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Digital News & Analysis

Rubicon Project Automates the Digital Ad Marketplace

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In the fragmented ad-tech market, Rubicon Project is focused on the sellers. The company’s cloud-based platform automates sales of digital ads for more than 700 publishers and applications, including 40 percent of the ComScore 100.

The company boasts that its ad exchange reaches 97 percent of Internet users and claims that no digital display platform in the US has a wider reach.

On the buyer side, ad agencies, ad networks, more than 300 demand-side platforms (DSPs) and more than 100,000 brands use Rubicon Project’s solutions to simplify the management of their digital ad spending — covering everything from order flows to campaign tracking and audience analytics.

So what's the outlook for this company?

HP Autonomy Adds Muscle to its Marketing Platform

HP Optimost Visual Test_ lead.jpgHP continues to build its portfolio today with the launch of Optimost Visual Test (OVT), a new self service A/B/n testing product that builds on the technology it acquired when it bought Autonomy. The technology aims to help marketers identify new opportunities more quickly. 

The introduction of OVT follows last October's launch of HP Autonomy’s new Digital Marketing Hub (DMH). OVR is, in fact, tightly integrated with DMH and adds considerable muscle to the marketing platform. 

FBI Warns: Check Your Windows PC for a RAT

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The latest warning from the FBI bears a strange resemblance to a trailer for a poltergeist experience. Does your mouse cursor move erratically with no input from you? Does your web camera light unexpectedly turn on? Does your monitor turn off -- for no apparent reason?

In reality, the warning is about Blackshades, a remote access tool malware that affects Microsoft Windows based operating systems.

According to the FBI, the malicious remote administration tool (RAT) has been used to steal passwords and banking credentials, hack into social media accounts and access documents, photos and other computer files. The program can also record all keystrokes, activate webcams to spy on victims, “hold a computer for ransom” and use the computer in distributed denial of service (DDoS) attacks.

The malware gained notoriety in a "sextortion" case involving a teen beauty queen last summer.

B2B Marketing Needs Durable Systems of Engagement

2014-19-May-No-Sales.jpgAnyone looking to sell IT technology business-to-business (B2B) has it pretty hard these days. Decision-making processes have become more complex and more people have a say.

A recent Text100 study reported (registration required) that on average, six people (in Germany, seven) with very different functions are involved with purchasing decisions. Two-thirds of the companies surveyed said that once the decision had been made, the purchase still had to be signed off by the board. At the information gathering stage, decision-makers use numerous offline and online channels to do their research. This stage now lasts longer and more resources go into preparing and justifying decisions.

The study, which surveyed 1,900 people from around the world, asked questions about the influences that affect B2B decision-makers as they consider purchasing IT solutions.

E-Spirit CMS Promises to Improve User Experience

Content is still king. With the version 5.1 release of its FirstSpirit Content Management System (CMS), e-Spirit re-affirms its commitment to that principle.

Good content means good customer experiences, and good customer experiences helps to retain customers, the company maintains.

Adobe Users: Full Day's Work Lost in Login Lockout

customer experience, Adobe Users: Full Day's Work Gone Due to Login LockoutTom Edwards had deadlines to hit. Clients to answer to. Money to make.

He couldn't get any of it done when Adobe's software crash last week locked out him and the rest of its million users from its online subscription service.

"The login failure meant that we could not complete scheduled workloads for three of our customers, all of which had updates and changes to be made to their websites, one business critical, as well as finish design mock-ups for another client," said Edwards, founder & director of Digital Edwards, a Berkshire, UK-based creative and marketing agency. 

Customer-Centric and Easy to Use is the New Business Model

Truly customer-centric companies will dominate the Internet Age. 

Alibaba, a Chinese Internet company, is about to go public in the US. It is expected to raise more than the Facebook share sale.

According to the BBC, “The total value of merchandise sold on its platforms last year was more than that sold on Amazon and eBay combined.” Alibaba has 72 percent of mobile commerce in China.

This Week: More DDoS Attacks + EMC, Documentum Partnership

Take Web Cover!
DDoS attacks are getting stronger, faster, bigger and smarter

IBM's CX Platform Examined
Marketers aren’t the only ones involved in marketing. That’s why IBM deployed a new customer experience platform.

