Dreamforce News & Articles

Salesforce.com announced some pretty significant updates to Chatter at this year's Dreamforce conference in San Francisco. The highlights include support for customer groups, realtime chat, and enhanced integration capabilities. 

Anyone who's familiar with Salesforce.com's Marc Benioff knows that he consistenly speaks about technology with notable enthusiasm, but somehow his keynote at this year's Dreamforce conference was even more so excited. In this edition of our weekly social business discussion, I'd like to focus on one statement that was particularly resonant: Collaboration is not an island. 

As per usual for Salesforce's great leader, Marc Benioff kicked off this year's Dreamforce conference with a keynote speech and heightened sense of enthusiasm. Among this morning's tips: how social and business can (and should) co-exist. 

Lots of news is coming out of this year's Dreamforce conference in San Francisco. Pardot's personal addition, revealed today, gives a social networking boost to the company's already well-developed marketing automation system. 

Salesforce (news, site) posted its Q2 2012 earnings this week, reporting a record revenue of US$ 546 million -- up 38% year-over-year. Hmm... perhaps all those silly looking advertisements were a good idea after all?

Salesforce's Chatter (news, site) adds social features and collaboration for the enterprise.