Discussion Point News & Articles

Collaboration is not a new thing organizations suddenly know how to do, they've been doing it for years. But the technology and the strategies that support enterprise collaboration have changed and are still changing. A hallway conversation, a telephone call, an email -- these are still common ways to work together, but social technologies are starting to take center stage. And it's only just begun.

Every organization captures data -- social media analytics, customer interactions, website traffic and other metrics, the list goes on. That the amount of data collected is growing exponentially is no surprise, that technologies are emerging every day to help us capture and analyze this data is also no surprise. But how are these analytics and data support tools changing to help better support the customer experience and what can we expect from these technologies in the next few years? That's the question we asked our esteemed panel in today's Discussion Point.

For so long, we have been taught that marketing is about persuading people to buy something. It's about the end result -- the sale. Well things have changed and marketing has evolved. Yes, many online marketing processes are still about that end result, but there's a another way to build loyal subscribers to your brand, and it's not about selling, it's about providing something valuable -- information. That is the essence of content marketing. What's the hardest part of content marketing? Now that's a good question.

Today's digital marketers must deliver content across a number of channels and devices. Doing that, while providing a consistent brand experience at a reasonable cost is critical. This is what responsive design is meant to do. But how exactly does this development strategy change the marketer's processes? This is what we asked our panel this week.

Microsoft made it official this week -- it is taking the enterprise social network provider Yammer under its wing. The news has brought up a number of questions, including what this means for SharePoint. In this week's discussion point we went out and asked a number of industry analysts and Microsoft partners for their views. Here's what they said.

Open Source and Innovation are two words you hear often in the content management industry, sometimes in the same sentence. But how exactly does open source encourage innovation? The question was raised with three open source vendors: Hippo, Liferay and Nuxeo. What follows are the responses.

Editor's Note: Discussion Point is a new bi-weekly column where we will go out to various industry experts and ask questions focused on current events, and business/technologies strategies being used today. If you have a question that you think would be good to ask or have an opinion to share, drop us an email at editors@cmswire.com.