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Digital News & Analysis

Three Tips For a Bang-Up Blog

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Looking to get the most bang for your blog?

Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot's inbound sales division, created after staring down the daunting challenge of creating a new blog HubSpot’s sales acceleration product, Sidekick. 

It's not enough just to have a blog, she said, you've got to create the right one.

Amber Road Automates Global Trade

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International trade volumes over the past 10 years have nearly tripled. With this rising flow of imports and exports comes growing supply chain complexity, as a single shipment may involve more than a dozen parties, ever-changing regulations, multiple languages and various modes of transportation.

Yet a recent survey indicated that 70 percent of the respondents still use spreadsheets for global trade management (GTM).

Many companies involved in global trade have a dedicated (and costly) staff to keep track of and comply with detailed, country-specific regulations. Transportation rates and schedules need to be analyzed; shipments must be screened against 200 lists containing an aggregate of more than 250,000 restricted parties.

Not properly managing this complex web of global trade results in poor supply chain performance, increased costs and exposure to fines/penalties. This sounds like a segment primed for some cloud disruption.

Chris Brogan: Stay Focused, Stay Social and Be Nice

Connecting with Bill Sobel

Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution."

He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner. He's consulted for a host of companies, including GM, Coke, PepsiCo, Sony, Microsoft, Google and Motorola, and he's a New York Times bestselling author of eight books, including The Freaks Shall Inherit the Earth, and Just Start Here 

But forget about all that for a moment. The thing it seems Brogan really wants you to know is that he's a nice guy. As he explains on his blog:

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I'm nice. Promise."

And this nice guy finished first, too, at least on one of Forbes magazine's list of social media power influencers and Business Insider's list of people to follow on Twitter.

Building a Results-Driven Culture of Quality

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Quality counts. Or does it?

According to new research from ASQ (American Society for Quality), an association of professionals in the field of quality management and improvement, and Forbes Insights, a clear vision, solid values and strong leadership are key components to a successful culture of quality — and that culture of quality can help organizations drive results.

However, only about 60 percent of all respondents think management unequivocally supports their organization’s quality vision and values, of which nearly 60 percent say are clearly stated.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

WCM: Pick for the Process Instead of the Project

2014-10-September-Choice.jpgWeb content management has completely changed. Some people argue that “Web” is too small a word now, because of the “omnichannel” world we now have to populate with content. Others argue that it’s about the “digital experience” or the “customer experience.” Whatever it is – one thing that's clear is that the amount of content, along with the number of tools producing it, has increased significantly.

What's Behind Microsoft's MSN Portal Revamp?

2014-9-9 msn redesigned portal.jpgTwo decades after it launched MSN, Microsoft is applying its "mobile-first, cloud-first" direction to the MSN portal, which it claims has over 425 million users daily. The enhanced personalization capabilities will provide advertisers with a single place to buy space that can be synched across devices and audiences.

User Feedback: The Fuel Of The Experience Engine

2014-09-September-Suggestions.jpgUser feedback helps companies deliver the best products and services possible. Identifying needs, incorporating ideas and listening to customers questions are all ways to help solve problems and ensure development efforts remain focused on what really matters. By creating a conversational relationship, a company is able to better understand what it’s customers truly value.

Coveo Offers Free Search for Sitecore Customers #SYMNA

Sitecore clients got more than a bag full of tchotchkes at the company's conference in Las Vegas today as Coveo announced a free version of its enterprise search engine for Sitecore's 4,000 customers.

Officials of the Quebec City, Quebec-based Coveo said the free Sitecore edition will let companies "quickly configure and manage search experiences" on their websites. 

"Search is one of the most powerful drivers of visitor engagement and online conversions,” said JP Provencal, Coveo's senior vice president for alliances. The product will be available to customers by mid-October.

Bring Your Brand to Life with Interactive Storybuilding

2014-08-September-Play.jpgFrom desktop, to mobile, to tablet, to TV, to even over-the-top platforms, consumers are forcing advertisers to scramble in order to keep their media strategy on par with their behavior -- and tell a better story. Because whether it’s a book, a movie or a marketing campaign, great storytelling will always resonate with audiences. However, today’s consumers don’t want to just hear a story, they want to interact with it.

US Impulse Buyers Beware: Twitter Launches 'Buy' Button

Last year, Twitter revealed that followers exposed to promoted tweets buy more in stores. Now it's capitalizing on our insatiable desires for stuff with the introduction of a "buy" button.

In a blog post today, Twitter Group Product Manager Tarun Jain confirmed speculation that has been circulating since July when users started to report “Buy now” buttons in occasional tweets. Jain noted that Twitter is testing "a new way for you to discover and buy products," adding, "For a small percentage of US users (that will grow over time), some Tweets from our test partners will feature a 'Buy' button, letting you buy directly from the Tweet."

Using the Core Model and Top Tasks to Design Better Web Navigation

The essence of the Core Model design process is that you focus primarily on the top tasks of your customers. You make sure they can solve their problem, complete their task. You design inside-out, from the task outwards.

Millennials are - Really! - Growing Up: Is Your Marketing Ready?

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Everyone has to grow up eventually, even members of the generation pejoratively known for living in their parents’ basements.

Millennials may have enjoyed an extended childhood compared to past generations, but key indicators show they are behaving more like adults these days, said Bryan Melmed, vice president of Insights Services for advertising intelligence provider Exponential Interactive.

The problem is many marketers are still treating them like they’re digging in the sandbox.

Lose Your Customers' Personal Information, Lose Everything

The customer information your organization collects and analyzes can give you incredibly detailed and useful insights. But for all the advantages this storehouse of data can bring, it can also bring significant risks.

Anytime you collect information about your customers, you run the risk of exposing personally identifiable information. That can not only raise your customers' ire, but may cause your organization to run afoul of security breach laws.

How can you protect your organization? Is it enough to have a well-written privacy policy — and try to follow the rules?

What's New in September for Open Source CMS

2014-5-September-Benny-Goodman-1970.jpgThere are plenty of free and open source content management systems (CMS). But no platform is as big or as common as WordPress. WordPress powers more than 12.7 million websites — an astounding 47.38 percent of the World Wide Web, according to BuiltWith, which monitors such things.

And just yesterday, WordPress released Version 4.0, named “Benny” in honor of jazz clarinetist and bandleader Benny Goodman.

"While 4.0 is just another number for us after 3.9 and before 4.1, we feel we’ve put a little extra polish into it. This release brings you a smoother writing and management experience we think you’ll enjoy," the team at Wordpress stated. It also introduces a redesigned look for its plugin and media library pages.

What's new?

  • A new Details Preview allows users to view their uploads in an "aesthetically pleasing, endless grid"
  • Easier video embedding
  • An editor that expands to fit content as users write, while keeping your formatting tools available
  • Improved plugin resources and search capabilities.

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