A crowdsourced, stock-image platform launched today, aiming to connect advertisers and content marketers. Twenty20, a Marina del Rey, Calif.-based provider, wants to become the "Getty Images of the Instagram generation."
Backed by an $8 million funding round led by Canaan Partners, the company launches out of beta today with a "mobile-oriented, crowdsourced approach to stock imagery."
"We launched Twenty20 in 2013 with the goal of connecting digital creatives in search of authentic, real-world imagery for their marketing and advertising campaigns with content from mobile photographers all over the world," Matt Munson, founder and CEO of Twenty20, told CMSWire.
"Mobile has changed the way we see the world, and creatives are looking for content that reflects this to their consumers. Original, user-generated content allows brands to better engage and connect with their audiences, and Twenty20 offers the largest catalog of that content."