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Digital News & Analysis

Don't Put Your Audience to Sleep: Why Analytics Presentations Fail

Don't Put Your Audience to Sleep: Why Analytics Presentations FailYou've made your PowerPoint. You've compiled tons of data and examined it from every angle. But as you are presenting, people's eyes glaze over. Why did your presentation fall flat?

I wanted to wade a little deeper into the unpredictable world of presenting analytics data effectively. Last month I discussed four techniques for improving presentations to senior executives. Today, I’m going to share six reasons I see presentations fall off the rails and self-destruct. If you think analytics is more art than science, presenting analytics data is even more so.

What's New in March for Open Source CMS

cms usage statistics

A round of applause for Drupal, please. Drupal is now powering more than one million websites worldwide, reinforcing its ranking as one of the most popular content management systems (CMS) on the planet. 

According to BuiltWith Research, Drupal powers more than 12 percent of the world’s top 100,000 websites as measured by traffic. That's still far behind Wordpress, which runs more than 43 percent of those top 100,000 sites. But it's still a significant feat, according to Holly Ross, executive director of the Drupal Association, the nonprofit organization that supports the Drupal open source project.

Ross is clearly enamored with Drupal. "Every day, we hear stories from all over the world about how Drupal is changing individual lives for the better," she effused in a statement.

Is there is a direct relationship between open source CMS and better lives? We'll let you make your own decision about that. And as you ponder the question, read on for more news from the world of free and open source CMS. And remember: everyone with FOSS CMS news should drop us a line so we can include you in our next monthly column.

3 Ways Marketing Can Increase Revenue From Big Data

How can marketing departments leverage big data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyer's concerns rather than waiting for the buyers to ask questions. Big data systems use new mathematical models to quickly extract and deliver usable business information from the ocean of data that’s created every second. The insights garnered from this data can help your company identify buyer concerns and structure your value propositions around those concerns.

The Internet of Things Will Reinvent Real Time Marketing

When a lot of people talk about real time marketing, brands like Oreo come to mind -- brands that have had success in reacting quickly to external events. One of the most popular examples is when the lights went out in last year’s Super Bowl and Oreo quickly tweeted a “You can still dunk in the dark” image.

While that type of quick reaction time and cleverness is great and certainly boosts brand awareness, relying only on the current events approach to real time marketing is unreliable and not necessarily beneficial in the long term. What’s ultimately more impressive --  and results in bigger returns -- is the ability to succeed in real time customer communication.

5 Things to Lessen Your Anxiety About Big Data

tom davenport

Let’s face it.  Most people don’t know what Hadoop is, how big a petabyte is or can even explain what wins big data can provide for their companies

And that’s OK.

When it comes to big data and analytics, there’s the hype — and then there’s the reality, said Tom Davenport, one of the world’s foremost analytics experts and author of Big Data @ Work.

Best in Show: Winning with Brand Excellence

Tales of Westminster: Winning with Brand ExcellenceDog lovers everywhere look forward to the Westminster Kennel Club Dog Show. This year the show was a little different. For the first time, all dogs -- purebred and mixed breeds -- competed in a new Masters Agility Championship. This competition can offer some important lessons for those who pursue brand excellence.

Spend Time Where it Counts with Predictive Analytics

Spend Time Where it Counts with Predictive AnalyticsThere's a whole new world of marketing out there folks. The old ways of reaching prospects and reeling in customers are no longer enough. TV, radio, print and even internet ads are the price of admission for companies trying to reach and engage customers. Successful marketing professionals now have to contend with social media of many different forms, in-app mobile advertising, and community development and management.

Forget the Channel: Just Focus on the Customer #BRITEconf

David Rogers at BRITE '14

Be customer experience focused and channel agnostic. Solve problems. Keep trying to make the customer experience better. Recognize that the boundaries between the physical and digital have blurred.

Disrupt or be disrupted.

Those are some of the key messages from the BRITE '14 Conference at Columbia University in New York City. Now in its seventh year, the two-day event is sponsored by Columbia's Center on Global Brand Leadership.

