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Dreamforce News & Analysis

Sold! 5 Salesforce Apps to Transform Your Sales Team

2014-24-October-Auction.jpgAs a testament to Salesforce’s popularity, more than 100,000 sales professionals traveled to San Francisco for Dreamforce, Salesforce.com’s annual conference for customers and end users. A diverse group of business leaders, politicians and artists gave keynotes, but the focus for most attendees was how to make their own operation better by using Salesforce.com and the tools and applications that can be integrated with the system.

Salesforce Shares Its Marketing Vision #DF14

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Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com's Marketing Cloud presentation at Dreamforce today liking what he saw.

"The marketing cloud is very exciting. Journey Map is very interesting," said Sala, already a customer of the Salesforce Sales and Service clouds. "We saw a lot of innovation in this product."

It was probably the exact reaction that Scott McCorkle, CEO of the Marketing Cloud, had hoped for during a keynote speech that included demonstrations of the ways Salesforce technologies already work at such customer-centric companies like Fitbit, Live Nation and McDonalds.

Will Salesforce's New Analytics Cloud Make Waves? #DF14

2014-15-October-Bolivia-Salt-Flats.jpgData Science is hard. Ditto for Big Data. You can add analytics to that list as well.

But “difficulty” and “complexity,” as they relate to data, aren’t the bogeymen of this day and age. Partly because it’s too expensive to let them play that role when the difference between winning and losing, success and failure, on a macro scale might come down to how well you leverage your data. And partly because a new generation of startups has emerged to put a smart, user friendly face on big data analytics.

Salesforce Catches the Wave to Customer Success #DF14

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There aren't many CEOs who'd hire the Beach Boys to break into "Good Vibrations"  in the middle of a keynote address. Then again, there aren't any technology evangelists quite like Marc Benioff.

After spending an hour promoting the charitable efforts of Salesforce.com, the Salesforce CEO cued the band to fire-up the crowd. After the final chorus, he explained how Salesforce's new analytics cloud — called Wave — will help his company become a customer success platform.

Yesterday's speech was the centerpiece of the four-day Dreamforce conference, which more than 140,000 registered to attend in Salesforce's hometown. 

Real Bedfellows? Salesforce, Office 365, OneDrive & Power BI #DF14

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Salesforce CEO Marc Benioff knew the conversation would be special, so on the opening day of Dreamforce, Salesforce’s user conference in San Francisco this week, he brought Microsoft Windows Vice President Tony Prophet on stage for a fireside chat.

After some genuine, inspirational, heart-to-heart talk about their mutual charitable work at Benioff’s Children’s Hospital at University of California San Francisco (UCSF), among other things, Benioff dropped his jaw.

"A year ago at Dreamforce we would not have thought Microsoft would have been here, on stage,” he said. “It's a shock."

And to him it certainly seemed to be, and for good reason. But are things always what they seem? 

Computing Moves from Personal to Intimate #DF14

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It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.

The technology shifts were outlined at the start of the four-day conference by a panel of senior Salesforce executives. 

The message was reinforced a short while later when other managers outlined how the company's new Community Cloud will make it possible for non-technical business managers to build branded communities in a half-hour. 

Benioff Spills Beans Early: Salesforce Intros Analytics Cloud #DF14

Apparently Salesforce CEO Marc Benioff couldn’t resist. Almost 12 hours before the embargo was scheduled to lift, he announced, via Twitter, that his company is launching Salesforce Analytics Cloud, Wave. 

He clearly wanted the most enthusiastic of his 123,000 followers to check it out in the App Store, and to give reporters a heads-up that he, himself, was breaking the embargo.

The launch of Salesforce’s sixth cloud wasn’t actually a secret, anyways. Benioff had leaked that it was coming, again via Twitter, last month.

Dreamforce 2012: Closer Towards the Cloud Based Intranet? #df12

In last month's column I took a generic look at whether an organization could move its intranet to the cloud, lock stock and barrel. As ever, my conclusion was "maybe" as it very much depends on your organization and what exactly you want to do. While at Dreamforce, I had the opportunity to return to this question.

This Week: The Death of Web Analytics + iPhone 5 Goes Enterprise

Data Delusional?
It may be that web analytics is dead. But that's only because the scope of our data is exploding. Here's how you can untangle the data deluge.

We know all this information is used to drive marketing actions -- Adaptive Marketing is a perfect example. As our recent Tweet Jam showed, it's data + optimization that leads to ROI.

Join our upcoming web engagement webinar -- learn how smarter use of analytics can save you time and boost your team's effectiveness (register here).

Salesforce: Boundless Ambition
The 90,000 people at Dreamforce this week were blasted with social, mobile, cloud optimism -- and scores of product news. While in the trenches we learned how to be marketing ninjas, that marketing clouds are gathering, that Chatterbox aims to kill Box, mobile is everything and that HR is shifting.

Up next? Salesforce is gunning for the social enterprise.

Whew -- we've got #DF12 fatigue.

iPhone 5 Lands on Planet Earth
As if Dreamforce cloud mania wasn't enough, back on earth the iPhone 5 arrived. Of interest are the iOS 6 enterprise features and frights (think BYOD hell).

Get Smarter About Web Engagement
Can you identify the most important 5% of your audience? Learn how in this upcoming CMSWire webinar.
> Register Now

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The Dreamforce Takeaway? Salesforce Gears-up to Takeover the Enterprise

And you say you want a revolution, we all want to change the world….

Salesforce Debuts Social Key for Data.com + Dreamforce 2012 Day 3 Recap #df12

Day 3 at Dreamforce 2012 showcased Salesforce's product keynotes for all its core systems, and the company has promised some key new features for Data.com and Chatter.

Social Customers Want Fast Response Rates, Even For Small Businesses #df12

Small business wasn't ignored at Dreamforce this week. There were even a few small-biz "celebrities" on hand.

A New Take on Human Resources: Salesforce EVP John Wookey on Work.com #df12

Salesforce's John Wookey, executive vice president of Work.com and social applications, was excited to debut Work.com at the Dreamforce conference this week. Here's why he was so jazzed.

Adaptive Planning Integrates Sales Forecast Tool with Salesforce #df12

Corporate performance management (CPM) technology provider Adaptive Planning is launching its Sales Forecasting & Analysis solution on the Salesforce AppExchange.

Salesforce Rypple Becomes Work.com, Integrates With Chatter & Sales Cloud #df12

Last week we reported that Salesforce's Marc Benioff was readying a number of technology releases to compete in the social business space. Work.com was one of those releases, unveiled yesterday at Dreamforce, due to become generally available in the fourth quarter of this year.

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