HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Digital News & Analysis

The Customer Feedback Revolution

The web is one of the most perfect feedback environments, where the creator and the consumer become intertwined in the network. 

Constant Contact Becoming a Platform Vendor

2014-14-July-vendors-selling-toolkits.jpg

Known mainly as a provider of cloud-based email marketing solutions for small businesses, Constant Contact has been expanding its product offerings, transforming itself into a platform vendor.

With more than 605,000 customers (including roughly 40,000 net new additions in 2013 and 10,000 in the first quarter), Constant Contact has the ability to sell a greater number of solutions (covering event registration, online surveys, coupons and social media campaigns) into an increasingly large installed base.

Now it has the potential to do even more with a product called Constant Contact Toolkit, which it claims which brings together all of the online marketing tools needed to drive new and repeat customers across key channels.

2 Final World Cup Lessons in Marketing Agility

2014-14-July-lights-put-soccer.jpg

Every four years, the world watches in anticipation to see who will rise victorious in the World Cup. Here in the US, we’ve spent the past month pretending our best to be avid soccer or futbol fans. (Kidding, of course, as our affinity for the “beautiful game” has clearly grown since 2010.)

But to be honest, the competition this year has been amazing. Teams have spent years building a solid foundation of teamwork, talent and coaching prowess to earn spots in the World Cup. Countless hours of preparation have come down to a few inches to determine who wins or loses — responsiveness and agility capture the golden opportunity.

Just like the World Cup teams, our marketing organizations have prepared to be agile enough to take advantage of every opportunity to connect users to our brands, convert new customers and engage with social media.

Omnichannel Service Takes the Whole Company

When we look to a company for answers, what do we want?

We want a seamless experience and answers tailored to our needs, no matter how we reach out. Whether we visit a store, check a website, send an email, call customer service or all of the above, we want the source or person on the other end to understand our relevant history and quickly provide answers. We want omnichannel service, and so do our customers.

This Week: 3 WCM Innovators + Enterprise File Sync and Share Top Dogs

WCM Trouble? Not Here
While all is quiet in web content management, these three vendors buck the trend.

Digital Marketers' Loves
You may be surprised what they're digging.

Enterprise of Things
If Microsoft has its way, big data is coming to your Office 365 environment very soon.

Mobile Enterprise Showdown
Want to fulfill the anywhere, anytime vision of the mobile enterprise? Invest in mobile wisely.

Gartner's EFFS Leaders
In a market that's hotter than hot, Gartner announces its kings, and its almost-kings

Box Cashes In
Funding post-IPO for Box? This actually could be a smart move.

The Forrester Wave for Enterprise Social Platforms
Reap the Most Out of Your Investment
Download Report

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Here's How to Measure Customer Health

Thumbnail image for 2014-11-July-dashboard-HadrianSS.jpg

The colorful new customer success tent is filling up quickly with marketers — despite lingering doubt about what customer success means or how exactly to measure it.

As it turns out, Forrester Research has been looking into the latter question. It interviewed 13 US-based Software-as-a-Service (SaaS) companies to get ideas on how "customer health scores" are measured. 

The study was commissioned by Gainsight, one of a number of companies in the nascent customer success segment  along with Amity, Totango, Bluenose Analytics, Evergage, FrontLeaf, Intercom.io, Preact.io, Scout by ServiceSource, Sparked.com and Woopra.

Forrester: How to Use Agile Marketing to Enhance CX

2014-10-July-SS-Robert Hoetink.jpg

The hardest part of shifting to a customer-centric corporate culture may be getting your employees to embrace it. But your strategies and technologies are useless unless they do, according to a Forrester Research analyst.

"It's not just delivering a customer experience. It's making and centering our business around a customer-first attitude and a customer-centric attitude," Anjali Yakkundi, who focuses on digital experience delivery and related topics for Forrester, said Wednesday during a CMSWire webinar.

The webinar, entitled "Agile Marketing: Creating a New Generation of Enterprise Digital Experiences," also included a case study of Zoetis by Nilo Paredes, global product and technology leader for Zoetis, and a review of customer requirements by Steven Plaat, marketing director for CrownPeak, which also sponsored the session.

Microsoft Offers Feds Secured Dynamics CRM #WPC14

It always happens this time of year. Microsoft, which spends most of the time locked tighter than a clam, suddenly opens up and starts giving out news bites like a leaky cauldron. It’s the prologue to the Worldwide Partner Conference and Microsoft can’t seem to stop giving.