It brings together more than 500 thought leaders from media and business to discuss the ways innovation and technology are transforming the ways we build great brands. Keynote speakers included David Rogers (shown above), faculty director of Columbia's Executive Education programs on Digital Marketing Strategy and founder and executive director of the conference.

Rackspace Emphasizes Digital Marketing Infrastructure

Companies deploying digital marketing capabilities have the technology experts. And they have those who specialize in customer engagement.

On the surface, that's two "very different" disciplines, said Gerardo Dada, product marketing leader for open cloud provider Rackspace Hosting.

Rackspace wants to merge those two worlds and today announced the launch of a new practice focusing on digital marketing infrastructure needs, Rackspace Digital. The hybrid cloud platform, Rackspace said, will help marketers engage with customers via websites, portal/extranets, mobile apps or online stores.

Having an "online presence" is for marketers "becoming more important than ever," Dada told CMSWire.

The Digital Marketing Disconnect

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Spending time as analysts do -- closely watching the vision that digital marketing vendors extoll to their customers -- it is difficult at times not to be caught up in the art of the possible. Watching demonstrations of customer interactions that cross desktop and mobile, SMS and email, and digital campaigns that effortlessly meet goals with barely a moment of manual intervention, can make for compelling viewing.

Global Navigation is Less Useful on Large, Complex Websites

As a website becomes larger and more complex, navigation should focus on helping customers move forward. Helping them move backwards or sideways can cause major distraction and confusion.

News Bites: Mobile Native Ad Exchange, More Salesforce Integration

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What's new? Well, there's the first global exchange for mobile-first native ads, another way to integrate Salesforce with Google Apps, a digital asset management (DAM) conference in New York and help for mobile users  interested in editing Microsoft Office documents and other common file types.

If You Dress SharePoint Differently, Is it Easier to Use? #SPC14

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SharePoint 2013 has a lot going for it … "if only it wasn't so hard to use." Ask anyone who uses it routinely — and doesn't work in IT — and you're likely to hear something along those lines.

Non-technical users tend to describe SharePoint as easier in theory than practice (unless someone invests the time to become an expert.) "It can get really complicated if you want to go past posting documents or adding a list," one user explained.

Some users give up, relying on share drives or their own hard drives and email rather than a tool that integrates both these functions. "It's hard to persuade them to go a more digital route," another user said.

Others take the easy way out and ask someone in the IT department to generate or post content, even though that's not an IT function.

But what if there was a better way? What if there was a way to retain the functionality of SharePoint in a simplified package — to dress it, as it were, in different clothes? That's what Akumina claims it can do.

Too Much Fun: Things to Check This Weekend

CMS, big data and everything in between can be not only work, but also fascinating, practical in your personal life and a whole lot of fun. We’ve selected a few our favorites to share with you.

This Week: Marketers Depend on IT + Dropbox Strikes Gold

Survey Says? Make Surveys Better
Forcing survey-takers to opt-out. Creating surveys that take longer than 15 minutes. Not including any open-ended questions. Doing any of this? Here are five ways to make your marketing surveys better

Oracle Gets BlueKai. What's Next?
Oracle Corp. appears to have an insatiable appetite for marketing technology. Its latest deal is BlueKai. Marketing wonks should keep their eyes on Marin Software, a provider of a cloud-based digital advertising management platform, as a possible buyout target

Making BYOD Work
BYOD is all but inevitable today, but you must create a comprehensive BYOD strategy that identifies which mobile devices, applications and services to support. It should also provide policies and procedures to guide help-desk and customer-service employees. 

Long Live Email Collaboration
With all the anti-email push out there, we need to allow people to collaborate with the tools that they are comfortable using. Email is comfortable.  

Why IBM's Cloudant Acquisition Matters
Feeling the pressure to innovate, IBM bought infrastructure-as-a-service brand SoftLayer last year, and it’s why they purchased big data-database provider Cloudant this week.  

Golden Days of Enterprise IT
These are golden days for enterprise (and wanna be enterprise) IT vendors. You don’t have to look any further than the (now confirmed) $350 million Dropbox raised last month to prove it. 

Tech Brief: Agile Digital Marketing for the Enterprise
Learn how integrating your marketing tools into one system can benefit your business.
> Download the Brief

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