Houston, we have a problem.
Houston, let's buy a new Web CMS and new marketing software program.
Whoever is talking to Houston is not thinking straight, according to Scott Liewehr, president and principal analyst at Digital Clarity Group, a New York City digital research and consultancy firm.
"Stop looking to technology -- or a CMS -- as the answer," Liewehr said. "It is usually not the reason for failure nor the reason for success."
Today, we deliver the sixth and final piece in our "2014 Must-Do" series -- why technology or Web CMS isn't the only answer. Earlier this month, we talked about measuring marketing campaigns' impact, shutting up and listening in B2B marketing, how blogging is essential these days, getting back to basics in Web CMS and becoming agile in B2B marketing.