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Digital News & Analysis

How Does Mobile Affect Purchasing Decisions?

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About 83 percent of web traffic to B2B sites still originates from desktops, according to new data from Wpromote, an online marketing agency. But B2B would do well to watch the rise of mobile traffic in consumer sites -- and its role in purchasing decisions.

According to stats from online marketing agency Wpromote, desktop web traffic to consumer sites dropped to 73 percent in the first quarter, from 82 percent and 88 percent in the same quarter in 2013 and 2012, respectively. Meanwhile, web traffic from mobile devices increased by 50 percent in the past year and now represents a quarter of all website visits.

The El Segundo, Calif.-based company surveyed 35 client websites in e-commerce, business to business and consumer services. Although the sample is small, the findings supported the general wisdom about the move to mobile.

Marketing Content Isn't King Without Buyer Relevancy

Remember the days of producing content on your website just to, well, produce content?

Maybe it was for SEO. Maybe it was to add another element outside of product descriptions and the “About Us.” The more content, the merrier.

Content may be king, but it’s a pawn without relevancy for the buyer. Two reports released in the past week -- one by IDG Connect and the other by Forrester Research -- deliver this message.

“When it comes to providing content, the two most important things are its alignment with organizational needs and its relevance to the buyer,” Robert Johnson, vice president and principal analyst for IDG Connect, told CMSWire this morning. “… More vendors have woken up to the fact that they simply can’t just create new content. In some cases, the buyer can’t find what they need and when they do find it, it isn’t relevant enough. It’s hurting vendors.”

How Hackers Can Use Facebook, Google to Crash Your Website

2014-28-April-Chaman-Thapa.jpgWatch your website — and this time, you have bigger threats than viral videos or suspected porn.

Hackers can apparently exploit vulnerabilities in Facebook and Google to perform distributed denial-of-service (DDoS) attacks on target websites — and neither Internet giant seems overly concerned, according to the developer that alerted the two companies to the problems.

"Both of the problems are quite serious for two reasons: 1) the ease in which the attacks can be executed and 2) the huge traffic volume these kinds of attacks can potentially generate.

The traffic would be very troublesome for most websites. Both Facebook and Google individually are close to Gigabits per second, maybe more. Combining them would be even more devastating," Chaman Thapa told CMSWire. 

Thapa, "a software enthusiast who loves programming and solving problems," detailed the problems he uncovered with both sites on A Programmer's Blog and the DEFCON Hacking Page on Facebook. He claims Google Spreadsheets and Facebook Notes can be used to "DDoS any website."

And neither Facebook nor Google are arguing that Thapa is wrong.

It's Not Voodoo. It's Tag Management

It's Not Voodoo. It's Tag ManagementWhat if I told you that you could harmonize the facets of your fragmented marketing technology stack? What if I said you could more easily share customer context across those technologies? What if you could add, remove and change the technologies you use, without involving the IT department? Sounds like voodoo, right?

Top Tasks at Dutch Local Councils and Municipalities

The best governments in the world take as little time as possible from their citizens. Simplicity thrives on transparency. Corruption thrives on complexity.

Responsive Design: Great for Web Sites, Hard for Mobile Devices

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Responsive web design (RWD) is generally regarded, as CMSWire writer Tom Murphy noted today, "just fine for now." But a new survey from Trilibis, a provider of mobile development solutions, claims mobile performance on responsive design websites is often "unacceptable."

Four out of five RWD websites provide suboptimal page weight and load time on mobile devices, according to the survey, "Responsive Web Design: Why Image Optimization Is Crucial for a Mobile-Friendly Customer Experience."

The survey examined 155 responsive websites. Of these, Trilibis found only 21 percent loaded in less than four seconds on a smartphone. Nearly a third required between eight and 48 seconds to load, with equivalent connectivity.

Celtra Offers Cross-Screen HTML5 Tech for Brand Advertising

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Which HTML5 camp are you in?

Some think HTML5 hasn't met expectations as a platform for mobile applications. An IDC report, "The Evolving State of HTML5," noted the technology is still plagued with misconceptions. Native app development and HTML5 will continue to co-exist, the IDC predicted. Native app development will continue to be "the primary way mobile applications will be delivered and run."

Others see the technology as promising. Sencha, an open-source web application frameworks provider, said standards-based HTML5 development, whose popularity has been growing in part because such apps can run cross-platform, has caught on big in the enterprise.

Celtra feels there's promise.

This Week: Death by Poor CEM + Get the DAM Truth

Death of a CEM Salesman
Digital Clarity Group research claims organizations have to transform the way they work or they'll die

'Next' Big Thing?
IBM, in a sneak peek of its Mail Next email platform, explains why it thinks it's ahead of Google.

