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E-commerce News & Analysis

Sitecore Chases Personalization With Znode, SMITH Integration

Sitecore has just announced a partnership with .NET e-commerce platform provider Znode aimed at developing personalized customer experiences. This is the second major  announcement around .NET platforms from Sitecore in the past three months. Its purchase of commerceserver.net in November aroused considerable interest in the e-commerce space.

How Social Technologies Impact the Balance of Power

How Social Impacts the Balance of PowerOrganizations, businesses and entire industries are becoming more social. Does that really translate to better collaboration?

Extreme Goes Deep at the Super Bowl with Analytics

Networking hardware makers are seeing a unique opportunity in analytics. Why? All the data passes through their pipes. Extreme Networks has grabbed onto this trend with the release of an analytics product that was rolled out at the Super Bowl on Sunday, providing detailed information about the digital activity on the wireless network in MetLife Stadium.

Roadblocks to Epic Customer Experiences: Marketers

Roadblocks to Epic Customer Experiences: MarketersDelivering relevant and remarkable customer experience is easier said than done. It takes a special combination of data and analytics; great storytelling and visual content; delightful social engagement; a consistent, multichannel presence; strong customer service; and agile, long-term strategy. Throw in value-added apps, responsive design and personalization, and you’ve got a tall order for any company to fill.

How can one company -- let alone one person -- do it all? And how should aspiring digital marketers focus their education and training to become competitive in the (near) future? Before we get overwhelmed by everything today’s marketer must be, let’s start with what he or she is not. 

With $1B Acquisition, OpenText Swimming for Big B2B Integration Fish

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We now know OpenText’s Information Exchange portfolio was beefed up when it bought GXS for $1 billion this month. But how much better did it get? Who is OpenText going after — and where are they now in this space?

First things first — this is a serious acquisition for the now 8,200-employee Waterloo, Ontario-based enterprise information management software provider. Its investment into GXS represents about a third of the total price for nearly 50 previous acquisitions during the past 20 years.  

The move is so significant, one industry analyst said, that she now puts OpenText ahead of IBM and TIBCO, two of its major competitors in the B2B integration services space. TIBCO offers “B2B Next,” and IBM has "Sterling B2B Integrator."

"OpenText’s Information Exchange portfolio was somewhat limited in its capabilities, so this acquisition will greatly increase its capabilities, putting it ahead of IBM and TIBCO," Sue Clarke, senior analyst at Ovum Research, told CMSWire.

E-Commerce, Content and Closing the Gaps: A Look at Sitecore

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Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.

In the final piece today, we look at Sitecore, which has put customers at the heart of the retail process by providing personalized content and user experiences.

Just Show Me: Customers Like Google Product Listing Ads

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Google can dream all it wants about robots, smart homes and artificial intelligence. But as we explained yesterday in a story about its latest acquisition binge, Google is still basically an advertising company.

And Product Listing Ads (PLAs), which combine images and text, are one of the key tools it has in its increasingly large and sophisticated bag of tricks.

IBM Launches New Global Customer Experience Consultancy #IBMConnect

customer experience, IBM Launches New Global Customer Experience Consultancy #IBMConnect

Connecting on a global scale today for Boston Children's Hospital means thousands of stakeholders leveraging IBM's digital global platform — OPENPediatrics — to communicate, collaborate, innovate and share research about their pediatric care.

"Nothing breaks down borders better than caring for critically ill children," physician Jeffrey Burns, Chief of Critical Care at Boston Children's Hospital, told the audience this morning at IBM Connect in Orlando, Fla.

E-Commerce, Content and Closing the Gaps: A Look at Elastic Path

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Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce.  But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with  API-centric commerce. This gives enterprises a single, unified customer experience no matter what device is being used to access the site.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

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With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

Broken Bad: How One Company Plans to Fix Online Customer Experience

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When is the last time you did business on the web and came away thrilled by the experience?

OK, maybe thrilled is asking too much, how about with just a hint of the warm-fuzzies?

If you’re typical, the answer is “almost never.” And, yes, we’re being generous with the “almost.”
 

Digital Marketer eZanga Pushes Bitcoin into B2B Space

Bitcoin .jpgBitcoin is one of those things everyone seems to have heard about — but few people can define and even fewer understand how it works. But maybe it's time that you should learn.

More and more businesses are starting to accept the digital currency: from restaurants and  retailers to sports teams and casinos. Last November, Richard Branson announced Virgin Galactic would allow payments in Bitcoins.

Zynga began testing Bitcoin payments for games this month. And now eZanga.com, a search engine and digital marketing company, has opened the virtual vault, too. 

OpenText Buys GXS Cloud Integration Technology in $1 Billion Deal

OpenText Buys GXS Cloud Integration Technology in $1 Billion DealIn its first salvo in the information management space this year, OpenText has closed the deal to buy GXS for $1.065 billion. The acquisition will give OpenText cutting edge business-to-business cloud integration technology, which will compliment the investments OpenText has made in cloud computing in recent years.

Privacy is Overrated: Ask Your Customers and They Will Tell

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Guess what? New research from IBM shows customers are willing to share their personal information, especially if they get something in return.

Excuse us while we yawn ... But doesn't it seem like anyone who ever signed up for something as innocuous as a store loyalty card could explain the same thing? How many people registered for a website during the heady dot-com days, just to get a free water bottle?

And don't even get us started on the phenomenon of too much information on social media, where everyone shares just about everything, for nothing but 15 seconds of fame in return.

So let's overlook the obvious, and see if there are any deeper insights in the research IBM released this week at the National Retail Federation's 103rd Annual Convention and EXPO in New York City.

Microsoft Enhances Retail Products, Relationships at NRF Conference

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Microsoft is using the National Retail Federation's 103rd Annual Convention and EXPO in New York City this week to announce a number of enhancements to its Dynamics AX 2012 product and its Dynamics for Retail, which will reportedly provide retailers with better ways to manage their customer experiences. Microsoft is also using the convention to announce an extended partnership with IBM, Sitecore and Vantiv.

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