Yesterday it announced a whole bunch of productivity and synching releases for the private sector. It also announced a bunch of public sector releases that nearly slipped under the radar, including the fact that as of the beginning of next year, Dynamics CRM Online will be available as a separate instance for US federal, state and local governments.

The new Dynamics CRM instances will also comply with the FedRAMP standard. The Federal Risk and Authorization Management Program (FedRAMP) is a government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services.

What Mobile Marketers Need to Know About iOS 8

At the Worldwide Developers Conference in June, Apple announced a number of changes coming with release of the iOS 8 operating system being rolled out in September. Marketers who communicate with consumers via mobile must be aware of the coming changes so they can adjust their strategies and technology capabilities leading up to the release. It’s important to note though that iPhone 4 will not support iOS 8, so for the time being push strategies taking advantage of new iOS 8 capabilities will need to include legacy support for iPhone users who have not yet upgraded to a new device.

Why Marketing Automation is a Must

2014-10-July-two-children-in-field-of-flowers.jpg

Imagine engaged and nurtured customers, who enjoy personalized, quality content that you deliver to them at the right place, at the right time, on the right device … customers who love your brand so much they just keep buying your products.

Meanwhile, your sales and marketing teams feel empowered to do their jobs better and act accordingly to sell your products more effectively.

Fantasy? Not exactly. One of the technological ways to get to this digital marketing Garden of Eden is marketing automation.

Robot Postal Workers Invade San Francisco

2014-09-July-Robot.jpg

Want to pick up a package from your Aunt Marge, but don't have time to run down to the post office or shipping center?  There may be a robot in your future.

No, Mr. Machine will not wait on line for you. The soda-machine-sized devices stay put. providing a way to ship and receive packages that blends the concept of time-shifting with that of a Redbox video rental.

Working with seed capital, Swapbox, Inc. has  installed 22 of the kiosks around San Francisco -- most of them since May -- and plans to ramp-up its operations if it can line up A-round financing later this year.

Denmark-based Social Management Platform Enhances Platform

This week, Denmark-based Falcon Social released new technology for its social media management platform to allow social logins for websites, combining social profiles with analytics to better tailor customer experiences.

CEO Ulrik Bo Larsen told CMSWire that its Connect technology allows companies to find such correlations as "the size of checkout baskets for customers that 'like' [that company's] Facebook page versus customers who don't."

Time Warner Cable EVP and COO Shares Secrets of Great CX

Connecting with Bill Sobel

Mention Joan Hogan Gillman, and people in media and advertising tend to listen. Gillman is executive vice president and Chief Operating Officer, media services, for Time Warner Cable, where she leads the effort to deliver advanced advertising, data and interactive solutions for advertisers and network partners.

Gillman joined TWC in May 2005 as vice president of interactive TV and advanced advertising. But she's been on the cutting edge of new technology in media and advertising since 1995.

From 1995 to1997, she served as vice president of marketing for Physicians’ Online, an Internet Service Provider (ISP) for the healthcare industry. From there, she made the jump into digital TV when she moved to the UK to head the business development, regulatory and legal teams for British Interactive Broadcasting, the digital and interactive TV joint venture between BSkyB, BT, HSBC and Matsushita. After returning to the US in 2001, Ms. Gillman served as president of Static2358 when it was an interactive TV, games and production subsidiary of OpenTV.

People Trust Strangers As Much As Friends

The ironweed and ivy vines taking over my garden tell me I need a better weed wacker. So I've been reading online reviews and consulting a lot of friends.

Like many consumers, I'm finding both sources are a good supplements to the raw data available on the web, like the size of the motor and the diameter of the cutting line.

When a stranger tells me "this machine broke after three uses," I take it very seriously. And if someone says "this cut through my ivy like butter," that makes me smile.

Facebook's Mind Experiments: Just Media As Usual

2014-8-July-A-Clockwork-Orange.jpg

Yes, "furor erupted" over Facebook's massive psychological experiment to control user emotions by changing the configuration of posts.

How naive are we, really? Of course Facebook wants to control your thoughts — that's the whole point of media.

Emotional manipulation in the media is nothing new. That's why we have Rush Limbaugh. Perhaps Facebook's experiment was more disturbing because of its scale, and the fact that it failed to alert or gain the consent of its users.

But anybody thinking that the trend of media companies using real time user data to control reactions of its audience is something new is mistaken. 

Displaying 151-165 of 3230 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >