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Digital News & Analysis

Netbiscuits Claims Update Addresses Your Content Marketing Challenges

Netbiscuits, a provider of analytics tools for the mobile web, has added a tool to its web analytics platform that "goes beyond traditional analytics."

Netbiscuits CEO Daniel Weisbeck told CMSWire the update offers insight about website visitor behavior — information marketers can use to hone their content marketing programs. 

Called Visitor Flow for Customer Journey Mapping, it looks at engagement from referral points such as social media, digital advertising, press and search marketing. It breaks it down by device type and visitor attributes, including location, connection speed and time on site.

"This gives marketers instant insight into which digital content is driving the highest traffic and time spent on site," Weisbeck said.

The 50-employee Kaiserslautern, Germany-based company launched its analytics platform last April.

YouMail is $5M Richer and Eager to Grow

YouMail, a visual voicemail provider, plans to use the proceeds from a $5.5 million Series B funding round to expand its user base. The Irvine, Calif.-based company already boasts more than 6.5 million registered users.

YouMail CEO Alex Quilici told CMSWire the company we’ll plans to spend money to "drive awareness and use" in its target markets.

"YouMail has grown organically through a very lean team -- that is, we’ve spent no money to drive user acquisition, and we’ve had a limited development team. We’re now able to much more rapidly iterate on the service," he added.

Madison Logic Expands Its Platform With B2B Ad Network Buy

Madison Logic has been providing enterprise solutions for publishers and demand generation for the past six years.

But CEO Tom O’Regan told CMSWire that the company's customers wanted more — specifically "solutions that would help them target more efficiently and deliver more effectively when running brand campaigns."

With the acquisition of Linthicum, Maryland-based BBN Solutions this week, O'Regan claims New York City-based Madison Logic will give customers what they want.

How Is Your Customer Service Team Doing?

You can't underestimate the importance of customer service.

After all, your products and services are only as good as the customer service team ready to support them. So what does your business need to know?

Let's take a look at CFI Group's Contact Center Satisfaction Index (CCSI), which notes trends in US customer satisfaction.

Discussion Point: Can Marketing Technology Grow Any Bigger?

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Scott Brinker did the heavy lifting. The rest of us jumped on the bandwagon and began to weigh in.

Brinker's yearly marketing technology supergraphic hit the streets in January. It featured 100 percent growth in the number of vendors in this space, climbing to 1,876.

People are frightened. People are excited. People love this MarTech stuff. It's all over the place -- marketing technology ads on Pandora, FM radio and of course all the rage in trade shows.

But is it an unprecedented tech landscape? Has this kind of explosion ever happened before? We thought this would make for another good discussion this week.

Want to Engage Your Customers? Shift Your Digital Marketing Spend

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Marketers are adjusting their budgets and tactics to become more consumer-centric. But they need speed and agility to keep up with today’s demanding customers, according to a new report.

Leapfrog Marketing Institute, a unit of Evanston, Ill.-based digital agency Leapfrog Online, published the report, Evolving Strategic and Financial Plans for the Always-On Consumer (registration required).

It's based on a December survey of marketing and digital executives who all identified themselves as budget owners or budget influencers. More than 65 percent also described themselves as executive managers.

Doreen Lorenzo: What a Cat Herder Can Teach You About Leadership

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Doreen Lorenzo is a little quirky – and not just because she lives in Austin, Texas, the city that embraces weird like no other. Her eccentricity is mostly professional (with a nod to the fact she describes herself as a kitten herder on Twitter.)

But here is the bigger bit of quirkiness: From 2013 to 2015 Lorenzo was President of New York City-based Quirky, where she oversaw product development and operations for this fast-growing invention company.

Before that, she spent 16 years at frog design, a San Francisco-based product design and brand strategy company. For seven of those years, she was the company president, driving strategy, overseeing worldwide operations and delivery, and leading the design firm to record growth.

Beyond kitten herder, Lorenzo is a business leader, advisor to multiple start-ups and a strategic thinker. Her passion: "Helping creative people succeed."

Who Wants to Be the 'Getty Images of the Instagram' Generation?

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A crowdsourced, stock-image platform launched today, aiming to connect advertisers and content marketers. Twenty20, a Marina del Rey, Calif.-based provider, wants to become the "Getty Images of the Instagram generation."

Backed by an $8 million funding round led by Canaan Partners, the company launches out of beta today with a "mobile-oriented, crowdsourced approach to stock imagery." 

"We launched Twenty20 in 2013 with the goal of connecting digital creatives in search of authentic, real-world imagery for their marketing and advertising campaigns with content from mobile photographers all over the world," Matt Munson, founder and CEO of Twenty20, told CMSWire.

"Mobile has changed the way we see the world, and creatives are looking for content that reflects this to their consumers. Original, user-generated content allows brands to better engage and connect with their audiences, and Twenty20 offers the largest catalog of that content."

The Future of SEO is Not SEO

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Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

Figure out how to make Google put you on the first page.

While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds. 

BlueConic Platform Updates Connect Siloed Data Stores

Boston-based digital marketing platform provider BlueConic released updates today that are designed to help marketers connect "siloed data stores" and applications across their stacks.

The five-year-old, 28-employee company features a platform that company officials also claim enables brands to "identify, understand and interact" with customers on an individual basis.

The update is supposed to make it easier to connect marketing systems, "allowing marketers to construct a dynamic profile of any individual in real-time that pulls from a number of available sources," said Dan Gilmartin, chief marketing officer at BlueConic. "This in lieu of trying to reconcile disparate data into a cobbled together source of the truth about the customer." 

The Coming Collision of Brick and Click Commerce

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As e-commerce continues to explode across the retail world, brick and mortar (BAM) retailers are facing mounting pressure to stay relevant in a world increasingly focused on the internet. Not all of them are succeeding.

Ex-Kodak CMO Jeffrey Hayzlett Warns: Adapt, Change or Die

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Jeffrey Hayzlett describes himself as a maverick marketer in cowboy boots ... among other things.

A primetime TV and radio host, his eclectic career includes mentorship, corporate governance, brand building — and a three-season stint as a judge on NBC’s Celebrity Apprentice with Donald Trump.

A best selling author and public speaker, he was the CMO of Kodak from 2006 to 2010. I met him in 2009, when he was helping the photography pioneer reinvent itself for a world dominated by digital competition.

During his tenure, he was responsible for Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes, as well as brand development, corporate communications and public relations.

Hayzlett left Kodak in 2010 and capitalized on decades of experience in business growth, communications and marketing to create his own marketing empire.

5 Predictions About Marketing Technology

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Two decades ago, a spunky little start-up called Netflix indirectly gave a big boost to marketing technology.

"This tiny company was spending more than half of its engineering dollars building its own tools in-house for marketing automation," recalled Ashu Garg, general partner at San Francisco, Calif.-based Foundation Capital, an early Netflix investor. "We thought that made no sense. Since most companies can't afford to spend that much money on engineering tools, we thought 'why don't we invest on companies that do this?'"

About a dozen marketing technology investments later, Foundation Capital is very much invested in the MarTech space.

And it's a space the VC firm predicts will undergoing "radical transformation." In 10 years, in fact, it predicts it will be worth $120 billion yearly.

"It is a shift to an all-digital world," Garg told CMSWire. "All advertising will be digital by the end of this decade. The role technology plays in marketing is changing dramatically because of the opportunities."

Discussion Point: Who Has the Best Digital Marketing Hub?

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Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.

Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics."

Against those parameters, you're likely to think of legacy vendors most commonly associated with marketing clouds – Adobe, Salesforce.com and Oracle. In fact, in Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs (registration required), those three vendors are rated as Leaders for their “completeness of vision” and “ability to execute.”

But this is an evolving technology, and Gartner expects the eventual convergence of ad tech, marketing tech and customer relationship management. So if you look past the three leaders as well as the two challengers — IBM and Marketo — things start to get a little more interesting.

The visionaries quadrant includes a mishmash of expertise. There's Sitecore, best known for its content management system (CMS). And then there's four programmatic ad tech firms: IgnitionOne, Neustar, Rocket Fuel and Turn.

Which one of these five visionaries offers the best digital marketing hub? We decided to go to the sources.

B2B Marketers: It's Time to Adapt, Be Brave, Embrace New Ideas

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Stephen Liguori wears multiple hats. He's the CEO and founder of his own consulting firm, an adjunct professor at Columbia Business School and former executive director of Global Innovation and New Models at General Electric.

He's also the global chairman of the 90-year-old Business Marketing Association, which made news late last year when it became a division of the Association of National Advertisers. The Business Marketing Association has 2,500 members in B2B marketing. The Association of National Advertisers, which has more than 630 member companies, represents business-to-consumer marketers.

CMSWire caught up with Liguori this week to get his take on the state of marketing — the good, the bad and the chaotic.

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