HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Marketing News & Analysis

The Year Emotional Intelligence Meets Customer Experience

2015-14-January-Robot-Bar-Code.jpg

Despite the fact that we are in an age where everything seems to be computerized and automated, this is the year that businesses will start to feel more human. Customers will feel more and more like businesses are listening to their individual wants and needs.

 

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (14-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Security and Compliance in the Cloud

Join CMSWire and M-Files with Doculabs on January 22nd for a one-hour webinar to better protect your information in the cloud and ensure compliance.

> Register Now

sponsored item

 

Omnichannel Retail Gains Momentum at #nrf15

For the first time ever, the National Retail Federation’s (NRF) Big Show kicked off on a Sunday. The idea being that an extra day would give the estimated 35,000 plus attendees more time to walk the EXPO Hall floor and engage with the wide variety of vendors in attendance at the Javits Center in New York. Sunday’s keynote, Game Changer: Loyalty and Performance Lessons from Passionate Sports Fandom, was clearly designed to get people out as representatives of three of four of the major professional sports leagues (NBA, NFL and NHL) were speaking, but the major keynote was held for Monday after NRF CEO and president Matthew Shay’s opening remarks. Keynote speaker Ben Bernanke, Chairman of the Federal Reserve from 2006 - 2014, focused his comments on “macro-economic trends for US, global and emerging economies as well as retail’s impact on the US GDP.”

Teradata Acquires Mobile Marketing Automation Platform

Teradata scooped up an Israeli mobile marketing automation provider in an acquisition officials said gives Teradata's marketing cloud applications direct, two-way contact with the mobile devices.

Teradata's acquisition of Appoxee closed last month but was announced publicly today. Appoxee's brand will be retired, and its solutions integrated into the Teradata Integrated Marketing Cloud beginning immediately. It will also be integrated with the Teradata Digital Marketing Center.

"Appoxee adds several additional mobile capabilities to Teradata’s portfolio," Michael Lummus, director of strategy for digital markets, told CMSWire. "These include mobile push notifications, in-app messaging, data collection, analytics and optimization. This acquisition gives Teradata’s applications direct, two-way contact with the mobile devices that connect billions of global consumers with brands."

10 Things Online Retailers Must Do in 2015

2015-13-January-Tablet-Love.jpg

The 2014 holiday shopping season brought online commerce to new heights, with double-digit growth in US online sales on both on desktops and mobile devices.  Remember that shopping behavior tends to encompass more than one channel -- consumers usually hop between brand touch points before they push the buy button. Consider a shopper who adds a product to her shopping cart while browsing on her desktop, then abandons the purchase only to pick up her mobile phone. Retailers must offer a seamless and consistent shopping experience across desktops and mobile devices in order to set their brand apart.

Free Mobile Ad Network Buoys Local Business

The team at mobidart says it’s time to bring consumers and local business back together, and with today’s launch of the company’s free mobile ad network, it's one step closer to making it happen.

CMSWire had the opportunity to talk with the mobidart team to learn more about what their new offering means for small and medium business owners who may not yet have a mobile presence due to cost, difficulty or technical challenges. (The company estimates “80 percent or more of businesses globally don’t have a mobile responsive presence” due to these reasons.)

“Through our own personal experience in business we’ve seen that business owners around the world need help from companies to get them into the mobile marketing space,” said Frank Rice, co-founder and Chief Operating Officer (COO) at mobidart.

Fractal Analytics Buys Mobius Innovations From an Old Friend

Thumbnail image for 2015-12-January-Srikanth Velamakanni.jpg

Continuing its quest for hyper-personalized marketing tools, Fractal Analytics announced today it bought Mobius Innovations to better understand the thinking of mobile customers.

The acquisition reflects a deal between two former partners: Fractal CEO Srikanth Velemakanni and Mobius CEO Nirmal Palaparthi. The two men co-founded Fractal 14 years ago. Terms of the transaction weren't disclosed.

Palaparthi left Fractal in 2012 to start Mobius in Singapore. The company developed a platform called Contextudio, which blends social media data, geolocation technology and sentiment analysis to produce intelligence about consumers. It also developed a mobile delivery app for iOS devices that could create personalized offers in real time.

Adobe Campaign Enhances Marketing Integration

The integration trail for Adobe Campaign continued this week as the San Jose, Calif-based software giant announced new capabilities for the technology it acquired a year and a half ago.

