in my hands

As we wrap up 2013, let's look back to see what made digital marketing news in the past 365 days or so.

From what we can tell, the biggest challenge that still remains is for digital marketers to show their worth. In fact, it's what keeps them up at night -- providing ROI to executives. 

Digital marketers and CMOs want a seat at the table where big business decisions are made. But executives want them to earn it. And with barriers like these, it's not easy. 

CMSWire Top Contributors 2013 - Christine Crandell

ccrandell.jpgB2B marketers have found a champion in Christine Crandell. She understands the pressures, the challenges and the conflicts that marketers face daily and is here to broker a truce between marketing and sales and to align the two in a united front to create business value and a great customer experience.

A Look Back: DAM Trends from 2013

Many questions

DAM, it’s that time of year again – to look backward at the soon-to-be-ancient-history of the past year in digital asset management (DAM).

It's a broad topic. DAM refers to the rules and processes an organization puts in place to manage, retrieve and distribute their digital media, such as photos, videos, PDFs, presentations and documents. It's more than an asset repository, though. DAM provides support for key workflows such as approval loops and virtual collaboration that add value to their media assets.

So let's take a look at some key trends.

This Week: How Insightera Changes Marketo's Game Plan + Yammer is Microsoft's Secret Weapon

2013 Customer Experience Trends
2013 was the year customer experience management (CXM) matured and expanded, exploding from websites to mobile devices, brick-and-mortar stores, customer contact centers and more. 

What Insightera Does for Marketo
The acquisition of the month was Marketo's $19.5 million grab of Insightera, a move at least one industry insider says moves Marketo to the top of the marketing automation space.

Microsoft's Secret Social Weapon: Yammer
With the might of Microsoft and the Enterprise Agreement behind it, it’s easy to see a future where the Yammer-driven extranet is almost as well-known as Batman himself.

Look Out! Here Come Social Network Threats
Enterprise Social Network community managers, you thought you had it so good

Big Plans for Big Data
CIOs are no longer talking about big data in terms of “it’s something we’ve got to do.” Instead they’re making plans, putting big data projects into their budgets and writing checks

Enterprise Privacy in 2014
Enterprise organizations should focus their privacy efforts on what data they actually need to protect. What defines your “crown jewels”?

Aberdeen Report: Improve Customer Engagement and Retention
Empower your team to deliver a more effective and consistent customer experience across all channels.
> Download the Report

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Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua

image-oracleresponsysbuy-2013.jpgExactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.

 

A Look Back: Mobile Enterprise Trends from 2013

Mobile enterpriseMobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task. 

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction. 

5 New Year's Resolutions for Digital Marketers

5 New Year Resolutions for Digital MarketersWe've all made new year resolutions and we've all broken them, but rather than idly imagining you can run an ultra-marathon by the end of the year without leaving the sofa, why not focus on some achievable, work-related goals? Here are five new year resolutions all digital marketers should bear in mind as 2013 draws to a close.

Forrester: 5 Things About Marketo's Insightera Acquisition

Marketo's acquisition of Insightera has created a bit of buzz in the past week. CMSWire has already shared why Marketo leadership thinks the Insightera buy is a good deal and what industry insiders think the acquisition means for the marketToday, we talk with Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research, for her take on the implications of the buy.

A Look Back: 5 Customer Experience Trends from 2013

A Look Back: 5 Customer Experience Trends from 2013Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.

Nobody puts consumers in the corner anymore — or anywhere else, for that matter — at least if they have long-term plans to stay in business. 2013 was the year customer experience management (CXM) matured and expanded, exploding from websites to mobile devices, brick-and-mortar stores, customer contact centers and more.

In retrospect, 2013 may go down as the year marketers shifted their focus from broad, amorphous groups of customers to targeted, personalized, omnichannel, shared experiences for each one. It was, in many ways, a seismic shift in attitude, powered by five key customer experience trends.

B2B Marketing Insiders: Marketo-Insightera Acquisition Industry's 'Next Frontier'

Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.

“As marketers, we spend a lot of money — I’m looking at you Adwords — and time — yes, a keyword optimized blog a day takes time — driving people to our websites,” said Wirth, whose company offers real time web personalization. “We are inventing new ways to drive traffic to our sites, but our sites have stayed static.”

2014 Wish List ... from Bilal Jaffery

2014 Wish List ... from Bilal JafferyI look forward to 2014 when Marketing becomes more about earning interest versus broadcasting. The human need to tell a great story and build a connection continues to be the catalyst for this change. -- Bilal Jaffery, director of digital, Extreme Networks

Title image by Amodiovalerio Verde (Flickr).

Balancing the Marketing, Digital Experience Scales

Balancing the Marketing, Digital Experience ScalesIn the rapidly changing marketing landscape -- where technology-enabled digital channels arise seemingly overnight -- marketers are struggling to keep up in the digital experience catch up game. Each year, we diligently examine trends that will allow us to continuously improve in order to get ahead in the New Year. As we close out 2013, the situation report suggests that a discontinuous rather than incremental approach to improvement may be the only maneuver to balance the scales.

What the Insightera Acquisition Brings to Marketo

What the Insightera Acquisition Brings MarketoMarketo's vision has consistently been about multichannel relationship marketing. And last week’s acquisition of Insightera will advance that, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. 

Miller talked to CMSWire this week after the $19.5 million acquisition of the Israel-based real time personalization web and mobile platform. Combining Marketo’s behavioral data, targeting and multichannel engagement engine with Insightera’s capabilities is what the "marketing platform of the future looks like,” Miller said.

 

2014: The Year of Connected Customer Data

2014: The Year of Connected Customer Data2013 could be viewed as the year of the multichannel arms race.

It was incredible to watch the competition between some of the biggest names in technology to buy or assemble a complete multichannel marketing solution in one place. Mega-vendors worked to stitch together the uber-marketing suite, bringing channels together through countless acquisitions of lightly integrated technologies to fill in the gaps of their platform stacks.

These suppliers now possess a pile of munitions of multichannel destruction. 

Customer Experience: The Year That Was, The Year That Will Be

iStock_000021779385Medium.jpgWelcome to December and the onslaught of New Year's predictions. I'm going to add my two cents to the fray, identifying five trends in the customer experience realm with roots in 2013 that I predict will grow next year.

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