Digital Marketing News & Articles

Four out of every ten customers would rather experience a trip to their Department of Motor Vehicles than contact customer care. With all due respect to your local DMV, that’s a sobering reflection of the state of customer service, but only one of many in a new survey sponsored by Aspect Software, a customer interaction management vendor. 

The latest WCM Wave from Forrester has hit the market and the key focus is on integration. It's time for a vendor deep dive.

Brainshark today introduced its Sales Enablement Product Suite and Brainshark Sales Enablement Portal to increase productivity and efficiencies in sales operations.

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

Baseball season is here. As we now live in the world of "Big Data" and "data driven organizations" many in the analytics field think about the Billy Beane and Moneyball effect on how it has brought data into the realm of "cool." When I read Moneyball in 1996, I was inspired to write a book about analytics because it totally struck a chord.

This month, we’re returning to our Facebook App of the Week series with a page design app: Decor Tab Creator.

Social media data provider Gnip will begin offering clients access to several more public APIs of some of the most popular social streams like Instagram, bitly and Stack Overflow, among others.

B2B companies looking to create and sustain superior customer experience need to master four competencies -- purposeful leadership, compelling brand values, employee engagement and customer connectedness. A new insight report from Temkin Group, “Best Practices in B2B Customer Experience,” reviews these competencies as well as the rising importance of customer experience in the B2B marketplace.

The report, "Navigating the Future of Customer Intelligence", points out that customer intelligence is undergoing change primarily because of two factors. Consumer behavior is changing, and companies are driving change because they want to take advantage of the opportunities.

Digital marketers will appreciate the Episerver 7.1 release because it includes multivariate testing and an enhanced Social Reach add on.

Following the release of its new comment threading feature, Facebook has updated its API, to help brands keep closer tabs on customer comments.

We always like to hear about updates to web content management platforms and SDL Tridion is no exception. Today we see the release of SDL Tridion 2013. Here's a look at what's new and improved. 

This month we're discussing ways to successfully create and engage online communities. No matter where your community is online there are basic elements that you should employ to ensure it sits upon a strong foundation. We explore these elements in an original infographic.

  The animosity between companies seems to be affecting the flow and interoperabilty between apps. So, its been some time coming for Microsoft's new SkyDrive app, while Twitter tries to replace some of the features it lost when the social apps started falling out with each other.

For many brands, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and building customer loyalty.