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Digital News & Analysis

Privacy is Overrated: Ask Your Customers and They Will Tell

IBM Retail What  information consumers will share.jpg

Guess what? New research from IBM shows customers are willing to share their personal information, especially if they get something in return.

Excuse us while we yawn ... But doesn't it seem like anyone who ever signed up for something as innocuous as a store loyalty card could explain the same thing? How many people registered for a website during the heady dot-com days, just to get a free water bottle?

And don't even get us started on the phenomenon of too much information on social media, where everyone shares just about everything, for nothing but 15 seconds of fame in return.

So let's overlook the obvious, and see if there are any deeper insights in the research IBM released this week at the National Retail Federation's 103rd Annual Convention and EXPO in New York City.

Exploring the Potential of the Internet of Things

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The Internet of Things (IoT) isn't a new phenomenon, but it’s certainly one that’s getting a second -- a third, a fourth, a tenth -- look in recent months. Think of the ways you integrated IoT into your every day: sensors in your car that alert you to check the engine, pacemakers and high tech, hands-free medical devices, red light cameras or even the microchip in Fido.

These commonplace devices work without direct human interaction, often sending substantial amounts of information or, in some cases, responding to their environmental circumstances on their own. Today these and other essential and far flung IoT connections account for 1.9 billion devices, with Business Insider predicting upwards of 9 billion by 2018.

9 Key Facts about Web CMS in the Marketing Technology Landscape

MarketingTechLandscape.jpgDom Nicastro recently covered my latest crowded marketing technology landscape. The key takeaway? It's big.

In fact, it's far bigger than this graphic portrays. In the flood of comments on my accompanying blog post, you can see the dozens of amazing companies that have chimed in to kindly point out that I missed them. (Mea culpa.)

Noreen Seebacher followed up with a post that expressed most people's visceral reaction to the scale of this landscape: "Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated."

 It is complex. But one way to tackle it is to focus on one piece at a time. So let's zoom in for a moment on the platform layer, in particular the Website/WCM/WEM category -- i.e., the ever-expanding assortment of acronyms formerly known as "CMS." For shorthand, let's just call it the CMS category.

When Small Vendor Meets Large in the Web CMS Ecosystem

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IBM and CoreMedia have joined forces in the IBM Smarter Commerce partner ecosystem, giving the content management provider and Gartner Magic Quadrant for WCM visionary some Big Blue wings.

The WCM vendor, with about 150 employees, announced the news Monday at the National Retail Federation's 103rd Annual Convention and EXPO in New York City that its LiveContext platform is joining the IBM WebSphere Commerce. 

Internet Of Things Solutions Help Companies Transform Customer Experiences

Internet Of Things Solutions Help Companies Transform and Enhance Customer ExperiencesWe are in the midst of a 20 year business cycle Forrester identifies as the age of the customer. In this era, successful companies will leverage the power of mobility devices, services, applications and big data to transform customer experiences. Internet of Things (IoT) solutions help businesses achieve this transformation using sensors, networks and analytic software to connect objects with computing systems and provide insight and control of the status and activities of assets, products and even people.

A New Way to Look at Digital Marketing

50yardline.jpgThe Super Bowl is coming soon and with it we can expect a variety of eye-popping television commercials designed to capture our attention and provide advertisers a spike in sales activity. The bar is raised every year to see which brands demonstrate the most creativity or controversy. In parallel, the price of the opportunity is rising as well. Thirty seconds of air time will come at the job-risking cost of an estimated $4 million, up from $3.8 million last year.

Adobe Focuses on Consumer Marketing in New DPS Release

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Adobe is out with a new release of its Digital Publishing Suite (DPS) that focuses on consumer marketing. This release, version 29, was unveiled in two phases – the first in early December and now the second. Highlights include greater flexibility in targeting text notifications, new support for streaming audio and video and a branded, functional welcome screen.

Adobe Connects Neolane Technology to Experience Manager

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Adobe continues to integrate the cross-channel campaign management technology it acquired when it bought privately held Neolane for $600 million last summer. It is connecting the technology to its web experience management system, Experience Manager to streamline the creation and delivery of content in real time, at scale and across all marketing channels.

Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated

complications.jpgSay what you want about Scott Brinker's latest Marketing Technology Landscape supergraphic. It's comprehensive. It's colorful. But more than anything, it's complicated.

