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Digital News & Analysis

Robert Scoble: The Scobleizer Talks Life, Work and Technology

Thumbnail image for Connecting with Bill SobelRobert Scoble — aka The Scobleizer — works at Rackspace, where he's building a community for people fanatical about the Internet called building43. But that just scratches the surface. Scoble has been making a name for himself on the Internet for a while now.

"There’s a really excellent about page over on Wikipedia about me. I didn’t write a single word about it, but I do watch to make sure it’s accurate," he told me.

So let's start there. He's best known for his (late great) blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. It earned him a mention in the Economist in 2005, which noted Scoble had become

a minor celebrity among geeks worldwide, who read his blog religiously. Impressively, he has also succeeded where small armies of more conventional public-relations types have been failing abjectly for years: he has made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world, and especially to the independent software developers that are his core audience."

Are You Winning the Marketing Revolution?

Are You Winning the Marketing Revolution?In the past few years marketers have overloaded consumers with messages. The people you are trying to reach have become experts at shutting you out and making buying decisions without you.

If you choose to ignore the changing times, you may be left behind like Barnes & Noble or Blockbuster.

Want Happy Customers? Put Your Data to Work

Finding, understanding, engaging and eventually knowing your customers used to be so simple. A business had mailing and phone lists, tracked appointments, visits, invoices and purchases and taught employees to remember loyal visitors. It was all about delivering the personal touch. How quaint.

Organizations Need to Cultivate Poets, Not Mushrooms

Thumbnail image for the crow.pngA while back, I delivered a presentation originally titled “writing customer experiences.” Writing because I think of a customer experience as an emotional journey and of the process of designing for customer experience as similar to the process of structuring an evocative story.

But maybe the individual moments in the customer experience are opportunities for poetry.

Working Smart: The Internet of Things and Connected Offices

shredded paper

Mention the Internet of Things (Iot) and there's a good chance people will start thinking of the Smart Home. It's not surprising, because there are some amazing products that are starting to fill that space.

But there's another area that's just as interesting, though it has yet to attract the same level of attention. It's the Smart Office.

Last month, Cisco, a company with a large stake in the IoT, formed a new partnership with AGT International, a security firm. The announcement, which explained how the two companies plan to use analytics and cloud technologies to "dramatically change the way cities are managed and safeguarded," made me think.

Marketers Say Real Time, Customers Say Deliver

In 1996, inexpensive personal computers coupled with easy access to the Internet provided customers with increased access to information about products and services as well as the brands that deliver them.

Fast forward to 2004. Web 2.0 ushered in a new world of connectivity with blogs, wikis, social networking and a host of web applications that provide consumers with the ability to review, investigate, share, collaborate and debate the merits of products, services and the brands that deliver them. 

The balance of power between businesses and customers would never be the same.

Top 10 Things to Measure in Google Analytics

What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question.

OpenText Wants to Help Customers Connect with New Experience Suite

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Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.

As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?

No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.

Can Conversocial Improve Customer Service Experiences?

Conversocial customers

Conversocial, a cloud-based provider of social customer service software, is out with a major upgrade.

Called Conversations, it is designed to help companies manage social media comments from contact centers.

Joshua March, founder and CEO, told CMSWire that some companies use traditional ticketing systems, while others employ multi-channel contact center systems that "add social as just another channel" — as if it were email. But those systems, March said, are designed primarily for private, one-to-one inquiries or for marketing and PR-focused social media management.

Marketing Creep: Stop Lurking and Just Listen

Marketing Creep: Stop Lurking and Just ListenData is not new. Companies have always known at least something about you -- like your name, your purchase history or your zip code. Even if you’d never been a customer, they could make an educated guess about you based on your demographics or address. But if a company wanted to know more about you, traditionally, they’d have to ask.

Not anymore.

Donde is Giving Away its Product Location Service

After finding that premium peanut butter you love on your smartphone, you also see on a map the nearest physical retailer's web site. That kind of location functionality for consumers is now available to product makers free of charge from Cincinnati-based Dónde.

Web CMS: Who's Hot, What's Not and More

With the news of Drupal hitting the 1 million mark in terms of websites deployed worldwide, what better time to dive into the Web content management systems (CMS) space. So what's going on?

RadiumOne CMO Eric Bader: Focus on Customer Relationships

Connecting with Bill Sobel

Eric Bader made company history last summer when he became the first CMO at San Francisco-based RadiumOne, a firm that builds software to automate media buying. Bader has been around the advertising block, so to speak. He's a veteran of adland, a community weblog and advertising archive, and has worked at Ogilvy & Mather, MediaVest, BrandinHand and Initiative, where he was chief strategy officer from 2010 to 2012.

But that's not all, folks: He's also CEO and founder of a startup called Mobilize, which creates, hosts and manages mobile applications and web sites for various customer interactions — from merchandising and transactions to CRM, loyalty programs, in-store and shopper marketing and promotions, social marketing and events.  

But his main task now, according to a story in AdWeek last summer, is to explain RadiumOne's "value proposition in a crowded marketplace of startups that claim to be able to spin social data into gold for marketers."

This Week: Oracle's Getting SaaS-ier + SharePoint Wins in Vegas

Oracle's Getting SaaS-ier
Oracle's up to it again -- acquiring companies. What's behind their latest strategy

Digital Marketing Disconnect
Digital marketing is a hot topic in the tech sector right now, and the necessity of understanding customer needs and responding in real time will only become more critical and more complex as channels and choices multiply.

SharePoint Wins in Vegas
In Vegas, Microsoft shows it's closing the gap between Yammer and SharePoint. Also at the SharePoint Conference, we found ways to ease navigation in SharePoint 2013.

Enterprise Software Ratings Shakeup
They call themselves a disruption to Gartner and Forrester, and say they have the in-the-trenches reviewers to prove it. 

Reduce Big Data Anxiety
Big Data stress? We break down big data and analytics into digestible terms that earth people can understand. 

SAP HANA Goes for Jugular 
SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies, in the enterprise and beyond it.

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.
> Download the Guide

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11 Ways to Boost Traffic to Your Company Blog

It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you're a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc. Thanks to the tireless efforts of Hubspot and the Content Marketing Institute, I can eliminate “blog evangelist” from my job requirements.

So all is good in the land of B2B blogging, right? Far from it. Beyond the typical questions I get (e.g., what to write about and how often to post) a larger question is emerging:

How do we generate more traffic for our company blog?

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