Digital News & Articles

 Twitter is a lot of things to a lot of people, but for those who follow it to expand their musical scope and social circle, a new mobile app and service should help focus attention for all those into top and new tunes. 

This week marked the second in our monthlong focus on customer communities. We also saw some critical views of the ever so popular SharePoint -- is it maybe not the end all, be all so many of us thought it was?

Here’s the scenario: a scantily clad woman wearing a string bikini approaches your table while you’re stuffing yourself at an all-you-can-eat brunch and tries to sell you a membership to a gym.

Wrong time, wrong place, and just plain odd, right?

When it was first introduced in late 2010, the Rockmelt social browser seemed like a next step -- instead of connecting with friends on social sites, users could connect with them directly through the browser. Rockmelt was “a browser,” co-founder Eric Vishria said at the time, “that does more than just navigate pages.” But next steps can go in unforeseen directions, and the company announced this week that it will soon "end-of-life" its social browser.  

Step by step, Google is integrating its many properties into a rolling ecosystem of possibilities. Now, the technology giant is rolling out a beta test to allow a business’ YouTube videos to appear on its Google+ pages, raising a variety of possibilities for marketing, customer engagement and other uses. 

Big Data makes big promises, but it’s hard to leverage and slow to deliver. That’s the sentiment of many marketing execs who see the possibilities but have yet to realize big rewards.

I've covered the Forrester Wave for Web Content Management, looked at the Leaders and the Strong Performers and talked about the WCM market's evolution overall. This last piece looks at the contenders and asks a question that I expect many might be asking.

Digital asset management vendor ADAM has released PIMS 3.2, an update that links product information to marketing from within a centralized database.

Social media giant Facebook has acquired Osmeta, a Silicon Valley-based mobile technology startup, for an undisclosed sum.

Big Data technology solution vendor Monetate will make its LivePredict customer segment discovery tool available this summer. LivePredict will automate customer segment discovery by sifting through volumes of Big Data to find segments marketers want to focus on.

Developers working on in stream payment apps be warned. Twitter will close off your service if you try to set up shop on their turf without proper authorization as the company has done with a startup called Ribbon.

The hour is almost upon us for our Google Hangout. Join us at 12 noon EDT for an in depth look at customer communities: where they fit in customer experience strategy, their influence on business decisions, and how social media is affecting them.

DAM, that week went quickly. In recent digital asset management news, North Plains releases two Xinets, there’s a new Elvis, DAM can be valuable when it’s invisible, FocusOPEN has an update, SDL Tridon has a major new release, and a return to return on investment. 

Video on the Web has become a key part of many companies’ marketing toolkits. To offer that capability, Web content and customer experience provider Kentico Software is adding to its Enterprise Marketing Solution video integration and hosting from Questionmine. 

Publishing platform, Medium has announced new features designed to make the user experience even more collaborative.