Digital News & Articles

Creating and sustaining healthy communities is part art and part science. 

With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

Cloud computing stalwart Salesforce has unveiled Social.com, the company's home for social ad selling with the added benefit of integrated customer data.

Apple will announce smartphone and tablet sales today that almost any other company (bar Samsung) would be proud of. But, since Apple has built itself and its image up to such heights, they are almost inevitably going to be viewed as a failure by the market. 

Cloud-based software company, Easy WebContent has released Easy WebContent Presenter to help both small and large organizations create more interactive web content.

With a large number of Americans concerned about privacy issues while online, Microsoft has taken steps to launch a new campaign to educate internet users about online privacy and security.

Digital marketing is a complex machine. There are a variety of tools from engagement platforms to analytics that are designed to improve the customer experience and better a company’s revenue results. But how these tools are used can vary. One of the most significant processes (and tools) within digital marketing is marketing automation.

 Yahoo has barely put the welcome mat back in the cupboard for new acquisition Summly, yet it already it has an updated iOS app to make use of the service's summarizing features.

There's a right way and a wrong way to share your input with software vendors: share it the right way and you can influence the next release. Share it the wrong way, and you could become the squeaky wheel.

No marketer can afford to underestimate mobile’s unique ability to drive interaction and brand engagement. 

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

Online advertising seems tailor-made for direct response marketing, given its measurability and ability to land an immediate sale. But now online channels are growing up in their capability to deliver media content and audiences, and the majority of online marketers in 2013 are fairly evenly splitting their digital spending between brand and direct response advertising -- even though there’s still a lack of consistency in effectively measuring ROI across platforms. That picture of the evolution of online advertising emerges from a new survey report by Vizu, a Nielsen company. 

The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized. 

This week gave us a look at what needs to go on internally and externally to make customer communities work, we talked gamification, SharePoint and took a look at risk management through discovery readiness. 

Let's take a quick look at a few releases out this week aimed at increasing social and business insights, enabling video collaboration and putting your SharePoint show on the road.