Digital News & Articles

Europeans and Canadians prepare to welcome the first "proper" BlackBerry 10 device, while America gets ready to buy the new Galaxy S4 by the million, not letting some less-than-stellar review comments get in the way. 

It's that time again! We're a couple of  hours away from this month's Tweet Jam and, as usual, it's sure to be a hit. This month we will be talking Customer Communities -- How are they useful to an organization? How can we measure their success? How will they continue to evolve?

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

Aaron Dun feels marketer's pain. In his role as Vice President of Marketing and Strategy at Web CMS provider Percussion Software, Dun sees a lot of people “who are stuck.”  

After recent high-profile hacks, breaking into Twitter accounts is starting to look like child's play. The company is responding with improved authorization methods to check changes are made by the legitimate owner of an account. 

Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands. 

Apple has reported slightly better than expected results ahead of its earnings call, but sales of iPhones and iPads are losing their dramatic growth of recent years, as the company reports its first drop in profit in a decade. 

Customer experience management company SDL has updated its executive team by hiring Grant Johnson, formerly of Pegasystems, as the company's new Chief Marketing Officer (CMO).

Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now offering it Customer Engagement Analytics (CEA) platform, which it described as the “industry’s first to combine interaction and transaction analysis.” 

There's certainly been much written about Customer Experience Management (CXM) of late, but little about the related technology gap.

ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.  

For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology. 

Customer intelligence provider FirstRain, whose name invokes nourishing precipitation after a dry spell, is looking to refresh productivity in Salesforce through the release of a new set of integrated customer analytics. 

At the end of last week, Google announced its figures for Q1 that showed Google up 16% on the year. Google cited increasing willingness by enterprises to use mobile advertising and Google tools as one of the reasons for the lift. This week it offers upgrades to those marketing tools with enhanced campaign improvements for Google+ and mobile apps.

Creating and sustaining healthy communities is part art and part science.