Digital Marketing News & Articles

Stop us if you’ve heard this before: the age of on-demand marketing is coming. Although it’s been touted for years, and some could argue it’s already here, McKinsey & Company has visualized the real Golden Age, and it’s right around the corner.

Yahoo continues its attempt to reinvent itself with a variety of updates and features, which now include Yahoo Stream Ads and an interactive billboard ad.

Digital asset management provider North Plains, which has been giving itself a major makeover in the last year, is now out with updates for its key products -- version 17.5 of media production environment Xinet, version 9.1 of digital asset management system Telescope and version 2.6 of brand management solution On Brand. The focus of the updates, the company said, is on improving interoperability, usability and efficiency. 

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

Because third party data providers can offer more data than most first party providers can, they are becoming the preferred source of data for advertisers and agencies. According to a recent eXelate survey of more than 650 digital advertising professionals, when it comes to collecting audience targeting data, most advertisers and agencies ranked third party online data as their number one source.

Pinterest is continuing its makeover, in part by undoing the future. The popular image-pinning site unveiled a new look in March, but some of the changes didn’t go over well with users. So, post-feedback, it’s now bringing back some older features and adding a few new ones. 

Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers. Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement.

For social media marketers looking to make the most of visuals, there is a new tool called PICT --  a shoppable photos application.

Companies need to be more strategic about how they optimize their websites, and it starts with aligning marketing goals to business goals according to the findings of an Adobe Digital Index report on digital marketing optimization.

Commerce platform vendor hybris and translation system provider Lionbridge have both announced integrations with Adobe this week. Hybris is hopping on the Adobe digital analytics bandwagon, and Lionbridge is focusing, of course, on multilingual content the companies announced at the Adobe Summit conference in London.

Email marketing and marketing automation vendor Silverpop has received US $25 million in new funding, and the company has said it plans to use the cash to continue building out its sales and marketing teams.

Any B2B marketer worth her salt can list the many benefits of blogging -- search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

How can you find the Ideal Buyer? Prospect finder Leadspace says that it has developed the first-of-its-kind automatic modeling of Ideal Buyer Profiles by analyzing Big Data.

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?