Digital News & Articles

Via social media and other channels, marketing has become a conversation. But what is the customer saying? A new report from the Aberdeen Group attempts to find out. 

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

Have you been building up your Klout score through social activity, informative posts and connections? If so, you could be a Klout Expert, someone wise enough to get your content to the top of search engines thanks to a new initiative by the measuring company. 

The creators of Drupal Commerce, Commerce Guys, have released Commerce Mobile, an iOS app that's designed to improve the online shopping experience through an in-app connection with Drupal commerce websites.

As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Customer engagement can be compared to hanging out with your best friend: the better you know each other, the more fun you will have and the more engaging your time spent together will be. After a while you can almost guess what’s on your friend’s mind, making your conversations worthwhile for the both of you. It’s this constant process of interacting with each other that forges a strong relationship between two people.

Well, that DAM week is over. And, in recent digital asset management news, Netx combines with ConceptShare, ADAM 5 and TACTIC 4.0 emerge, DAMNY 2013 is now a memory and Brandworkz unveils multiple version outputting.

Marketing software provider HubSpot is out with an integrated suite of tools that it says will “make social media personal again.” Called Social Inbox, it merges a company’s contacts database of leads, opportunities and customers with its social media interactions. 

A/B testing and multivariate testing both have their purposes, so how can you choose which to use?

It’s all about business at Linkedin and the site aims to improve how well professionals can connect and interact with each other, their industry and other areas of interest with a new Channels feature.

How to staff for analytics seems to be a front and center concern for many enterprises today. It doesn't matter whether there's been zero resources dedicated to digital analytics or whether there's a staff in place. Figuring out whom to hire in order to manage analytics is a big question.

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

In an indication of digital asset management’s increasing integration into a larger marketing framework, DAM vendor ADAM Software has announced the release of its ADAM 5 platform. The company described the new platform as heralding “a new era of collaborative enterprise marketing” that does away with siloed components, and its press release doesn’t even use the term “digital asset management.” 

The insurance industry is experiencing a major shift in market behavior. Whether this becomes a perfect storm for failure or a new growth opportunity will depend on the insurer’s ability to respond to the sea change.