Today's announcements aren't bringing home entirely new concepts, but officials say they make things easier for digital marketers catering to retail prospects.

"We had the analytics integration in October, and this is the second step in a string of integrations we're working on," said Kerry Reilly, director of product marketing for Adobe Campaign, one of the company's six pillars in the Adobe Marketing Cloud. "This time we've got a good handful of integration pipes we're building between our solution that allow easy transformation of data and communication."

Facebook's Grasp on Social Login is Slipping

The company that rules the social login has a leg up to dominate e-commerce, online advertising and a slew of other profit-oriented activities thanks to the data this activity can yield.

It's no small matter, then, that Facebook — which has long been the top platform for social sign-ins — is now showing signs of losing some of its market share.

So says a new survey by Janrain, which found that Facebook's overall market share of logins decreased 3 percent in the fourth quarter of 2014 after six months of consecutive growth. Meanwhile, Google's share of logins grew 6 percent, from 34 percent in the third quarter to 40 percent in the fourth.

It is a significant increase, Janrain claims — it is, in fact, the largest quarter-over-quarter increase in logins across all sites for any of the top identity providers in over two years.

Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]

2015-12-January-packed-together-like-sardines.jpg

Almost 2,000 technology demos and requests for proposals. Why not? Your team can handle it.

The landscape for marketing technology has exploded in the past year, nearly doubling to more than 1,800 software vendors.

Scott Brinker is the guy who's chronicled this tech climb. He's the author of the Chief Marketing Technology Blog, organizer of the Marketing Technology Conference and the co-founder and chief technology officer for Boston-based ion interactive. 

But he may as well be the Godfather of Marketing Technology, the man who has boldly gone where no other marketing tech industry person has gone -- diving into this crowded landscape and discovering a space as crowded as sardines.

"It's somewhere between wonderfully inspiring and downright frightening," Brinker told CMSWire.

Advertising and Marketing are Broken: How Do We Fix Them?

So much advertising and marketing is based on false promises and exaggeration. This sort of corporate propaganda is facing an increasing backlash. 

Week in Review: DAM in 2015 + Information Governance

Looking Through DAM Lens
Two views: DAM's goals in 2015 and beyond.

Where the Mobile March Leads
Time to catch up -- and mobile comes first.

Simply Irresistible?
Microsoft wants to be the digital go-to.

Making Social More Social
Social needs a little face time.

Call for Strategic Governance
Information management needs governance.

IT -- College Degree Required?
What are the educational prerequisites for tech? 

Buyer's Guide: Selecting a CMS that Supports Your Business 
Key insights and current trends to guide you through the buying process.

Get the Guide Now

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

 

IgnitionOne: We've Solved the Major Mobile Marketing Challenge

Marketers rely on cookie-based attribution technology to gain insight about customers on desktops. But they need better sources of information on mobile — and New York City-based IgnitionOne claims it can help.

IgnitionOne just debuted MobileAssist, a solution that helps marketers track cross-device conversions. IgnitionOne President Roger Barnette said MobileAssist solves a major mobile marketing challenge: determining how mobile advertising has supported conversions and sales.

The Problem with Programmatic: Too Much Secrecy, Too Little Trust

Publishers that take the time to understand and optimize sophisticated tools have the greatest potential to drive revenue in programmatic advertising environments. But their success hinges on greater collaboration and communication with ad agencies and clients.

According to a new Forrester report commissioned by Casale Media/Index Exchange, agencies and clients do not effectively articulate their goals and objectives, making it difficult for publishers to meet those goals, improve performance and maximize the true value of their inventories. “Publishers must take the lead on innovating the next phase of programmatic, because the buy side is continuing to move quickly and will not wait for them to figure it out,” noted Alex Gardner, vice president of Platform Solutions at Index Exchange.

Index Exchange, a division of ad technology firm Casale Media, markets a bid management technology designed to help publishers and suppliers to sell their ad impressions in real time. You can read the full report at the end of this story.

5 Technology Skills Every Marketer Needs Today

Marketers today are at a serious crossroads. Take this recent Gartner report, which shows that CMOs will spend more on IT than CIOs by 2017. Few marketers are technologists or IT specialists, but technology is changing everything about what they do and how they do it. The 21st century marketing landscape requires a whole new way of thinking about interacting with customers, adapting to technologies and translating insights into a return on investment for the entire organization. How can marketing professionals supplement their existing skill sets and get up to speed quickly and dynamically?

Displaying 106-120 of 2756 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >