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Digital Marketing News & Analysis

Working Smart: The Internet of Things and Connected Offices

shredded paper

Mention the Internet of Things (Iot) and there's a good chance people will start thinking of the Smart Home. It's not surprising, because there are some amazing products that are starting to fill that space.

But there's another area that's just as interesting, though it has yet to attract the same level of attention. It's the Smart Office.

Last month, Cisco, a company with a large stake in the IoT, formed a new partnership with AGT International, a security firm. The announcement, which explained how the two companies plan to use analytics and cloud technologies to "dramatically change the way cities are managed and safeguarded," made me think.

Marketers Say Real Time, Customers Say Deliver

In 1996, inexpensive personal computers coupled with easy access to the Internet provided customers with increased access to information about products and services as well as the brands that deliver them.

Fast forward to 2004. Web 2.0 ushered in a new world of connectivity with blogs, wikis, social networking and a host of web applications that provide consumers with the ability to review, investigate, share, collaborate and debate the merits of products, services and the brands that deliver them. 

The balance of power between businesses and customers would never be the same.

Five Ways To Produce Rock-Solid Email Marketing Campaigns

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For marketers, it boils down to this: Do you make it hard or easy to find your unsubscribe feature in your email marketing campaigns?

Google made the decision for you with Gmail: It's easy. It's right at the top now.

Bottom line for marketers? This change should not affect your campaigns so long as your focus is on engaging content that creates legitimate customer prospects and not on building large marketing lists, said Ann Breckencamp, product manager for CommandIQ, a CRM platform provider.

"Too many marketers are overly concerned with just trying to keep people on their mailing list," Breckencamp said. "The silver lining in Google’s new unsubscribe feature is that it should get marketers to focus instead on what really matters: driving true engagement with subscribers on a one-to-one basis."

CMSWire talked to Breckencamp about how marketers can use the Gmail change as an impetus to make their email campaigns better.

Marketing Creep: Stop Lurking and Just Listen

Marketing Creep: Stop Lurking and Just ListenData is not new. Companies have always known at least something about you -- like your name, your purchase history or your zip code. Even if you’d never been a customer, they could make an educated guess about you based on your demographics or address. But if a company wanted to know more about you, traditionally, they’d have to ask.

Not anymore.

Donde is Giving Away its Product Location Service

After finding that premium peanut butter you love on your smartphone, you also see on a map the nearest physical retailer's web site. That kind of location functionality for consumers is now available to product makers free of charge from Cincinnati-based Dónde.

RadiumOne CMO Eric Bader: Focus on Customer Relationships

Connecting with Bill Sobel

Eric Bader made company history last summer when he became the first CMO at San Francisco-based RadiumOne, a firm that builds software to automate media buying. Bader has been around the advertising block, so to speak. He's a veteran of adland, a community weblog and advertising archive, and has worked at Ogilvy & Mather, MediaVest, BrandinHand and Initiative, where he was chief strategy officer from 2010 to 2012.

But that's not all, folks: He's also CEO and founder of a startup called Mobilize, which creates, hosts and manages mobile applications and web sites for various customer interactions — from merchandising and transactions to CRM, loyalty programs, in-store and shopper marketing and promotions, social marketing and events.  

But his main task now, according to a story in AdWeek last summer, is to explain RadiumOne's "value proposition in a crowded marketplace of startups that claim to be able to spin social data into gold for marketers."

This Week: Oracle's Getting SaaS-ier + SharePoint Wins in Vegas

Oracle's Getting SaaS-ier
Oracle's up to it again -- acquiring companies. What's behind their latest strategy

Digital Marketing Disconnect
Digital marketing is a hot topic in the tech sector right now, and the necessity of understanding customer needs and responding in real time will only become more critical and more complex as channels and choices multiply.

SharePoint Wins in Vegas
In Vegas, Microsoft shows it's closing the gap between Yammer and SharePoint. Also at the SharePoint Conference, we found ways to ease navigation in SharePoint 2013.

Enterprise Software Ratings Shakeup
They call themselves a disruption to Gartner and Forrester, and say they have the in-the-trenches reviewers to prove it. 

Reduce Big Data Anxiety
Big Data stress? We break down big data and analytics into digestible terms that earth people can understand. 

SAP HANA Goes for Jugular 
SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies, in the enterprise and beyond it.

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11 Ways to Boost Traffic to Your Company Blog

It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you're a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc. Thanks to the tireless efforts of Hubspot and the Content Marketing Institute, I can eliminate “blog evangelist” from my job requirements.

So all is good in the land of B2B blogging, right? Far from it. Beyond the typical questions I get (e.g., what to write about and how often to post) a larger question is emerging:

How do we generate more traffic for our company blog?

Marketers: Steal a Page from Capital Markets' Playbook

Marketers: Steal a Page from Capital Markets' PlaybookDigital marketers seeking new ways to gain a competitive edge should look at capital markets firms for inspiration. Financial traders’ rapid embrace of real time analytics and data visualization holds many lessons for tackling the data challenges that now hamstring the effectiveness of online marketing.

 

How to Make Marketing Analytics Matter

Using Big Data in Marketing Analytics

So marketing analytics are a waste of money, eh? We reported as much this week after seeing results of the CMO Survey by Duke University. It triggered some people to defend marketing analytics and its place in an organization.

Today, we discuss how to make marketing analytics work by using the right tools and generally having the right mindset and approach.

News Bites: DAM Shutterstock, Vizify Yahoo and More

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So much news in just the past week: WebDAM joins Shutterstock, Vizify joins Yahoo, new features come to Evoq Social, an e-commerce package comes to Silverpop and Citrix opens up video for remote support. 

Get More Results with Less Effort in B2B Marketing Automation

Getting More From Less With B2B Marketing AutomationWhy is it that the things we know are good for us are so hard to start? Think exercise, eating right, starting that blog, taking risks. Research from Ascend2 shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt it, the more success it brings. The “the first step is the hardest” seems to ring true here. The biggest stumbling block? The question, “What will I get for my efforts and how soon?”

3 Ways to Turn Anonymous Website Visitors into Leads in Salesforce

Marketing is understandably obsessed with conversion rates: increasing conversions by a few additional percent can make a huge difference to the bottom line. But how can we generate leads from those visitors who didn’t convert on your website? Can your sales team prospect to anonymous visitors once they’ve shown an interest by visiting our website? 

Don't Put Your Audience to Sleep: Why Analytics Presentations Fail

Don't Put Your Audience to Sleep: Why Analytics Presentations FailYou've made your PowerPoint. You've compiled tons of data and examined it from every angle. But as you are presenting, people's eyes glaze over. Why did your presentation fall flat?

I wanted to wade a little deeper into the unpredictable world of presenting analytics data effectively. Last month I discussed four techniques for improving presentations to senior executives. Today, I’m going to share six reasons I see presentations fall off the rails and self-destruct. If you think analytics is more art than science, presenting analytics data is even more so.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (6-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.


> Download the Guide

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