With 947 marketing software vendors in 43 categories around six major classes, the headache inducing data visualization makes it very clear that even Sisyphus may have had an easier task than today's digital marketers.

Lest you think I'm exaggerating, consider this. Brinker himself told CMSWire there are probably even more vendors in more categories in more classes. And all this begs a very simple question: Does it really have to be so complicated?

The Internet of Things: It's Big and It's Here to Stay

The Internet of Things: It's Big and It's Here to StayThe Internet of Things isn't just a buzzword -- it’s a thing and it’s here to stay. So what exactly is the Internet of Things and why should you care?

2014 Must-Do: Realize Technology (or Web CMS) isn't the 'Answer'

web cms,2014 Must-Do: Stop Looking to Technology (or Web CMS) As THE Answer

Houston, we have a problem.

Houston, let's buy a new Web CMS and new marketing software program.

Whoever is talking to Houston is not thinking straight, according to Scott Liewehr, president and principal analyst at Digital Clarity Group, a New York City digital research and consultancy firm. 

"Stop looking to technology -- or a CMS -- as the answer," Liewehr said. "It is usually not the reason for failure nor the reason for success."

Today, we deliver the sixth and final piece in our "2014 Must-Do" series -- why technology or Web CMS isn't the only answer. Earlier this month, we talked about  measuring marketing campaigns' impact, shutting up and listening in B2B marketing, how blogging is essential these days, getting back to basics in Web CMS and becoming agile in B2B marketing.

What Content Farms Teach Us About Content

On the Web, content is an enabler. 

Microsoft Could Reveal Windows 9 at Annual Build Conference in April

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Rumors are flying about Microsoft's plans to reveal its newest operating system (OS) —Windows 9 — at its annual Build conference in April. The speculation comes just in advance of ticket sales for Build 2014, which runs April 2 through 4 at the Moscone Center in San Francisco.

For a while now, we have been hearing about Project Threshold, Microsoft's rapid update development of its OS. The expectation now is that Threshold will be renamed Windows 9, rather than a further Windows 8.x update.

What will Windows 9 offer that's new and exciting enough to get the user-base upgrading again? For CIOs and content creators, will it be just another fragmented headache? And can Microsoft address the demands of an increasingly frustrated partner base that continues to see sales shrink? 

This Week: 10 Ways the CMO Role is Changing + Telling Stories with Data

Changing Role of the Chief Marketing Officer
Multichannel customer choices, data analysis and marketing technology are just a few of the factors forcing radical changes for Chief Marketing Officers.   

Get Ready for More Acquisitions
After Oracle's end of year purchase of marketing cloud vendor Responsys, everyone's wondering what will be the next big acquisition in the digital marketing space.

Tips for Finding ESN Influencers
Influencers in your company can inspire other employees to spread ideas, join discussions and participate in collaboration through a combination of charisma and dynamism. To find them, follow the content trail.

Looking for Work - Home Balance in the Digital Age
Constant connectivity allows you to hold meetings from Disney World, but where do we draw the line between the mobile workplace and home?

Tell a Smarter Story
People tell stories to make sense of things. Combining data and storytelling make complex data digestible. 

Getting Executive Buy In for Information Management
To make a strong business case for your information management project, show the CXOs the money.

Unlocking Knowledge for Better Customer Engagement
Learn how information integration and customer centricity can drive revenue.
> Download the Research

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2014 Must-Do: B2B Marketers Must Measure Content's Impact

customer experience, 2014 Must-Do: B2B Marketers Must Measure Content's Impact

Want to be effective in B2B marketing? Wait, don't answer that. Dumb question.

Want to know why you should measure the effectiveness of your B2B marketing?

"B2B marketers are doing so much and trying so much, but do they really know what is effective?" asked Michele Linn, director of content development for the Content Marketing Institute. "I think it's key that marketers find what's really working and what's not. It's better for their prospects as they are getting what they want, and it's better for marketers as they can focus and then use that time NOT doing things to experiment with others."

Today, we deliver the fourth piece in our "2014 Must-Do" series — measuring effectiveness in B2B marketing. Earlier this week, we talked about shutting up and listening in B2B marketing and how blogging is essential these days. Last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

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