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Dreamforce News & Analysis

Dreamforce 2012: Closer Towards the Cloud Based Intranet? #df12

In last month's column I took a generic look at whether an organization could move its intranet to the cloud, lock stock and barrel. As ever, my conclusion was "maybe" as it very much depends on your organization and what exactly you want to do. While at Dreamforce, I had the opportunity to return to this question.

This Week: The Death of Web Analytics + iPhone 5 Goes Enterprise

Data Delusional?
It may be that web analytics is dead. But that's only because the scope of our data is exploding. Here's how you can untangle the data deluge.

We know all this information is used to drive marketing actions -- Adaptive Marketing is a perfect example. As our recent Tweet Jam showed, it's data + optimization that leads to ROI.

Join our upcoming web engagement webinar -- learn how smarter use of analytics can save you time and boost your team's effectiveness (register here).

Salesforce: Boundless Ambition
The 90,000 people at Dreamforce this week were blasted with social, mobile, cloud optimism -- and scores of product news. While in the trenches we learned how to be marketing ninjas, that marketing clouds are gathering, that Chatterbox aims to kill Box, mobile is everything and that HR is shifting.

Up next? Salesforce is gunning for the social enterprise.

Whew -- we've got #DF12 fatigue.

iPhone 5 Lands on Planet Earth
As if Dreamforce cloud mania wasn't enough, back on earth the iPhone 5 arrived. Of interest are the iOS 6 enterprise features and frights (think BYOD hell).

Get Smarter About Web Engagement
Can you identify the most important 5% of your audience? Learn how in this upcoming CMSWire webinar.
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The Dreamforce Takeaway? Salesforce Gears-up to Takeover the Enterprise

And you say you want a revolution, we all want to change the world….

Salesforce Debuts Social Key for Data.com + Dreamforce 2012 Day 3 Recap #df12

Day 3 at Dreamforce 2012 showcased Salesforce's product keynotes for all its core systems, and the company has promised some key new features for Data.com and Chatter.

Social Customers Want Fast Response Rates, Even For Small Businesses #df12

Small business wasn't ignored at Dreamforce this week. There were even a few small-biz "celebrities" on hand.

A New Take on Human Resources: Salesforce EVP John Wookey on Work.com #df12

Salesforce's John Wookey, executive vice president of Work.com and social applications, was excited to debut Work.com at the Dreamforce conference this week. Here's why he was so jazzed.

Adaptive Planning Integrates Sales Forecast Tool with Salesforce #df12

Corporate performance management (CPM) technology provider Adaptive Planning is launching its Sales Forecasting & Analysis solution on the Salesforce AppExchange.

Salesforce Rypple Becomes Work.com, Integrates With Chatter & Sales Cloud #df12

Last week we reported that Salesforce's Marc Benioff was readying a number of technology releases to compete in the social business space. Work.com was one of those releases, unveiled yesterday at Dreamforce, due to become generally available in the fourth quarter of this year.

Marketo VP Jon Miller on Becoming a Marketing Automation Ninja #DF12

The way people buy things has changed -- and this has changed how we should market, Jon Miller, vice president, marketing content and strategy at Marketo said at Dreamforce 2012.

Salesforce Reaches Out and Touches Mobile Workers #df12

Salesforce is reaching out to the rapidly growing mobile workforce with the Salesforce Touch platform. The enterprise social technology provider officially introduced Touch at today’s Dreamforce 2012 conference in San Francisco.

Alfresco Connector for Salesforce Promises to Help Sales Teams Work Smarter and Faster #df12

What do sales people gripe about? Aside from the crappy economy, customers who won’t make decisions, and lousy commissions; there’s managing and getting action on the overload of documents and approvals involved in a typical sales cycle.

Salesforce Unveils Marketing Cloud: Merges Radian6, Buddy Media for Advanced CXM #df12

Salesforce has been buying all around in the social marketing space for a while now with acquisitions that cover social engagement, monitoring, content and advertising. Today at Dreamforce, it brought them all together and unveiled its Salesforce Marketing Cloud.

Salesforce's Enterprise ID to Outdo Facebook? #df12

While you can have many identities across the personal web and the consumer cloud, for business it is logical to have one "enterprise-class" ID across all services. Salesforce is now offering just that to bring order and trust to online identification. 

Salesforce Adds Chatter Communities for Service, Cross Company IM #DF12

Salesforce is releasing new services and features related to the Chatter enterprise social networking tool at this week’s Dreamforce 2012 conference in San Francisco. They include Chatter Communities for Service as well cross-company IM for Chatter users.

Build Customizable Mobile Websites on Salesforce Using Trilibis SmartPath #Dreamforce

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Today, Trilibis releases a new mobile development platform, integrated with Salesforce, and ready for the enterprise.

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