You've heard it at technology conferences, you've read it in research reports, maybe you've even shared it at the water cooler.
CMOs drive technology decisions today. The CIO's job is obsolete. Soon we won't need CIOs.
It's not a new debate. By now, the topic is covered regularly in the media, including CMSWire. Take a look at headlines like "Goodbye CIO? Why the Role May Ultimately Disappear" and "Should the CIO Report to the CMO?" Sometimes, it's a plea for survival: "Hey, CMO! Hey, CIO! Work Together or Lose Everything."
Yes, today's CMOs are expected to be technology-savvy managers with a hunger for big data, digital asset management, marketing automation and predictive analysis. They will own revenue goals and formulate sales projections for the CFO based on dashboards they monitor by the hour.
But, honestly, do they even want to take on the responsibilities of an enterprise CIO? We decided to put the question before four experts who deal with this issue every day -- two technologists and two marketers.