HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital Media News & Analysis

Google Hangouts Just Got Smart (Suggestions) #LeWeb

Google Hangouts for Android are about to get smarter. Google announced an upgrade to the app earlier today which will include smart suggestions, 16 sticker packs, video calling filters and notifications of who is available to chat.

Publicis Acquires Sapient for $3.7B, Vows Digital Dominance

Publicis Groupe acquired fellow global digital agency Sapient for $3.7 billion today.

To put that into perspective, it's more than Oracle's acquisitions of Responsys and Eloqua — and more than Salesforce's purchase of ExactTarget

Publicis means business in the digital age. And the Paris-based global digital agency wants to take on the US and others by scooping up the Boston-based digital marketing specialist. It creates an $8 billion-per-year revenue powerhouse that will live off a new platform, "Publicis.Sapient," which will focus on "digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology."

“Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation," Maurice Lévy, chairman and CEO of Publicis Groupe, said in a statement.

A Look Back: The Evolution of Social Media in 2013

Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share. 

Social Media Briefs: Self-Censored Posts, Customized Vine URLs

shutterstock_161919419.png

In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds. 

A CXM Retrospective: How the Customer Experience Has Evolved

Tis' the season for retrospectives. This year, I'm taking it to a whole new level. 

And on Sunday, We Retweet

We know a lot about Twitter. We know how B2B marketers,  digital marketers and marketing executives use it. We know some of your followers may be irrelevant. And we know how to optimize the microblogging platform for customer service. But the one thing that still alludes us is this: Do you know what drives the most retweets?

Is Your Customer Experience Ready for the Holidays? [Infographic]

shutterstock_160880540.jpgThe holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888.

For the holiday shopper, time is of the essence. For the retailer, if you're not prepared to handle Black Friday sales, Cyber Deals and last-minute shopping, you'll be hard-pressed to meet the needs of your customers. Most of them expect to find what they want, when and where they want it.

How Marketers Get Smarter about Customer Experience Management

shutterstock_159649952.jpgThere are many actions we associate with the customer experience. We can engage, respond, deliver — but nothing is as important as listening.

Last week I presented at the LavaCon Conference on Digital Media and Content Strategies about why content marketing strategies need a strong listening culture. But I'm not the only one pushing for better, smarter listening initiatives.

Chief Customer Experience Officers Challenged by Security, Generation Gap

consero_customersatisfaction.png There’s no doubt that there are a plethora of resources available to help customer experience executives provide extraordinary opportunities and competitive advantage. But what challenges do they face? Consero investigated these issues in its Fall 2013 Customer Experience Data Survey.

Why DAM Still Matters [Infographic]

So far this month we've been making a case for DAM. We've compared the need for digital asset management to the necessity of one's kitchen, and listed the direct benefits implementing a DAM system can afford you. If you're still not convinced that DAM is still relevant, we've got more information. You might even call it DAMning. (Okay, I'll stop that now.)

Call to Action: Fill in the DAM Words, Terms and Definitions

dam glossary.org,dam DAMglossary.org needs your help.

Small Businesses Missing Out on Big Mobile Opportunity

 shutterstock_99826760.jpg

Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience.

LinkedIn Lets Users Add Document and Contents to Feeds

 linkedin_ios_logo.jpgThe big changes by LinkedIn from April are rolling on into May with another raft of updates for the social business site. This time, a new update lets users add media content to their profile pages to better get a message or your skills across. 

LinkedIn Buys Pulse News Reader for US$ 90 Million

Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million.

A Look Back at Digital Marketing in 2012

We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their online experiences. Let's a take a look at what we discovered.

Displaying 1-15 of 60 results

< Previous 1 2 3 4 Next >