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Digital News & Analysis

What You Need to Know About Responsive Web Design

2014-13-May-Responsive-Design.jpgBusinesses that want to compete in the growing world of mobile commerce and content need a mobile strategy. While native apps can help provide a seamless user experience, there are products and services where an app may not be the right choice. This is where other solutions come in.

One solution is responsive web design (RWD). Ethan Marcotte coined the term in a 2010 article on A List Apart. RWD gives users a seamless web experience across different screen sizes. By using fluid grids, flexible images, CSS3 media queries (among other tools), RWD seeks to minimize the amount of scrolling, zooming and overall effort required on the part of the user in order to provide a faster, more adaptive web experience across different screen sizes and platforms.

The concept may seem intuitive, but the planning and execution require forethought.

Here's a Way to Talk to Customers - In Real Time

San Francisco, Calif.-based Square Inc. already enabled companies of all sizes to accept payments via credit and debit card. Now it wants to give “Square sellers” -- vendors that use Square Register, the company’s smartphone and tablet based point of sale app -- a direct line into the experiences of their customers.

The company introduced Square Feedback today, signaling the addition of real time customer service capabilities to its existing services for $10 a month. If it works as expected, it could provide customers a way to make their feelings known — before they share experiences on social media.

Please Stop Tweeting #mute

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If you long for the sounds of silence, even on social media, then Twitter's new mute button may be for you. Of course, an account feature that allows users to shush a user — or a brand — creates some new marketing challenges. But back to that in a minute.

Oh Boy! Disney Bridges the Physical-Digital Divide

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For decades, The Walt Disney Co. has been bridging the divide between animation and live action, as well as physical and on screen realities. Now it may be championing ways to bridge the divide between digital and physical retailing.

A recent brief from Forrester Research suggests the company that led the way in theme parks, multi product branding and unique physical retailing could also be a pioneer here. "Brief: Disney Leads the Charge Across the Digital-Physical Divide" [fee charged] looks at Disney's MyMagic+, a $1 billion, next gen tech customer experience.

As Mickey Mouse might say, "Oh boy!"

Hacked! Attack of the DDoS Protection Services

2014-12-May-Attack-of-the-DDos-Protection-ServicesForget about engaging content and brilliant marketing. Neither of those things matter if your website falls victim to a distributed denial-of-service (DDoS) attack.

DDoS attacks sabotage corporate websites to make them unavailable to legitimate visitors. Researchers at Incapsula, a cloud-based website security and performance service, said DDoS attacks are getting stronger, faster, bigger and smarter. 

And here's the really scary part: The very DDoS protection service you contracted to guard your website just might be responsible for destroying your site — or someone else's site.

Like a zombie apocalypse that transforms cherubic kindergarten teachers into rapid killers — or an angry 50-foot tall woman — nothing is more frightening than the unexpected. The team at Incapsula discovered that first hand recently when they traced yet another DNS DDoS attack on a B2B business ... and found it originated with two DDoS protection services.

Writing an Agile, Scalable Marketing Future

2014-12-May-Rewriting-Marketing.jpgIt should be pretty clear by now that the process of marketing and creating content for customer experiences has changed. From the broad disruption of digital, to the more specific challenges of developing mobile experiences, to social and the puzzle that is still personalization -- is it any wonder that more than 75 percent of marketers feel like marketing has changed more in the last two years than it has in the last 50?

How Traditional Branding is Killing the Web

Everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave. 

Guess What 3 Countries Offer the Best Customer Service

The three top countries for customer service may not be the ones you expect. According to a new report from Zendesk, a cloud-based customer service platform provider, New Zealand, Canada and Norway know how to keep customers satisfied.

The just released Zendesk Benchmark Q1 report is one in a series since March of 2012. The previous report ranked Norway, Canada and Denmark as the top countries for customer service.

Sam Boonin, vice president of products at Zendesk, told CMSWire the report is based on 40,000 companies that use Zendesk for customer service. The data focuses on customer support efficiency, self-service behavior and levels of customer engagement.

This Week: Mailjet vs. MailChimp + Big Changes at SAP

Mail Battle: Jet or Chimp?
Mailjet releases new A/x testing and says it's the best out there, even better than MailChimp

Get Relevant in Social
The most popular social media tactics are also among the least satisfying

Microsoft Answers Cisco Charge
Cisco claims that with Microsoft's enterprise collaboration suite, you need "bolt-on offerings from other vendors." Microsoft disagrees.

