Drudge Report News & Articles

What do users do with news content? And how do they get their news? These are questions that a recent in-depth study by the Pew Research Center’s Project for Excellence in Journalism sought to answer. The study examined the top 25 news websites in popularity in the United States, and what they found may help us restructure the way we publish news.

Quantcast this week launches a service which enables searching of websites according to key readership demographics. The new facility enables marketers to enter a list of demographic parameters, and returns a list of websites whose readership matches those criteria. As an example, if a marketer is targeting black male readers, over 40, with an income over $60,000, then Quantcast’s new service serves up a list of websites which attracts that audience, and also tells you whether or not the site accepts advertising.

Better yet, the service is free. Just sign up and target away.