Digital Marketing News & Articles

The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.

Despite in-stream video advertisements becoming more popular than mobile, rich media and banner ads, marketers should also take note of what content, categories and websites generate the highest ROI for these ads, according to a new report from PointRoll.

Companies turn to Customer Journeys in the hopes of driving customer engagement and fine tuning marketing campaigns. So, what tools and processes do organizations use to map their customer journey and what are the pros and cons of this approach? Join us to discuss these issues during this month's Tweet Jam.

Digital Asset Management software has been around for more than two decades. In fact, Photoshop 1.0 was released only a few years before the first commercial DAM software became available. Since those days, Photoshop has become so popular that the product name is now used as a verb by people who have never even used the program. By contrast, DAM remains something we must explain over and over.

Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.

It is clear, at this point in time, that enterprises are deploying analytics everywhere. What’s not so clear is how they are being used and, more importantly, what is happening the data they produce? Demand Metric (DM) carried out a study to answer these questions and found that despite the prevalence of analytics in enterprises, there are still cultural factors that preclude their use.

It’s no surprise that most companies aren't nailing mobile marketing strategies and execution --technology moves faster than marketers can adapt.

Social influence moderator, Traackr and Nimble, a customer relationship management platform, have announced a partnership that that will enable companies to better track and engage with influencers in end-to-end marketing campaigns.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Wondering why you should be thinking about customer journeys? I've got four reasons.

To deliver effective customer experience in this multi-channel, data-capturing world, the top two technologies are analytics tools and web content management. Those are among the findings in a new report from Forrester on customer experience technology.

Digital marketing service provider Silverpop, which boasts a complete marketing platform with email, social, mobile and marketing automation tools has announced a new app for its collection: Email Insights. This app is designed to help marketers create better emails and email campaigns with a previewing feature that shows how the message will look on different devices and email channels.

Google has announced a new YouTube Analytics API which is designed to give more insight into viewer trends through “patterned data.”

From the VEI report on online events

If you’re attending online events more often, welcome to the club. A new survey finds that about two-thirds of online event producers say their attendance has increased, while only about 10 percent report lower online attendance.