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E-commerce News & Analysis

This Week: Yammer vs SharePoint + How Social is Changing E-Commerce

Social e-Commerce
An e-commerce website without social features is like a chocolate sundae without the chocolate sauce -- plain boring. Check out 3 ways that social media is shifting e-commerce.

Your Take: SharePoint vs Yammer
Microsoft has revealed a bit of its SharePoint-Yammer roadmap, but questions still remain. Is it a question of SharePoint or Yammer? Or is SharePoint finally dead?

Google Hangout: Universal Social Standards
Business needs a way to value interactions across social media. Join us on March 28th at 9am PDT, 12pm EDT, 1600 GMT when we discuss the opportunities and challenges of universal social standards. Get your #CXMHangout details here.

White Paper -- Making Sense of Social Analytics
Learn how to measure the real impact of social on your business.
> Get the White Paper

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How to Integrate Social Media Into Your e-Commerce Marketing Strategy

Recently I came across a telling statistic: according to a recent survey by PriceWaterhouseCooper seven out of ten people never use social media sites to purchase items or services, even though almost half of the respondents check those sites on a daily basis. 

Pinfluencer Rebrands as Piqora; Launches New e-Commerce Tool

Pinterest marketing and analytics solution, Pinfluencer has rebranded. Now named Piqora, the rebranded company also introduced a new tool: Gallery, a social e-Commerce product.

A New King In Town For Managing e-Commerce Experiences

There is a fundamental change going on in e-commerce -- and we’re seeing it happen right before our eyes.

LivePerson Report: Online Customers Impatient, Demanding and Heavy Buyers

Nearly three-quarters of online customers expect to get help within five minutes when they are trying to make an online purchase -- and half will abandon the purchase right away or after one attempt to find help, if help is not forthcoming. That is one of a variety of findings in a new report from online help provider LivePerson that paints a picture of the attitudes and behaviors of online customers.

LiveChat Redesigns its Product to Improve the Chat Experience

Real-time live chat software tool, LiveChat, which provides sales and support for eCommerce sites has updated its flagship product. This update is centered around a design change that helps with seamless chat adoption, as well increased speed and workflow for customer service representatives.

Simplifying And Improving Your Customer's Web Experience

The world of e-commerce can be a tricky environment in which to do business. 

Retailers in the Age of Mobile Shopping: What Are the Trends?

Let’s say you’re a retailer with both physical stores and a Website. What are the key trends in retail technology that you need to keep in mind?

Six Tips for Getting Buy-In on a Testing Program

Having worked with a number of digital marketers over the years, I've noticed a recurring challenge among those eager to make positive change -- their momentum is broken when it comes to getting buy-in. This is especially true of launching testing programs. Multivariate testing is often uncharted territory for many, so they don’t understand it or its potential benefits. Why would they get on board? And why would they spend the money?

5 Reasons Doubling Conversions is More Important than Doubling Traffic

Despite the fact that converting existing customers is less expensive than attracting new ones, many online marketing budgets are still disproportionately allocated to traffic-driving strategies. 

Aggregate Knowledge Report Finds Best Place to Buy Ads is Social Media

A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks.

Report: Buyers Rule, Sellers Play Catch Up in the New Matrix of Commerce

It’s a buyer’s world. According to a new Constellation Research report, buyers are rulers served by channels galore, a fleet of payment technologies, supply chains ready to do their bidding, and Big Data tracking their every whim. To keep up, the report said, sellers need to align themselves with this new environment, which it dubs Matrix Commerce.

Go Daddy Expands Mobile Website Creation with Purchase of

A one-stop shop for small Web sites, Go Daddy has the tools for site building, management and domain registration, in addition to hosting services. Now, the company is expanding its mobile toolset with the acquisition of, which offers an iOS app for creating mobile websites.

Improving the Mobile Coupon Shopping Experience

Who doesn’t love a coupon? Why, there are even shows about people who love coupons so much they buy things they don’t even need, just for the thrill of the discount. However, for the rest of us who enjoy receiving coupons from the retailers and brands we follow, there’s a problem: coupons have gone mobile. And while they are often easy to access, they’re not always easy to redeem.

Banks, Mobile Carriers Treading Carefully with Digital Wallets #appsworld

Mobile payments may become a US$ 90 billion industry by 2017, but banks and mobile carriers in the US are moving slowly on things like digital wallet technology in mobile phones.

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