Digital Marketing News & Articles

Social software and digital marketing company Brand Networks has released Social Marketing Stack, an integrated, enterprise-based technology platform that’s designed to help brands and companies manage social marketing campaigns.

Companies so often have a roster of contact emails hidden in their database, and startup datafu.se is offering to tap into those emails by linking them to their owners' social media profiles.

In the first part of an examination of Gartner’s Magic Quadrant for Multi-channel Campaign Management (MCCM) for 2013, we saw that the market is characterized by a re-architecting of platforms by established vendors and the addition of new functionality by the newer ones. However, even with the new functionalities and cloud offerings, the new entrants still didn't impact on the Leaders Quadrant consisting of IBM, Oracle (Seibel), SAS and Teradata.

Image courtesy of Flickr user MIKI Yoshihito via Creative Commons license.

Nearly 60% of American adults own smartphones, a Pew Research report has found, a number that has gone up by about two thirds in only two years.

In advertising it’s all about presentation and Google Adwords wants to improve how well this resonates through a new tool that allows companies to attach images to search-engine based advertisements.

Big Data is a hot topic in B2B marketing circles. Unfortunately, most of the discussion around it and its potential centers on the problem of extracting real, valuable intelligence from all the clutter.

The Multichannel Campaign Management (MCCM) market is re-inventing itself once again. According to Gartner’s recently published Magic Quadrant for MCCM, it is led by IBM, SAS, Teradata and Oracle (Seibel) and is marked by a re-architecting of solutions by established vendors, and the addition of new functionality by newer entrants.

Having passed through two eras -- “content is king” and social/analytics -- digital experience is now entering its “ubiquitous” stage. That’s the viewpoint of Larry Bowden, Vice President of Web Experience Software at IBM, who spoke recently with CMSWire about the evolution of computer-mediated experience.

Improving purchasing statistics and generating leads is a goal of any marketer when they launch a new campaign, but not everyone can do this well. Twitter wants to improve this field for marketers who use the site with a new Lead Generation Twitter Card.

Now that everyone has had a day to sleep on the Salesforce ExactTarget deal, we've put together some of the most salient bits of reaction we could get our mitts on.

Recently, we reported that approximately $83 billion is lost in marketing each year due to a poor customer experience. Additionally, it costs about five times as much to attract a new customer as it does to keep an existing one. But what if you had a reliable way of predicting which of your customers was likely to continue on as a customer and those that weren’t? Today Scout Analytics announces a closed-loop Renewal Performance Management Solution.

Revenue from online or digital advertising continues to improve according to a new report from IAB that states it has set a record high for the first quarter of 2013.

GX Software has launched its GX WebManager 10 system, codenamed XperienCentral, in North America and Europe, and it's the company's first foray into personalization and addressing business needs around tailored customer experiences.

If your Digital Analytics Dream Team provides lots of dashboards to the organization does this mean that you are providing a high quality analytics product? Perhaps, but not necessarily. This is like saying that a Super Size meal is better than a 4 oz filet mignon. Quantity doesn't mean quality.

Webtrends has updated its Optimize online testing system to include data from its Streams real time analytics package, the company announced at the Internet Retailers Conference in Chicago this week.