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Digital News & Analysis

Celtra Offers Cross-Screen HTML5 Tech for Brand Advertising

2014-25-April-Celtra-CEO.jpg

Which HTML5 camp are you in?

Some think HTML5 hasn't met expectations as a platform for mobile applications. An IDC report, "The Evolving State of HTML5," noted the technology is still plagued with misconceptions. Native app development and HTML5 will continue to co-exist, the IDC predicted. Native app development will continue to be "the primary way mobile applications will be delivered and run."

Others see the technology as promising. Sencha, an open-source web application frameworks provider, said standards-based HTML5 development, whose popularity has been growing in part because such apps can run cross-platform, has caught on big in the enterprise.

Celtra feels there's promise.

This Week: Death by Poor CEM + Get the DAM Truth

Death of a CEM Salesman
Digital Clarity Group research claims organizations have to transform the way they work or they'll die

'Next' Big Thing?
IBM, in a sneak peek of its Mail Next email platform, explains why it thinks it's ahead of Google.

Mobile Changes for Intranets
Users are so inured to the mobile app experience that anything more complex than simple searching leads to demand for  an app.

SharePoint Security Breaches
Organizations must develop adequate information security policies regarding SharePoint.

The DAM Truth
Organizations need a central place where all rich media assets may be managed for specific use and distribution

Box's Dough Woes
Box is spending more than it is making — and some wonder if it will postpone its IPO.

White Paper: Top 7 Success Factors for Optimizing Customer Experience
Learn how you can improve your marketing efficiency.
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Is the Web CMS Market Seasonal?

Is the Web CMS Market Seasonal?What do the four seasons have to do with web content management? 

Just as we start piling on layers come late fall or make plans for vacations in August, if we know the peaks and troughs of demand in our industry vertical we can focus efforts and budget spends at the right time of the year. And depending on how seasonal our industry is, we can decide whether to use month-to-month progress reports (January vs. February) or year-over-year (January 2014 vs. January 2013).

Sharing Google Analytics, Ranking Webcasts and More

NEWS BITES.jpg

And now, the news. This week, DAM NY is set to bloom, Google Analytics wants you to share, an omnichannel Currency is born and Cloudwords adds machine translation.

Also, webcasts get engagement measuring from ON24 and Sizmek tracks measurement worldwide.

Plus, AtTask integrates with Widen and WebDAM, SpringCM with SteelBrick, YP with OpenX, and Crow Canyon Systems with FPweb.

Marketers Need to Own Their Tech Decisions

Marketers Need to Quarterback Their Tech DecisionsThe marketing team’s role within a company, particularly that of the CMO, has evolved drastically over the last year. Being able to market in its most traditional sense is no longer the key: businesses expect marketers to become digital and technology leaders.

The marketing department now consists of technology builders, who have to create new channels (websites, mobile apps, Facebook apps, etc), implement new tracking systems (marketing automation, CRMs, mobile analytics) and integrate these into their customers’ experiences. More importantly, they have to quantify each step of the marketing funnel.

Incapsula Names the Site Hackers Used in Major DDoS Attack

2014-24-April-cat-talkGo ahead. Go back to your cute cat videos … and, we concede with a grimace, the sex kitten videos, too — if either happens to be your thing. 

A few weeks ago, we told you how hackers used a novel technique to get thousands of online video viewers to unwittingly bombard a B2B website with junk traffic.

Incapsula, a web security firm, said the attack resulted from a persistent cross-site scripting (XSS) vulnerability on one of the biggest and most popular video sites on the web.

Incapsula co-founder Marc Gaffan initially declined to identify the site, saying he wanted to give it time to patch the vulnerability the hackers exploited. All he would acknowledge in early April was that the site ranks among the top 50 websites in the world by traffic based on statistics from Amazon-owned firm Alexa.

That seemed to narrow it down to Youtube.com — the third largest — or Xvideos.com — the 44th largest.

Wrong!

How One UK Company is 'Reinventing Commerce'

Connecting with Bill Sobel

Philip Letts likes to say he is "reinventing how businesses do commerce." He's CEO of UK-based blur Group — an "s-commerce company," as he explains it. In this case, the "s" stands for business services. The company developed a platform for buying business services.

Letts said his company's Global Services Exchange uses its proprietary platform to help about 45,000 business users in 145 countries buy, sell and deliver core business services and take advantage of Software-as-a-Transaction to pay for these projects.

The company was founded in 2006 and the Global Services Exchange was formally launched in January 2010. Back then, Letts said, just around three projects per month were submitted. Now, nearly 300 projects start on the Exchange each month.

Customers include Danone, Broadridge, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco.

Want to know more?