Make Right Case for Social Business
Though we see a lot of innovation in social business, we are not seeing that much disruption.

ECM Pack Leaders
Nucleus named the leading ECM vendors. It includes some surprises

SAP HANA Boss Resigns
News of Vishal Sikka stepping down from SAP HANA will be upsetting to some, including investors.

eBook: 7 Reasons to Consider Responsive Design
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5 Ways to Handle Real Time Content Demands

5 Ways to Handle Real Time Content DemandsBetween social channels, knowledge bases, blog comments, blog posts and the many other ways to interact with customers, how do you stay “on” in real time, even nights and weekends? Users are online all the time. Article comments, support questions and social posts appear around the clock. And as we have seen time and again, customers are more than willing to take action when companies don’t reply quickly enough.

Savo's Digital Postcards, CDNify's Free SSL and More

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There's plenty of news to share this week: Showpad's new features, Brainshark's new filters, Widen's integration with ProofHQ and CDNify's free SSL.

Welcome Real-time launches its location service and Savo reveals digital postcards. Plus, Good Technology's newest Mobility Index Report is out and TouchConnect offers ways to move customers to self-service.

Demandbase Invests in B2B Marketers with Cloud Release

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The difference between B2B and B2C marketing is simple: all web traffic amounts to potential customers in B2C, and B2B relies on targeted audiences even down to a particular department within a company.

That’s how B2B digital marketing provider Demandbase sees it. Today, it releases its B2B Marketing Cloud, which it calls the first subscription-based marketing platform that helps marketers target accounts, plan ad spending and tie acquisition costs for target accounts to revenue.

In the new offering, Demandbase pulled together several solutions and introduced Performance Manager, a dashboard that brings ad impressions, website activity and CRM data into one unified view. 

“We plug into CRM marketing solutions you already have in place to make them more B2B enabled,” Chris Golec, CEO of San Francisco-based Demandbase, told CMSWire.

4 Key Concepts Driving Digital Transformation

Organizations from large enterprises to one-man shops are in the midst of a digital transformation. Some gladly embrace the change. Others resist while still more are so busy keeping up with demand and duty that they risk missing it all together.

Nevertheless, it is happening and business leaders need to know what is happening and what to do about it.  

Dstillery's Andrew Pancer: How to Build Smart Marketing Campaigns

Connecting with Bill Sobel

Holding a BS in Business Administration from Washington University and an MBA from NYU, Andrew Pancer has been around the block a few times. In fact, when he joined Media6Degrees back in 2008, he had already compiled a considerably impressive resume.

During his tenure at About.com, Pancer tripled profits and brought revenues to more than $100 million dollars. He would later go on to serve as the vice president of digital development at the New York Times, where he began working with the kind of technologies he’s currently fleshing out at Dstillery.

Pancer sat down with CMSWire’s Bill Sobel to talk a little bit about his own professional journey, brand value and the advertising strategies he’s helping pioneer as the COO of Dstillery.

Place Your Bets: Name the Top CX Innovator

Place Your Bets: Name the Top CX InnovatorJust when you thought there was nothing entertaining to do at work today, we offer this. Dust off your prediction skills, weigh some odds and take a shot at guessing the winners of the 2014 CX Innovation Awards.

The awards are sponsored by the Customer Experience Professionals Association (CXPA), a global non-profit organization created to guide and enhance customer experience management. It was co-founded by CMSWire contributor Bruce Temkin, managing partner of the Temkin Group.

CXPA just announced 14 finalists. Winners will be announced at the CXPA's fourth annual Insight Exchange event, which runs May 13 and 14 in Atlanta. This year's program includes:

  • Jeb Dasteel, senior vice president and Chief Customer Officer at Oracle on "Oracle’s Customer-Centric Journey"
  • Alison Circle, Chief Customer Experience Officer at the Columbus Metropolitan Library on "Re-Experiencing Legacy Brands"
  • Bob Johnson, president, Sprint Retail, and Chief Service and Information Technology Officer at Sprint on "Building a Customer-Centered Service Culture"

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