Dreamforce News & Articles

In last month's column I took a generic look at whether an organization could move its intranet to the cloud, lock stock and barrel. As ever, my conclusion was "maybe" as it very much depends on your organization and what exactly you want to do. While at Dreamforce, I had the opportunity to return to this question.

Data Delusional?
It may be that web analytics is dead. But that's only because the scope of our data is exploding. Here's how you can untangle the data deluge.

We know all this information is used to drive marketing actions -- Adaptive Marketing is a perfect example. As our recent Tweet Jam showed, it's data + optimization that leads to ROI.

Join our upcoming web engagement webinar -- learn how smarter use of analytics can save you time and boost your team's effectiveness (register here).

Salesforce: Boundless Ambition
The 90,000 people at Dreamforce this week were blasted with social, mobile, cloud optimism -- and scores of product news. While in the trenches we learned how to be marketing ninjas, that marketing clouds are gathering, that Chatterbox aims to kill Box, mobile is everything and that HR is shifting.

Up next? Salesforce is gunning for the social enterprise.

Whew -- we've got #DF12 fatigue.

iPhone 5 Lands on Planet Earth
As if Dreamforce cloud mania wasn't enough, back on earth the iPhone 5 arrived. Of interest are the iOS 6 enterprise features and frights (think BYOD hell).

Most Popular

• New Maps for iPhone 5..., Where's Google?
• SharePoint 2013 : Six Mobile Features for the Enterprise
• The Top 5 Tools for Monitoring Social Media Impact
• Box Seeks Edge Over Google Drive, Dropbox with Boosted Upload Speeds
• 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Editor's Picks

• How to Untangle the Data Deluge
• Salesforce Unveils Marketing Cloud: Merges Radian6, Buddy Media for Advanced CXM
  
• Web Content Management Systems: Reinvented
• The Digital Workplace: The Need for Good Practices in a Complex Work Environment
• User Personas: Know Your Customer

Around the Web

• Can Social Business Be Bullied In?
• Why Do I Share My Knowledge?
• Six audiences
• Starting a Business: The New 'Safe' Career?
• Co-Create Great Experiences With Your Customers

Featured Events (all events | post your event)

• Sep 30 -- Oracle OpenWorld San Francisco
• Oct 04 -- (Webinar) Boosting Digital Engagement with Analytics & Advanced Targeting
• Oct 29 -- DOCUMENT Strategy Forum Connecticut 2012
• Nov 14 -- Forrester's Customer Experience Forum West Los Angeles
• Nov 27 -- Gilbane Conference in Boston

Featured Jobs (all jobs | post your job)

• Junior Financial Analyst in San Francisco at Mindjet
• Director of Product Marketing in New Hampshire at Ektron
• Digital Content Manager in Greensboro at Pace Communications
• Senior Project Manager in New York at Razorfish
• Engagement Manager in Mexico City at VMware

And you say you want a revolution, we all want to change the world….

Day 3 at Dreamforce 2012 showcased Salesforce's product keynotes for all its core systems, and the company has promised some key new features for Data.com and Chatter.

Small business wasn't ignored at Dreamforce this week. There were even a few small-biz "celebrities" on hand.

Salesforce's John Wookey, executive vice president of Work.com and social applications, was excited to debut Work.com at the Dreamforce conference this week. Here's why he was so jazzed.

Corporate performance management (CPM) technology provider Adaptive Planning is launching its Sales Forecasting & Analysis solution on the Salesforce AppExchange.

Last week we reported that Salesforce's Marc Benioff was readying a number of technology releases to compete in the social business space. Work.com was one of those releases, unveiled yesterday at Dreamforce, due to become generally available in the fourth quarter of this year.

The way people buy things has changed -- and this has changed how we should market, Jon Miller, vice president, marketing content and strategy at Marketo said at Dreamforce 2012.

Salesforce is reaching out to the rapidly growing mobile workforce with the Salesforce Touch platform. The enterprise social technology provider officially introduced Touch at today’s Dreamforce 2012 conference in San Francisco.

What do sales people gripe about? Aside from the crappy economy, customers who won’t make decisions, and lousy commissions; there’s managing and getting action on the overload of documents and approvals involved in a typical sales cycle.

Salesforce has been buying all around in the social marketing space for a while now with acquisitions that cover social engagement, monitoring, content and advertising. Today at Dreamforce, it brought them all together and unveiled its Salesforce Marketing Cloud.

While you can have many identities across the personal web and the consumer cloud, for business it is logical to have one "enterprise-class" ID across all services. Salesforce is now offering just that to bring order and trust to online identification. 

Salesforce is releasing new services and features related to the Chatter enterprise social networking tool at this week’s Dreamforce 2012 conference in San Francisco. They include Chatter Communities for Service as well cross-company IM for Chatter users.

Today, Trilibis releases a new mobile development platform, integrated with Salesforce, and ready for the enterprise.