Digital News & Articles

What do you trust more: advice from a friend or advertising?

YesMail Interactive, the email customer intelligence company has released Yesmail Data Intelligence, an email tool designed to improve message deliverability and email marketing ROI.

Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.

Cloud business intelligence platform Indicee has launched a new analytics, Indicee Analytics for Sales and Chatter for Salesforce’s AppExchange.

Within a crowded marketplace, organizations are turning their sights to drive sales and brand recognition through one key relationship -- the customer. Under the umbrella of customer experience there is a growing fever and host of initiatives, theories and ideas of how to improve it across channels -- but at the root of it all, there is one place where customer experience must reign supreme. 

Are you focusing your marketing efforts not just on acquiring customers but on the real value of their return buyers? There’s been a lot of discussion about how to engage customers after purchase, but according to new research from SumAll, a marketing analytics company, it takes between three and five years for the average business to create a customer base comprised 25% of return buyers. Are you doing all that you can to cultivate customers into buyers and beyond?

Formation of communities is one of the many ways that distinguish humans as social creatures. Communities generate and preserve a common set of value systems that are important to the group. This creates a sense of belonging, dedication and commitment essential to a successful community. 

Last summer, customer service provider KANA Software bought Ciboodle, a contact center provider. KANA had been focused on Web-based customer self-service, and Ciboodle on the agent. This week, KANA is releasing its new version of KANA Enterprise, which brings self-service and agent support together in one platform. 

Video technology provider Unruly today released an analytics dashboard bringing cross comparison analytic capabilities to video marketing campaigns.

It's spring cleaning time, and Microsoft has been busy with Bing. In October it launched six new apps for Windows 8, which it extended to Office 365 at the beginning of February. This week, it announced on the Bing blog that it is now upgrading those apps.

Analytics and digital marketing vendor Webtrends is building on its Streams technology with the debut of Action Center, the system's new home for putting real time analytics to use in remarketing campaigns (among other things).

Analysts live to measure things, so what better company to have at the eMetrics conference than the world's largest retailer, Walmart. They have terabytes of data to measure and learn from.

We all know how useful Customer Communities can be in today's customer focused world. This month's Tweet Jam will take a look at the best practices and challenges businesses face when attempting to engage with their customers through the use of communities. 

Companies today are acutely interested in becoming more customer-centric and increasing customers' lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don't know how to develop a compelling community -- one that keeps customers engaged over time. 

As a recent report documents, the left-for-dead newspaper industry is reinventing itself by developing new revenue streams that build on its local resources and, often, on digital media. Now, a major new effort -- the largest collective commercial effort by newspapers since the founding of the Associated Press -- is launching this week a new digital application and community based on reinventing the advertising circular.