Mobile Changes for Intranets
Users are so inured to the mobile app experience that anything more complex than simple searching leads to demand for  an app.

SharePoint Security Breaches
Organizations must develop adequate information security policies regarding SharePoint.

The DAM Truth
Organizations need a central place where all rich media assets may be managed for specific use and distribution

Box's Dough Woes
Box is spending more than it is making — and some wonder if it will postpone its IPO.

White Paper: Top 7 Success Factors for Optimizing Customer Experience
Learn how you can improve your marketing efficiency.
Download White Paper

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Is the Web CMS Market Seasonal?

Is the Web CMS Market Seasonal?What do the four seasons have to do with web content management? 

Just as we start piling on layers come late fall or make plans for vacations in August, if we know the peaks and troughs of demand in our industry vertical we can focus efforts and budget spends at the right time of the year. And depending on how seasonal our industry is, we can decide whether to use month-to-month progress reports (January vs. February) or year-over-year (January 2014 vs. January 2013).

Sharing Google Analytics, Ranking Webcasts and More

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And now, the news. This week, DAM NY is set to bloom, Google Analytics wants you to share, an omnichannel Currency is born and Cloudwords adds machine translation.

Also, webcasts get engagement measuring from ON24 and Sizmek tracks measurement worldwide.

Plus, AtTask integrates with Widen and WebDAM, SpringCM with SteelBrick, YP with OpenX, and Crow Canyon Systems with FPweb.

Marketers Need to Own Their Tech Decisions

Marketers Need to Quarterback Their Tech DecisionsThe marketing team’s role within a company, particularly that of the CMO, has evolved drastically over the last year. Being able to market in its most traditional sense is no longer the key: businesses expect marketers to become digital and technology leaders.

The marketing department now consists of technology builders, who have to create new channels (websites, mobile apps, Facebook apps, etc), implement new tracking systems (marketing automation, CRMs, mobile analytics) and integrate these into their customers’ experiences. More importantly, they have to quantify each step of the marketing funnel.

Incapsula Names the Site Hackers Used in Major DDoS Attack

2014-24-April-cat-talkGo ahead. Go back to your cute cat videos … and, we concede with a grimace, the sex kitten videos, too — if either happens to be your thing. 

A few weeks ago, we told you how hackers used a novel technique to get thousands of online video viewers to unwittingly bombard a B2B website with junk traffic.

Incapsula, a web security firm, said the attack resulted from a persistent cross-site scripting (XSS) vulnerability on one of the biggest and most popular video sites on the web.

Incapsula co-founder Marc Gaffan initially declined to identify the site, saying he wanted to give it time to patch the vulnerability the hackers exploited. All he would acknowledge in early April was that the site ranks among the top 50 websites in the world by traffic based on statistics from Amazon-owned firm Alexa.

That seemed to narrow it down to Youtube.com — the third largest — or Xvideos.com — the 44th largest.

Wrong!

How One UK Company is 'Reinventing Commerce'

Connecting with Bill Sobel

Philip Letts likes to say he is "reinventing how businesses do commerce." He's CEO of UK-based blur Group — an "s-commerce company," as he explains it. In this case, the "s" stands for business services. The company developed a platform for buying business services.

Letts said his company's Global Services Exchange uses its proprietary platform to help about 45,000 business users in 145 countries buy, sell and deliver core business services and take advantage of Software-as-a-Transaction to pay for these projects.

The company was founded in 2006 and the Global Services Exchange was formally launched in January 2010. Back then, Letts said, just around three projects per month were submitted. Now, nearly 300 projects start on the Exchange each month.

Customers include Danone, Broadridge, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco.

Want to know more?

IBM and Fluid Take Watson's Big Data Smarts Shopping

Michael Rhodin  IBM Watson Group with Fluid Expert Shopper  app and  Brooke Aguilar VP Global Business Development Fluid.jpgFor those whose only association with IBM's Watson is its $1 million win on Jeopardy, that could be about to change. IBM announced Tuesday that it will partner with digital retail developer Fluid to turn Watson into ... a personal shopper.

Unfortunately you won't see Watson trying on lipstick in the aisles of your local shopping mall any time soon, but Watson will power Fluid's shopping advisor to offer personalized shopping tips.

Banish Boring: 3 Steps to High-Performing Partner Portals

Banish Boring: 3 Steps to High-Performing Channel PortalsThe term “portal” does not cause hearts to skip a beat. Almost two decades of boring, barely-functional portals have done immeasurable harm to the term; their intended audiences ignore them, and the people who manage them see them as busy work.

But if you sell through indirect channels, the portal is the key to growing and boosting the productivity of your channel program. If it’s being developed and nurtured the right way, it can be a one-stop self-service site that answers partners questions about marketing, training, technical support and more.

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