IBM and Fluid Take Watson's Big Data Smarts Shopping

Michael Rhodin  IBM Watson Group with Fluid Expert Shopper  app and  Brooke Aguilar VP Global Business Development Fluid.jpgFor those whose only association with IBM's Watson is its $1 million win on Jeopardy, that could be about to change. IBM announced Tuesday that it will partner with digital retail developer Fluid to turn Watson into ... a personal shopper.

Unfortunately you won't see Watson trying on lipstick in the aisles of your local shopping mall any time soon, but Watson will power Fluid's shopping advisor to offer personalized shopping tips.

Banish Boring: 3 Steps to High-Performing Partner Portals

Banish Boring: 3 Steps to High-Performing Channel PortalsThe term “portal” does not cause hearts to skip a beat. Almost two decades of boring, barely-functional portals have done immeasurable harm to the term; their intended audiences ignore them, and the people who manage them see them as busy work.

But if you sell through indirect channels, the portal is the key to growing and boosting the productivity of your channel program. If it’s being developed and nurtured the right way, it can be a one-stop self-service site that answers partners questions about marketing, training, technical support and more.

Digital Clarity Group Warns CEM Vendors to 'Transform or Die'

2014-22-April-scott-liewehr

There is a ring of truth to the introduction to Digital Clarity Group’s (DCG) latest research on  European web content and customer experience servicer providers  — even if it is a little dramatic. In it, Scott Liewehr, president and principal analyst at DCG, stressed that this is the age of digital disruption,.

Organizations have to transform they way to work or die, he continued.

He's not the first person to make such an argument on behalf of customer experience and engagement (CEM) vendors and  service providers. But he is among a minority that can support his argument with research on 45 companies.

Hippo's CMS Update Includes Advanced Channel Management

web cms, Advanced Channel Management Highlights Hippo's New CMS 7.9

Hippo's latest update to its web content management system (CMS) platform promises to “wow” customers with enhanced channel management, personalization, security functions and web navigation.

Hippo launched version 7.9 of its CMS today. The update includes a new Advanced Channel Management feature and the introduction of CKEditor, SCXML Workflows and Secure Content Replication.

Sonja Wraith, vice president of marketing for the Amsterdam, Netherlands-based open source CMS provider, told CMSWire that the new version offers greater flexibility and more marketing capabilities — features essential to solid customer experience functionality on the enterprise level.

The Problem with Lead Scoring

Marketing automation helped marketers gain a deeper understanding of their target buyer and develop the right messaging, calls to actions and campaigns. But the real big win to come from marketing automation was supposed to be lead scoring.

Lead scoring promised an end to sales’ perennial complaint that marketing wastes their time with leads that weren’t ready to buy. Finally, there would be a system that measured what prospects did and determined when leads were ready for sales. Savvy marketers involved sales in defining how a lead was measured and when to pass it along. The promise was that only those leads that met a predefined threshold were passed on to sales. Eureka! Finally, a definitive way of measuring marketing’s impact on the pipeline.

Or so we thought.

4 New Reports, 4 Realities About Mobile In-Store Customers

2014-22-April-sorry-we-are-openIn-store customers are local, social and mobile ­— and the sponsors of four new customer experience reports claim they have the data brands and companies need to better understand these realities.

Venuelabs and the Location Based Marketing Association (LBMA) today released the 2014 Mobile Consumer Benchmarks, a series of reports for key industry verticals including retail, restaurants and hospitality. Now in their second year, these benchmarks focus on mobile in-store customers.

Asif Khan, president of the Toronto-based LBMA told CMSWire this morning the reports are intended to help businesses with multiple locations such as retailers and restaurant chains turn "big data into business insights."

"We are unlocking the ability for brands to understand their customer engagement on a location-by-location basis as opposed to one giant national sentiment," he said.

Future Talk: Blab Updates Tool to Predict Online Conversations

2014-21-April-tomorrow.jpgPredicting the future is no longer limited to seers, mothers and the US National Security Agency (NSA). Now anyone — or any company — can forecast what people will be talking about tomorrow, according to a Seattle-based start-up that specializes in "predictive social intelligence."

The company, which released the second iteration of its product today, doesn't rely on magical premonitions, intuition or manipulations. Instead, Blab applies "proprietary technology and big data processing to contextualize and predict tomorrow’s online conversations today."

It's sort of like having a crystal ball, only with less worry about shattered glass. Or something like that.

3 Ways Social Media is Changing Online Content

2014-21-April-online sharing

Online content helps businesses and brands achieve business objectives. Until relatively recently, that content was centered around websites. But how has the growth of social media changed the equation?

Ryan Skinner, senior analyst for content marketing at Forrester Research, told CMSWire that one of the biggest changes from social media is "the idea of content as conversation." He cited New York University professor of media Clay Shirky, who has noted that the ability to communicate broadly has shifted from "an instrument of power" to "an instrument for everyone."

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