Discussion Point News & Analysis
| Thursday Oct 3, 2013
Does the term programmatic marketing leave you scratching your head as you think "What is that again?" You are not the only one. Many marketers seem to be in the dark with regards to Programmatic Marketing, which led us to gather a group of experts and ask them not only what it is, but also, should we be doing it?
| Wednesday Jun 26, 2013
The world continues to evolve and as it does so too do the tools and technologies we work with every day, including those that records managers must use. We gathered a group of experts and asked them whether or not the advance of these technologies changed the way they work. Their answers will certainly get you thinking.
| Wednesday May 8, 2013
Gamification is certainly a hot topic nowadays. We've seen the power it has to engage customers, and now many companies are turning to gamification within the workplace in hopes to engage their employees like they have their customers. But is it a good idea, or does gamification cause an unhealthy competition amongst co-workers?
| Wednesday Apr 17, 2013
We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.
| Wednesday Feb 27, 2013
We've spent a lot of time in February talking about how we can build better web experiences with the help of marketing automation. While the technology is all there, how it works together is often questionable, especially when we look at the difference between integrating best of breed technology and investing in a platform that does it all (a suite we use to call it). The big question we put out to our panel, is what is the best technology approach when working with WEM and MA?
| Thursday Oct 18, 2012
Collaboration is not a new thing organizations suddenly know how to do, they've been doing it for years. But the technology and the strategies that support enterprise collaboration have changed and are still changing. A hallway conversation, a telephone call, an email -- these are still common ways to work together, but social technologies are starting to take center stage. And it's only just begun.
| Wednesday Sep 26, 2012
Every organization captures data -- social media analytics, customer interactions, website traffic and other metrics, the list goes on. That the amount of data collected is growing exponentially is no surprise, that technologies are emerging every day to help us capture and analyze this data is also no surprise. But how are these analytics and data support tools changing to help better support the customer experience and what can we expect from these technologies in the next few years? That's the question we asked our esteemed panel in today's Discussion Point.
| Thursday Jul 26, 2012
For so long, we have been taught that marketing is about persuading people to buy something. It's about the end result -- the sale. Well things have changed and marketing has evolved. Yes, many online marketing processes are still about that end result, but there's a another way to build loyal subscribers to your brand, and it's not about selling, it's about providing something valuable -- information. That is the essence of content marketing. What's the hardest part of content marketing? Now that's a good question.
| Thursday Jul 5, 2012
Today's digital marketers must deliver content across a number of channels and devices. Doing that, while providing a consistent brand experience at a reasonable cost is critical. This is what responsive design is meant to do. But how exactly does this development strategy change the marketer's processes? This is what we asked our panel this week.
| Thursday Jun 28, 2012
Microsoft made it official this week -- it is taking the enterprise social network provider Yammer under its wing. The news has brought up a number of questions, including what this means for SharePoint. In this week's discussion point we went out and asked a number of industry analysts and Microsoft partners for their views. Here's what they said.
| Wednesday Jun 6, 2012
Open Source and Innovation are two words you hear often in the content management industry, sometimes in the same sentence. But how exactly does open source encourage innovation? The question was raised with three open source vendors: Hippo, Liferay and Nuxeo. What follows are the responses.
Editor's Note: Discussion Point is a new bi-weekly column where we will go out to various industry experts and ask questions focused on current events, and business/technologies strategies being used today. If you have a question that you think would be good to ask or have an opinion to share, drop us an email at email@example.com.