Happy Customer, Happy ROI
This is your new ROI: start by improving the client experience through the employee experience.

Collaboration Justification
Are there any good examples of a business justifying its social collaboration investment in clear financial terms?

Layoffs or No Layoffs?
SAP this week tells us no "massive" layoffs are planned. But there will be some layoffs

Match Made in Heaven?
EMC and Documentum officials say they are a good fit, but it's not the whole story.

6 Factors for Choosing the Right Marketing Tools
Practical insights into the customer journey and how these impact your choice of tools.
Download the White Paper

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Bad Time for an IPO? Don't Tell Zendesk

2014-16-May-Zendesk-IPO.jpgIf anyone tried to convince Zendesk cofounder and CEO Mikkel Svane that now was the wrong time for an enterprise, SaaS company to go public, it’s good he didn’t listen.

Yesterday the company’s shares opened for trade on the New York Stock Exchange, under the ticker symbol ZEN, at $9 each -- directly in the middle of its projected $8 to $10 range -- and ended the day at $13.43, more than 49 percent above where they started.

It’s estimated that the cloud help desk provider raised $100 million which it will use to build on its success and accelerate its growth.

IBM Marketing VP Adds Color to Big Blue [Video]

2014-16-May-colorful-socksThere was a time when most IBMers wore uniforms of pin-striped suits, white button-down shirts, rep ties and wing-tipped shoes. Now there's a lot more color — in speech and dress, thanks to the leadership of executives like Tami Cannizzaro.

Cannizzaro is a vice president of marketing in the industry solutions division at Armonk, N.Y.-based IBM. She embraces social media, thinks of herself as a brand advocate and credits her employees for being smart enough to share appropriate information about themselves and their company.

"I always hear people say 'I don't have time for social media.' What I tell members of my team is that I prefer then to be active advocates for our brand, making sure they are aware of what's happening in the industry, rather than answer their 200 emails from internal type activity."

"It's really important, especially for large brands, to use social media to be active and keep their hands on the pulse of what's happening, especially in marketing. As a marketer, the landscape is changing very, very quickly. It's important to stay fresh and really understand how to use social, because it's a very powerful tool."

Social Media Apps for Marketing, Software Updates and More

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And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel.

Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.

Are You Playing Whac-A-Mole With Customer Experience?

Are You Playing Whack A Mole With Customer Engagement?We've all heard that the customer is in charge: They're calling the shots and managing their own destiny. The role of vendors has been relegated to a supporting and enabling one. It’s all about the customer and the only thing that matters is their perspective.

CEOs and management teams agree on these points on an intellectual level, but emotionally, the new reality is a hard one to swallow. In the good old days Sales was the key to customer’s success. Having that level of influence is hard to let go of.

Shutter the Sales Funnel

Shutter the Sales FunnelAs form publishers find they are able to ask for less and less personal information (and get away with it), some panic, thinking they're losing the best, cheapest lead stream they know. And, without a doubt, they are. This article continues that discussion started in Free Me From Your Website Forms, but from the perspective of the marketer who now needs an alternate solution.

Professional marketers reading this will likely take one of two positions: They’ll panic at the idea of shuttering the tops of their sales funnels or they’ll see the writing on the wall and think, yep, this is exactly the way things are going.

Free Me From Your Website Forms

2014-14-May-Pawn-Shop.jpgHow much would it cost me to buy your name and email address? You probably don’t have a figure in mind but you negotiate the worth of your personal information every time you submit a website form.

These 5 Companies are CX Innovators

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Last week we asked you to dust off your prediction skills, weigh some odds and take a shot at guessing the winners of the 2014 CX Innovation Awards. Now it's time to find your ballot: We know the winners.

Just yesterday, the Customer Experience Professionals Association (CXPA), a global non-profit organization created to guide and enhance customer experience management, named five winners from a list of 14 semifinalists. 

Winners were announced at the CXPA's fourth annual Insight Exchange event, which continues today in Atlanta.

Come on ... Admit it. You're eager to know who they are.

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