E-commerce News & Articles

Today, web content management provider Telerik releases the next update to Sitefinity Web CMS, this time with a focus on easier administration to get your websites up and running quickly.

A forensic analysis of Google Wallet points to unencrypted data and security vulnerabilities.

Gartner has released the most recent version of its magic quadrant for e-commerce. It’s not shocking that the market is growing; something has to be powering all of those black Friday sales, right?

Today's economy is growing internationally and likewise, online retailers need to be able to meet consumers wherever in the world they may be. Bridgeline Digital has updated its iAPPS suite to better enable web retailers and web publishers to meet the needs of an international audience.

IBM reports that iPad and mobile devices will drive 15% of retail web traffic this holiday season.

Telerik has released version 4.3 of its Sitefinity .NET Web content management system. And like we expected, there are more capabilities to support the online customer experience.

PayPal is taking a new route to get your money, it's taking its wallet offline.

The Science of Sharing study, exposes the methods consumers use to research different kinds of products online and the influence social media can have on other consumer's purchases. 

Three major components of today's customer experience management efforts are the three "C's": Content, Community and Commerce. It goes without saying that all three are important for success in today's world of online commerce, but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important "C", the Convergence of each of these key areas.

A final reminder that at 1pm ET, 10 PT today we are holding our monthly tweet jam. We will focus on the 3C's of Customer Experience: Content, Community, Commerce. The hashtag again is #CXMChat, the discussion topics:

1. Content, Community, Commerce: Which is your top CXM focus and why?
2. Is CXM maturing as a discipline and how is it changing organizations?
3. Do you believe orgs need a more abstracted role called "Experience (or Engagement) Architect"?
4. How is ecommerce evolving in the age of CXM?
5. What do you think is the big opportunity for CXM in 2012?

Check out the list of panelists attending and get yourself ready to settle in for a fast paced discussion on customer experience.

You can watch the event right here, or join us via your Twitter tool of choice. See you soon!

A Few Reminders

• Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
• Subsequent tweets must start with the question number you are responding to and the #CXMChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works #CXMChat"
• Please don't pitch products or services; stay knowledge focused
• Keep the discussion professional, but informal
• Remember that this is a public chat — be thoughtful

There is a saying in the software industry that goes, “Choose two: fast, cheap, or good.” The same can be said of content, commerce and community -- otherwise known as the three C’s of web experience. It’s difficult to make two of these elements work together; three is a herculean task. But it doesn’t have to be.

It's that time again -- Tweet Jam time -- and this month we take a closer look at three key elements of Customer Experience Management (CXM): Content, Community & Commerce. CXM is a pretty big topic, even when focused on these three elements, and we could go in any number of directions, but we have tried our best to keep it straightforward. Let's give you some details.

To have a successful e-commerce site, content is critical. This content can take many forms including images, manuals, feature descriptions, recommendations and more. The key to successful commerce and accelerating purchase decisions is to understand the customer decision journey and target content to the user to help them navigate that journey as quickly as possible, with minimal distractions. By focusing on the customer journey, it will be easier to understand and prioritize the content requirements for your, or your partner’s, e-commerce site.

More and more people are purchasing good and services online. A recent Forrester Research study was released showing a 5-year U.S. Online Retail Market Forecast -- the numbers are astounding. Needless to say, selling products online is a massive distribution channel for nearly every company, but just having a “shopping cart” is not enough -- your e-Commerce website should be customer experience focused.

No matter your social media marketing strategy, we’ve all questioned its validity and viability. What we’re doing seems to be working, but how can we be sure? There are so many variables to track and consider that sorting it all out can make your brain hurt. While we can’t offer you a tried-and-true equation, we can offer you a few insights inspired by Argyle’s recent Data Driven Social Marketing webinar.