Halloween is arguably one of the greatest marketing successes of all times. From a modest holiday that provoked kids to raid their parents' closets in search of a makeshift costume, Halloween has grown to a spook-tacular extravaganza.
Mike Kercheval, president and CEO of the International Council of Shopping Centers, said this week that consumers have become more and more be”witch”ed with Halloween. According to an ICSC survey, nearly three-quarters (74 percent) of US households plan to spend money on costumes, candy, decorations and Halloween-related items this year.
Eight out of ten households plan to spend the same or more than they did in 2013, giving the holiday an estimated $11.3 billion price tag for 2014. "This is good news for retailers because Halloween spending is considered non-essential or discretionary, so all signs point toward a similar consumer sentiment during the holiday shopping season," he stated in a blog post.
You gotta love Halloween ... Go ahead, click. I dare you.