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Digital Marketing News & Analysis

How CMOs Create Golden Ticket Marketing Teams

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There are as many opinions on what marketing does, what it should say and how it should be measured as there are people in a company. That makes the role of a Chief Marketing Officer (CMO) the most subjective position within any company. But even brilliant CMOs don’t last forever. This means we have to work quickly, build great teams and establish clear metrics for success.

Discussion Point: Can Marketing Technology Grow Any Bigger?

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Scott Brinker did the heavy lifting. The rest of us jumped on the bandwagon and began to weigh in.

Brinker's yearly marketing technology supergraphic hit the streets in January. It featured 100 percent growth in the number of vendors in this space, climbing to 1,876.

People are frightened. People are excited. People love this MarTech stuff. It's all over the place -- marketing technology ads on Pandora, FM radio and of course all the rage in trade shows.

But is it an unprecedented tech landscape? Has this kind of explosion ever happened before? We thought this would make for another good discussion this week.

Call Tracking Company Wants to Help Your Business Connect

Talk of phones being obsolete in the business world "doesn't make any sense."

Irv Shapiro, CEO/CTO of Chicago-based DialogTech, believes this. And it's why his company releases technology designed to help marketers make the most sense of phone traffic.

Today, the company released a new product to its suite -- and the rebranding of the company from Ifbyphone to DialogTech. 

His company "bets on the suite." It's better than competitors because it offers a full suite of offerings that include but go beyond call tracking.

"The suite has won," he told CMSWire. "Just look at Oracle, which had all these competitors in the past that are gone. Same with Adobe."

CMOs Listen to Customers, Not Processes

It took me a long time to know the difference between being an executive and being a mid-level or senior-level manager. In my first executive position, I tended to act as I previously had rather than what I needed to be. Luckily for me, I received good mentoring and could model executives around me.

One thing that separated the skills of an executive from those of everyone else: the ability to think strategically. While that sounds like some management consulting buzzword bingo winner, it has proven to be true. It’s not about thinking big, it’s about thinking of what’s important and letting others work through the details.

Secrets to Success in the Attention Economy

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Tasks crowd our working days. And as the pace of work accelerates, managers' expectations grow year after year. It's no wonder that people joke that the ultimate business technology would be a time machine.

While time travel would be neat and maybe even a little scary (as any science fiction fan would tell you), we’ve had time machines for years. They come in the form of the technologies that make us more productive and thus add time we can spend doing other things.

Want to Engage Your Customers? Shift Your Digital Marketing Spend

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Marketers are adjusting their budgets and tactics to become more consumer-centric. But they need speed and agility to keep up with today’s demanding customers, according to a new report.

Leapfrog Marketing Institute, a unit of Evanston, Ill.-based digital agency Leapfrog Online, published the report, Evolving Strategic and Financial Plans for the Always-On Consumer (registration required).

It's based on a December survey of marketing and digital executives who all identified themselves as budget owners or budget influencers. More than 65 percent also described themselves as executive managers.

Week in Review: SharePoint Woes + The Future of SEO

SEO's Future Examined
And guess what? It's not SEO.

Why Lenovo Should Anger You
Superfish guts your computer’s security.

Six Key Facts about Windows 10
What you should say in the boardroom.

Road Ahead for Digital Experience
CMSWire Tweet Jam: CX Analyzed.

Hey, C-Suite, It's Your Fault
Blame them for SharePoint failures.

Are Remote Workers Sane?
Productive? Yes. Sane? Questionable.

Lean Content Marketing E-Book 
How to create content on a budget

Download Now

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This Seattle Startup Wants to Calm the Angry Customer

Seattle-based Spot Survey wants to make friends with those angry, demanding customers who tweet, post and rant on social media. 

Well, not exactly. It actually wants to engage with the companies these customers patronize — and help them respond fast and effective enough to avoid the social, reputation-damaging rants.

