Digital Marketing News & Articles

If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.

Talk about stubborn. The 2011 State of Digital Marketing Report from Webmarketing123 says SEO is the number one source of leads for both B2C and B2B marketers. Still, those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and pay-per-click.

While some people were speculating that Yahoo! would be up for sale soon, the company was lining up an agreement to buy interclick, a proprietary advertising and technology solutions provider.

There is a growing resistance to traditional marketing techniques. Today's customer is more logical, less emotional.

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.

A recent report from eMarketer says Facebook's total revenue, which includes advertising and other sources -- such as Facebook Credits -- is expected to hit US $4.27 billion this year. That's more than double the US$ 2 billion that the social networking giant is estimated to have earned in 2010. 

The ASP.Net CMS from Kentico is now ready for a major refresh. With a successful beta hot off the server and over 100 pages of improvements and changes, the company is now shipping its new product.

Countless Web kids have been asserting the death of e-mail for some time now, but my inbox hardly ever fails to bog me down. Confused? Vivek Sharma, co-founder and CEO if Movable Ink, explains it like this: “E-mail isn’t going away but it should be as real-time as the web." Accordingly, his solution provides a way to push e-mails that display  current information-- regardless of the time they're opened. 

On a website, lines are like walls, boxes are liked closed buildings and anything constructed to catch the eye is perceived as a marketing trap.

As digital advertising grows to an estimated US$ 72 billion market in 2011 measuring, managing and optimizing this spend has become a priority for Adobe. A reorganization announced today puts Brad Rencher, currently in charge of Adobe's Omniture business unit, out front in this domain and overseeing the company's customer experience management (CXM) solutions, largely got via the Day Software acquisition.

Targeting is not an alien concept to marketing professionals. But as businesses get more intimate with social media and CRM applications, does this mean that social media marketing is also increasingly becoming personalized? A recent survey among marketing professionals gives us a few insights into how firms target and personalize their marketing messages.

 Yahoo is an extremely popular website, yet its stock has performed really badly. Why? Because it sells stuff (banner ads) people don’t want to buy.

 Marketing has become everything you do. Everyone in your organization is a marketer.

This month we polled you, our dear readers, on the importance of mobile in your Customer Experience Management strategy. The results are in and what we see is that mobile is rapidly taking a seat right next to your normal websites, and will likely soon move out in front.

Attention all marketers, market researchers, analysts, and the like! If you're in the mood to learn and schmooze in San Francisco's autumnal sunshine, this year's Sentiment Analysis Symposium -- taking place in early November -- features in-depth discussions on sentiment analysis of enterprise, online, and social content. Organized by industry analyst Seth Grimes, the roster includes visionary speakers from Amazon.com, Tata Consulting and TripAdvisor.