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Digital Marketing News & Analysis

Videos for Experiences, Sounds for the Sightless, Pictures for Words

The latest in personalizing, opening doors and enhancing from the Melting Pot, Utah's Dixie, the Birthplace of American Liberty and The City.

Promoter.io Gets $1M to Grow Customer Loyalty

San Antonio, Texas-based startup Promoter.io has raised $1 million and launched a new software platform that it claims helps you better understand and leverage your most loyal customers.

The company will use an established loyalty metric and methodology known as the Net Promoter Score (NPS) to rank the loyalty of a customer database. Promoter.io's software will use NPS to help companies understand how loyal their customers are and cultivate the strongest "promoters" to help build the company's products and brands.

Marketing to Millennials: You're Doing it Wrong

2014-05-December-Reader.jpgMillennials have it rough. Not only have they come of age in the worst economy since the Great Depression, but log on to any news site and you’re likely to find them assailed by older generations as selfie-taking, text-a-holic, unemployable idlers.

But perceptions of millennials are beginning to shift. A number of recent articles point out that millennials are not somehow worse than boomers or gen X, they’re just different. These differences touch many aspects of millennials’ lives -- from work ethic and prioritization, to spending habits and how they use technology.

As a demographic, they present obstacles for marketers. To understand these obstacles and overcome them, it’s important to first understand what makes millennials tick.

When Marketing Automation Meets Salesforce #Gilbane

The Boston-based WGBH Education Foundation relies on donations. It's a public media entity.

So it also relies on technology to manage donations. Salesforce CRM. Marketing automation tools.

Cate Twohill, senior director and managing partner of CRM services at the WGBH Education Foundation, has her hands on the pulse of the organization's digital network and management of its donors. It's a job that comes with challenges. It recently uncovered and corrected more than 80,000 duplicate donor profiles and must manage donor relationships in a way that powers engagement.

Dear Marketers, Thanks for Ruining My Holiday Shopping Experience

2014-04-December-vintage-christmas.jpgMy earliest memories of my late father include heading out to scoop up bargains on the day after Christmas. What, I wondered at the age of four, could be better than buying plastic reindeer and strings of fat multicolored bulbs for 50 percent off — 364 days before you'd ever want to use them?

Nothing, I concluded. It was fun, even exciting, a way to effectively extend the magic of the holiday just a little longer.

And now, through a flurry of ill-conceived marketing, the fun is over. Some Master Marketer who clearly lacked access to a calendar decided that After Christmas Sales would be even better before Christmas. And that triggered a rash of related, equally annoying decisions to accelerate sales of all kinds.

Black Friday on Thursday, anyone? How about Cyber Monday on Saturday? Why don't we just have sales all month long?

But that's not all. After the sales are accelerated, many of them are extended — so all those Cyber Monday specials are still out there on Thursday.

How to Engage Affluent Consumers

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With holiday spending in full swing, companies that are best able to engage affluent customers, especially online, will no doubt be a lot jollier than their competitors. In fact, according to a report on affluent audiences, online purchases by those with larger incomes have risen significantly in just the last year.

So, what’s the secret to getting (and keeping) the attention of affluent customers long enough for them not to abandon their online shopping carts?

From paid ads to guest blog posts, we gathered some great tips on the subject from four digital experts willing to share their ideas.

How a Juggler is Shaping the Future of the Internet

Thumbnail image for Connecting with Bill Sobel

Boris Veldhuijzen van Zanten is a serial entrepreneur, blogger, speaker — and a guy who likes to "link to things that inspire me or make me laugh."

What else would you expect from a man who went to the circus school when he was 15, and once, in 1987, held the distinction of being the only person in The Netherlands who could juggle 7 balls?

He's also co-founder and CEO of The Next Web (TNW), a company that manages several initiatives focused on international technology news, business and culture. More recently he startedTwitterCounter.com, which he describes as a combination of Feedburner and Google Analytics for Twitter.

Starting companies is apparently something the Amsterdam-based businessman just likes to do. In 1997, he launched his first company, V3 redirect services, a redirect service that was acquired by Fortune City in 1999. In 2001 he founded HubHop, a WIFI hotspot service, which was acquired by the Dutch telecom operator KPN.

Since he has started several projects and companies in addition to The Next Web, including TNW Conference and Fleck.com.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (03-Dec-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Website Redesign - Strategy First, Tactics Second

Join CMSWire and Ektron on December 16th for a one-hour webinar on defining your brand and retaining customers through your web presence.


> Register Now

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Marketer, Meet Commerce Expert

2014-03-December-Meeting.jpgWe've established the importance of a strong collaborative relationship between marketing and IT. As we approach 2015, it's time to highlight another relationship that will become equally important in the year ahead: a strong partnership between marketing and commerce teams.

Commerce experts today are laser-focused on implementing the best platforms and portals to facilitate online transactions safely and securely. Meanwhile, marketers concentrate on telling strong brand stories to increase sales and build customer loyalty. While both teams have similar goals when it comes to increasing a company’s business, their efforts are often siloed. They don’t realize the benefit of integrating efforts closely in order to create bottom-line business impact.

Why Your Fantastic Website is a Flop #KenticoConnection

So you’ve got a stellar website design with copy that virtually sings. So why is it such a fantastic flop?

“Copywriters and designers are often not the users of a site,” said Vita Janecek, online marketing product owner for Kentico Software. This means that their designs and words, while they may look and sound good, may not appeal to your target audience.

So how do you get it right? It’s about going right to the users and asking them what they want, said Janecek, who spoke at Kentico Connection in Boston recently. Early testing can ensure that you’re hitting the mark.

After all, in the words of an old African proverb that Janecek quoted, “Nobody tests the depth of a river with both feet."

Has Personalization Hit a Dead End in CX? #Gilbane

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BOSTON -- Martha Elliott started to catch on through her bank's home page. Each time she logged on, the home page included images of African-Americans. 

Elliott is African-American.

"I didn't like it. I like diversity," the technologist told CMSWire today at the 700-registrant Gilbane Conference at the Boston Renaissance Marriott Hotel. "I want a bank that's diverse."

Instead, she got some back-end personalization she felt was "disingenuous." Pretty much the opposite of personalization, right?

Analytics is Everywhere

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We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.

All of the fall software announcements had one thing in common: analytics. Whether it’s sales analysis, data for making marketing decisions or prioritizing emails, analytics -- predictive analytics especially -- is everywhere. It’s behind the latest supply chain management tools and integrated into CRM systems. Analytics is in email too.

The High Cost of Sales-Marketing Misalignment

2014-01-December-Lindy-Hop.jpgIt’s almost 2015, and we have a lot of things now we never thought we’d have: computers we can wear on our wrists, movies and television shows delivered to devices in our pockets, and the ability to print three-dimensional objects from computer files.

So why is it still so that, in this era of human accomplishment, many businesses can’t manage to get sales and marketing together?

For Google Algorithms to Mobile Insights, Digital Marketers Give Thanks

2014-26-November-Thank-You.jpgWith some $13.1 billion in sales expected over this long Thanksgiving weekend, brands and marketers have much for which to be grateful. With CyberMonday starting off the following week, digital marketers have additional reasons to give thanks.
 
In the spirit of the holiday, CMSWire took its own informal survey to quantify, what exactly, people most appreciate.
 
From the goofy to the incisive to the obvious-but-still-needs-to-be-said, we give you eight things about which digital marketers are thankful. 

Thankful for Louis Prima, Customer Honesty, Personalization and More

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Family and health. Are there any more reasons to be thankful this time of year?

Um, yes.

OK, the first two are the most important. But I gotta say, I'm starting to be more and more thankful for other things. The ability to switch from rapper Pitbull's Pandora station to trumpeter Louis Prima's in seconds. The new Taco Bell breakfast menu (no shame here; it's delicious). And the San Francisco Giants giving my beloved Red Sox good players.

Techies are feeling thankful this time of year, too. So are digital marketers, as you'll see in another story published here today. We caught up with some tech managers and CEOs about what's making them thankful this year:

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