Sprinklr, a New York City provider of social media management tools, has acquired highly targeted advocacy influencer platform, Branderati. The deal marks Sprinklr's third acquisition in about six months — a continuation of what the firm calls its strategy to grow "aggressively and smartly."
In February, Sprinklr bought Austin, Texas-based Dachis Group, a social analytics company, and formed the largest independent end-to-end social relationship platform in the market.
And just last month it bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The acquisition was designed to amplify Sprinklr’s reach across social media.
Now it's bought Branderati, a company that boasts that it helps brands identify their most passionate “advocate influencers” and take those relationships to the next level to drive brand advocacy and loyalty. Ekaterina Walter, Branderati's co-founder and CMO, told CMSWire this morning that the deal capitalizes on the complimentary strengths of both companies. "As we've watched Sprinklr grow and transform to a provider of a robust, all in one platform, it became very, very obvious to us that Branderati was a key part that solution," she said.