Today’s leaders can learn a lot from a turtle. Yertle, that is.
If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle constituents to pile on top of each other to lift him higher and higher so that he can be ruler of everything within his sight. Ignoring the repeated pleas of Mack, the poor, squashed turtle at the bottom of the stack, up Yertle rises until, fed up and hungry, Mack emits a tower-shaking belch that topples the tower and ends Yertle’s rule.
The demise of Yertle? He was a failure at social. By not using his channels to listen to and learn from those lower in the ranks, his empire ended up in the mud.
Ted Coiné, Chairman of Switch and Shift, and a Forbes Top 10 Social Influencer, offered CMSWire this analogy when we chatted with him about his eye-opening book, A World Gone Social, co-written with Mark Babbitt.