Digital Media News & Articles

 The big changes by LinkedIn from April are rolling on into May with another raft of updates for the social business site. This time, a new update lets users add media content to their profile pages to better get a message or your skills across. 

Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million.

We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their online experiences. Let's a take a look at what we discovered.

Advertisers have gone native. By that, we mean advertising formats that put a digital twist on print advertorials and special advertising sections. You’ve probably already seen some of these ad formats -- Twitter’s Promoted Tweets; Facebook Sponsored Stories; promoted videos on YouTube and Tumblr; and other types of promoted articles across other digital publishing platforms like Buzzfeed or Gawker.

Brainshark aims to improve how Eloqua customers use videos as a marketing tool, by improving their overall consumer appeal.

Social media as a marketing channel is still new enough the debate about its effectiveness as a driver of ROI and consumer action rages on. Panelists at a discussion during today’s Future M conference in Boston, “The Future of Social is Action and ROI,” disagreed on how effective social media is as a driver of direct sales but agreed it is critical to engaging customers with your brand. 

Yahoo, which has traditionally been seen as a content company, has just hired Marissa Mayer, a product person to run it.

Hello, NBCNews.com. On Sunday night, the 16-year joint venture between NBC and Microsoft that was MSNBC.com ended, and the TV network’s news arm will rename the site in its own name. MSNBC.com will return early in 2013 as the site solely dedicated to the cable news channel of that name, thus ending the site’s dual role as the online destination for two TV entities. 

Will digital kill the intranet? Will social kill the intranet? Will the two together kill off the intranet? To all three questions, the answer is probably not, according to intranet guru Jane McConnell who was leading a question and answer on these issues at today’s Advanced Intranet Portal conference in Amsterdam.

A new video sharing feature has gone live on Google's social network, and people in 40 countries can now broadcast their Google+ Hangouts live on YouTube.

There is definitely more to digital asset management than meets the eye. That became very apparent during yesterday’s #CXMChat in which we dissected Digital Assets & the Customer Experience.

To discuss digital asset management with a host of enterprise thought leaders, digital marketing professionals, self-described technology geeks, web developers and leading digital asset vendors is like peeling back the layers of an onion -- it’s so complex, it stings your eyes to think about it all. Fortunately, we’re here to sift through the skins to make sense of it all.

 In the past few years, there are many events that have been borne out of our digital world. Like "Talk Like a Pirate Day" or Follow Fridays, Social Media Week has become a recognized event, offering a series of activities and conversations around the world (in 21 cities) on emerging trends in social and mobile media across all major industries.

Many have made predictions about what’s to come in 2012 on just about every topic. One in particular, about the future of the Internet, caught our attention.

In a struggle to maintain leadership, Adobe announced the restructuring of its business to focus on Digital Marketing and Digital Media. The move cuts hundreds of full-time positions in order to better allocate resources to these areas. 

Rich media is becoming an integral component of everything we do. It's used in sales presentations, conference presentations, websites, web conferences, training and more. That these assets are used everywhere is great, but it also causes issues related to searching, aggregation and just plain trying to find the information we need that may be located within it. Altus365 has the platform to help.