Publicis Groupe acquired fellow global digital agency Sapient for $3.7 billion today.
To put that into perspective, it's more than Oracle's acquisitions of Responsys and Eloqua — and more than Salesforce's purchase of ExactTarget.
Publicis means business in the digital age. And the Paris-based global digital agency wants to take on the US and others by scooping up the Boston-based digital marketing specialist. It creates an $8 billion-per-year revenue powerhouse that will live off a new platform, "Publicis.Sapient," which will focus on "digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology."
“Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation," Maurice Lévy, chairman and CEO of Publicis Groupe, said in a statement.