It's a technology born out of a weekend technology competition in Seattle, where techies come to compete for quickest-churned product. Now Spot Survey has launched a platform designed to help businesses prevent bad online reviews by getting real time, actionable customer feedback. It primarily uses SMS (text messaging) and website URL technology.

"This product helps businesses scale and automate real time feedback collection," Andy Karuza, chief marketing officer and co-founder of Spot Survey, told CMSWire. "This helps business owners and managers save time and money because they don't have to organize and manually collect and analyze customer feedback."

But it can also save the brand's reputation, he said.

Doreen Lorenzo: What a Cat Herder Can Teach You About Leadership

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Doreen Lorenzo is a little quirky – and not just because she lives in Austin, Texas, the city that embraces weird like no other. Her eccentricity is mostly professional (with a nod to the fact she describes herself as a kitten herder on Twitter.)

But here is the bigger bit of quirkiness: From 2013 to 2015 Lorenzo was President of New York City-based Quirky, where she oversaw product development and operations for this fast-growing invention company.

Before that, she spent 16 years at frog design, a San Francisco-based product design and brand strategy company. For seven of those years, she was the company president, driving strategy, overseeing worldwide operations and delivery, and leading the design firm to record growth.

Beyond kitten herder, Lorenzo is a business leader, advisor to multiple start-ups and a strategic thinker. Her passion: "Helping creative people succeed."

Docurated Content Cloud Brings Sales, Marketing Together

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The discord between sales and marketing is alive and well, but a new solution is trying to put the two on the same page through relevant content. The right content can be the difference between making or breaking a sale. And while a number of technologies can deliver using manual input, Docurated released a solution this week which it claims can do so automatically.

According to Alex Gorbanksy, CEO of Docurated, Content Cloud sits in Salesforce and uses content input from existing repositories to automatically offer sales people -- even those who are mobile -- the right content to close the best deals.

A Closer Look at Native Advertising

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Native advertising hit its stride last year. “Paid posts,” which gained popularity on new media platforms like Buzzfeed and Business Insider, started popping up in venerable publishers like The New York Times and The Wall Street Journal. And big brands have jumped on these sponsored content opportunities, including Dell and Shell, who have both invested in the creation of native advertising units within The New York Times.

How Technology Can Fuel Your Content Marketing #ContentTECH

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Marketers interested in learning about how technology can help with their content marketing efforts got a little help this week from the Content Marketing Institute (CMI) and ContentTECH 2015.

Hosted by CMI, ContentTECH is a one-day virtual conference, complete with live online sessions, a virtual exhibit hall, live chats, networking opportunities and even conference prizes.

Sessions and live chats covered topics such as developing unified strategies between marketing and technology, the role of content in delivering the customer experience and making sense of technology and humanity.

Who Wants to Be the 'Getty Images of the Instagram' Generation?

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A crowdsourced, stock-image platform launched today, aiming to connect advertisers and content marketers. Twenty20, a Marina del Rey, Calif.-based provider, wants to become the "Getty Images of the Instagram generation."

Backed by an $8 million funding round led by Canaan Partners, the company launches out of beta today with a "mobile-oriented, crowdsourced approach to stock imagery." 

"We launched Twenty20 in 2013 with the goal of connecting digital creatives in search of authentic, real-world imagery for their marketing and advertising campaigns with content from mobile photographers all over the world," Matt Munson, founder and CEO of Twenty20, told CMSWire.

"Mobile has changed the way we see the world, and creatives are looking for content that reflects this to their consumers. Original, user-generated content allows brands to better engage and connect with their audiences, and Twenty20 offers the largest catalog of that content."

The Future of SEO is Not SEO

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Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

Figure out how to make Google put you on the first page.

While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds. 

Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.

Originally known as Red Hot Labs, it was created by Amitt Mahajan and Joel Poloney, who had previously co-founded a MyMiniLife, a virtual world which users to create their own spaces and homes.

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