E-commerce News & Analysis
| Friday Nov 18, 2011
This week in the Google-verse we welcomed back the iOS Gmail app. So far, the angry pitchfork mob has been quiet. Meanwhile, Google+ plugged in a little Trends column in the search results page (it's like Twitter's Trending Topics with a twist) and all marketers have been invited to check out Think Insights, a smorgasbord of helpful tools and up-to-date studies, trends and videos.
| Thursday Nov 17, 2011
Online customers want faster, more convenient and completely secure transactions. A globalized economy demands payment systems that cross borders and supports diverse payment types. And fraud losses continue to be a growing issue for most merchants. With a constantly changing eComm landscape, many mid to enterprise-level organizations are finding it difficult to select the right eComm platform for their business. The key to the selection process is focusing on solutions that are flexible, secure and designed for growth. By doing so, merchants can be confident their eComm platform will meet their organization’s needs, today and in the future.
| Tuesday Nov 8, 2011
Today's economy is growing internationally and likewise, online retailers need to be able to meet consumers wherever in the world they may be. Bridgeline Digital has updated its iAPPS suite to better enable web retailers and web publishers to meet the needs of an international audience.
| Friday Nov 4, 2011
IBM reports that iPad and mobile devices will drive 15% of retail web traffic this holiday season.
| Friday Nov 4, 2011
Telerik has released version 4.3 of its Sitefinity .NET Web content management system. And like we expected, there are more capabilities to support the online customer experience.
| Thursday Nov 3, 2011
PayPal is taking a new route to get your money, it's taking its wallet offline.
| Thursday Oct 27, 2011
The Science of Sharing study, exposes the methods consumers use to research different kinds of products online and the influence social media can have on other consumer's purchases.
| Wednesday Oct 26, 2011
Three major components of today's customer experience management efforts are the three "C's": Content, Community and Commerce. It goes without saying that all three are important for success in today's world of online commerce, but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important "C", the Convergence of each of these key areas.
| Wednesday Oct 26, 2011
A final reminder that at 1pm ET, 10 PT today we are holding our monthly tweet jam. We will focus on the 3C's of Customer Experience: Content, Community, Commerce. The hashtag again is #CXMChat, the discussion topics:
- Content, Community, Commerce: Which is your top CXM focus and why?
- Is CXM maturing as a discipline and how is it changing organizations?
- Do you believe orgs need a more abstracted role called "Experience (or Engagement) Architect"?
- How is ecommerce evolving in the age of CXM?
- What do you think is the big opportunity for CXM in 2012?
Check out the list of panelists attending and get yourself ready to settle in for a fast paced discussion on customer experience.
You can watch the event right here, or join us via your Twitter tool of choice. See you soon!
A Few Reminders
- Introduce yourself with your first #CXMChat tweet. Include your name, job title and organization you work for.
- Subsequent tweets must start with the question number you are responding to and the #CXMChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works #CXMChat"
- Please don't pitch products or services; stay knowledge focused
- Keep the discussion professional, but informal
- Remember that this is a public chat — be thoughtful
| Tuesday Oct 25, 2011
There is a saying in the software industry that goes, “Choose two: fast, cheap, or good.” The same can be said of content, commerce and community -- otherwise known as the three C’s of web experience. It’s difficult to make two of these elements work together; three is a herculean task. But it doesn’t have to be.
| Friday Oct 21, 2011
Three C's comprise the backbone of good customer experience management: content, community and commerce. This week we've got expert advice on how to improve them, with a particular focus on content.
| Wednesday Oct 19, 2011
It's that time again -- Tweet Jam time -- and this month we take a closer look at three key elements of Customer Experience Management (CXM): Content, Community & Commerce. CXM is a pretty big topic, even when focused on these three elements, and we could go in any number of directions, but we have tried our best to keep it straightforward. Let's give you some details.
| Tuesday Oct 18, 2011
To have a successful e-commerce site, content is critical. This content can take many forms including images, manuals, feature descriptions, recommendations and more. The key to successful commerce and accelerating purchase decisions is to understand the customer decision journey and target content to the user to help them navigate that journey as quickly as possible, with minimal distractions. By focusing on the customer journey, it will be easier to understand and prioritize the content requirements for your, or your partner’s, e-commerce site.
| Friday Oct 14, 2011
When defining your Customer Experience Strategy you should take 3 C's into consideration: Content, Community & Commerce. Not sure how to start? Read on for some advice from the experts.
| Wednesday Oct 12, 2011
More and more people are purchasing good and services online. A recent Forrester Research study was released showing a 5-year U.S. Online Retail Market Forecast -- the numbers are astounding. Needless to say, selling products online is a massive distribution channel for nearly every company, but just having a “shopping cart” is not enough -- your e-Commerce website should be customer experience focused.