HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Marketing News & Analysis

5 Ways Analytics Enables Smarter Action

2014-10-October-Action.jpgAnalytics has become the backbone of digital marketing success, and when used correctly, is a fundamental tool for smarter, data-driven marketing. Using analytics effectively means marketers are in a better position to recognize trends, uncover insights and take action such as personalizing content and remarketing in real time.

But the value of data to the business diminishes if it doesn’t enable timely action. That’s the reality that digital marketers face. They’re under increasing pressure to manage the deluge of data, extract real value and take action quickly.

News Bites: Platforms for Brands, Surveys for Sales, Software for Staff

The latest in customizing, strategizing, chatting and digitizing from Paris on the Yarra, The Eureka State and Jamlando.

Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments

2014-09-October-Apple-Buying.jpgWith Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.

And its ability to market new services and create demand by seducing consumer’s appetite for making things in life easier is a lesson for all marketers. That’s true innovation.

The Best Response to 'What's Our Social Media ROI?' #eMetrics

2014-9-october-return-on-investment.jpg

Ever get the question? "What's our ROI on social media?"

Now the forehead sweats come. You don't have any dollar sign attached to an answer, so you're screwed.

Maybe not, according to Jeffrey Doak, vice president of social measurement for Team Detroit, a 1,500-staffed agency whose major client is the Ford Motor Co.

Throw a question back at that vicious board member.

"If stakeholder is asking that question of social return-on-investment, I would ask them back, 'What's our social media strategy?'" Doak told CMSWire after his presentation at the eMetrics Conference Wednesday at the Seaport World Trade Center in Boston. "What is it that you're trying to accomplish in social media -- and then I'll tell you what we're getting out of it."

SMBs Going Global with Mobile

2014-9-october-global-currency.jpg

Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.

BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media, performance-based commerce and customer retention business solutions.

Today, TapSense, an independent mobile advertising exchange released its annual eBook: "A Complete Guide to Mobile Marketing 2015" which provides insights, forecasts and advice on what the mobile landscape will look like in 2015. The report covers mobile advertising industry predictions for 2015 in relation to The Internet of Things, mobile payments, real-time bidding, mobile video advertising and businesses using mobile to think globally. 

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How Structured Collaboration Delivers Better Business Outcomes

Join CMSWire and ThinkTank on October 21st for a one-hour webinar on new enterprise collaboration strategies.
 

> Register Now

sponsored item

 

3 Rules of Respectful Data-Driven Marketing

2014-8-october-privacy

Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists.

Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” Sun Microsystems former CEO Scott McNealy even went as far as saying, "You have zero privacy anyway. Get over it."

5 Ways to Celebrate #CXDay

2014-07-october-bouquet-of-roses

As far as buzzwords go, this one takes the proverbial cake.

Customer experience. 

Heck, Forrester Research calls it the age of the customer. Tools are geared around it, and it's the name of some platforms.

The hype's definitely here. But hasn't it always been this way? I mean, really, since the first customer exchange ever, hasn't it always been about customer experience? 

Sometimes it seems we're more in the "Age of Everything Has a Name" than the age of the customer.

We do, however, agree that customers are everything.

That's the premise of "CX Day," a global initiative by the Customer Experience Professionals Association (CXPA), which arrives today with message to "spread the love."

OK, we'll get in on that lovin'.

We take a look back today at some great customer experience-driven pieces from our own CMSWire community over the last 10 months: 

Top 10 Strategic Predictions for 2015 and Beyond #GartnerSYM

Gartner’s Symposium/ITxpo 2014 in Orlando, Fla. is in full swing — and the Twitter stream is abuzz with snippets and quotes from keynotes and sessions focusing on a digital first world, business units as technology startups, the rise of smart machines and digital humanism – all feeding the event’s theme around digital business.

This morning Microsoft CEO Satya Nadella seemed to captivate the audience during a packed keynote. He emphasized that the company wants to excel at "productivity, broadly defined" and "getting the platforms right." He also stressed the company's commitment to the Internet of Things, noting:

Of course, no Gartner gathering is complete without predictions. Daryl Plummer, vice president and Gartner Fellow, gave attendees a peek at Gartner’s Top 10 Strategic Predictions for 2015 and Beyond and how they impact the strategy and direction of IT and business.

Entitled, “Digital Business is Driving ‘Big Change,’” Gartner’s list makes it clear that, for businesses to survive in the digital world, they need to invest in customer experience and people.

News Bites: Predictions, Milestones, Algorithms and Communities

The latest in surveying, partnering, rebranding, collaborating, expanding, shopping and offering from the Golden City, Silicon Valley North, the Watch City, the Emerald City and The Valley of Heart's Delight.

A Look at the Most Important Trend from Fashion Week

2014-3-October-fashion-week.jpg

What's on trend this season for the fashion industry? The answer may surprise you.

Try big data. At least that's what a story I recently read suggested.

When I think of Fashion Week in New York, the last thing that likely comes to mind are data scientists sitting in a front row seat on the runway. But maybe I should change my perspective.

The adoption of big data represents a big step toward changing the operating principles of an industry that has for years represented the antithesis of customer-centricity.

What CX Experts Learned This Week #OOW14

Thumbnail image for 2014-02-October-CX Panel.jpg

After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.

There were funny moments during the conference, such as when Oracle's social team learned that #OOW is the hashtag for out-of-wedlock -- not to be confused with #OOW14, the show's official handle.

But there were also serious discoveries, such as how quickly companies are shifting to customer-centric thinking and why B2C companies are adopting B2B tactics.

Marketo's Real Time Personalization Buy - 10 months Later

It's been about 10 months since B2B marketing automation provider Marketo bought Insightera's real time personalization platform for $19.5 million.

Personalization is still all the rage, and some think it will be for quite some time.

Are digital marketers ready to take the personalization plunge? A Marketo official told CMSWire the number of converts to the former Insightera brand is surpassing financial expectations. And all was well in the numbers for Q2 for Marketo in general.

But is a real time personalization platform in general an automatic, no-brainer dive for digital marketers? Not quite, according to Lori Wizdo, marketing automation analyst for Forrester Research.

Marketing Challenge: Social Recommendations or Content Marketing?

2014-2-october-opposable-thumbs.jpg

Why aren't B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and referrals are, right?

And these days, it’s easy to leverage social media to amplify favorable comments about your brand, products or content. Yet my experience is that few B2B marketers are making it a priority to generate these “social recommendations” as part of their marketing strategy.

Why is that?

Retargeting and Reengagement in Mobile App Marketing

With millions of mobile options in app stores, competition for attention is higher than ever. That's why it's so critical for marketers to engage key audiences to ensure the longevity and visibility of their apps.

Mobile has moved in leaps and bounds over the past year to make an attempt to catch up with other online marketing techniques.

Mobile app marketing success used to be measured by the number of clicks on an advertising source. Then the focus moved to how many people installed the app. Now the industry is starting to realize that engagement and retaining valuable users is key to marketing success.

Mobile marketers are looking beyond the install to get the best value out of their user base.

Displaying 31-45 of 2473 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >