Digital News & Articles

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

Let me start with a basic reality of life: people are self-centered. We all are.

It used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns. Businesses and marketers have become more savvy, and it’s become much harder to decipher fact from fiction.

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management solution, Data Digital Exchange (DDX), which is part of IBM’s Digital Analytics suite. 

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

Stop us if you’ve heard this before: the age of on-demand marketing is coming. Although it’s been touted for years, and some could argue it’s already here, McKinsey & Company has visualized the real Golden Age, and it’s right around the corner.

Yahoo continues its attempt to reinvent itself with a variety of updates and features, which now include Yahoo Stream Ads and an interactive billboard ad.

Every month we like to serve up a little open source CMS roundup, and like most months in this busy segment, May is packed with interesting tidbits.

Digital asset management provider North Plains, which has been giving itself a major makeover in the last year, is now out with updates for its key products -- version 17.5 of media production environment Xinet, version 9.1 of digital asset management system Telescope and version 2.6 of brand management solution On Brand. The focus of the updates, the company said, is on improving interoperability, usability and efficiency. 

Let's start with two grounding statements for context: markets are communities and communities are markets. And from an open or social business perspective, a customer community does not necessarily mean it's a destination on the web, computers or mobile devices that's only accessible with personal IDs and passwords. 

What makes a great story?

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

The pundits in the CRM world love to point out that, at some point, the term “Social CRM” will go away and we'll just describe those social media-enabled capabilities and operations as “CRM” with no prefix. 

Because third party data providers can offer more data than most first party providers can, they are becoming the preferred source of data for advertisers and agencies. According to a recent eXelate survey of more than 650 digital advertising professionals, when it comes to collecting audience targeting data, most advertisers and agencies ranked third party online data as their number one source.