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E-commerce News & Analysis

Proposed W3C Standard for e-Commerce Customer Data Moves Forward

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Wouldn’t life be easier if the customer data from website transactions was standardized? That’s the idea behind an effort from an industry group that includes Adobe, Google, IBM and Best Buy. 

Three Imperatives to Ensure Your Mobile Experience is Future-Proof

Mobile Experience Customer Experience“Mobile is sexy, multi-channel is not,” I recently declared in a discussion with an analyst. That pretty much sums up the general relationship most brands have with the two "M’s” of marketing: mobile and multi-channel.

Walmart Acquires Predictive Analytics Platform Inkiru to Improve Online Presence

Walmart Acquires Predictive Analytics Inkiru.jpgRetail giant Walmart is traditionally an in-store business, but is lookingt to improve its web presence through the acquisition predictive analytics company Inkiru.

Perfected Social Business? Good, Because Here Comes the Collaborative Economy

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If you’re still trying to get a handle on social business, hang on to your bootstraps. According to a new report from the Altimeter Group, the emerging next phase of social business features consumers buying and sharing products and services, not just media and information, between themselves. In other words, welcome to the Collaborative Economy.

SAP Buys hybris to Deliver Cutting Edge Customer Experience, E-Commerce

sap acquires e-commerce platform vendor hybris to expand customer experience platform

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for an undisclosed sum.

Gartner Report Highlights 'Cool' Social Marketing Shops

Gartner - Cool Social Marketing Vendors

It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between brand promotion and e-Commerce, as described in the new report.

It's An App World for E-commerce and Online Shopping

It's An App World for E-commerce and Online Shopping As smartphones and tablets become the device of choice for many online shoppers there's also a e-commerce movement for retailers to adopt an app-based shopping model. As a result, more businesses should reconsider how they engage and connect mobile customers.

Report: E-Commerce Marketers Must Improve Social Engagement

Report: Ecommerce Needs to Improve Social Engagement; Make Note of Customer Trends E-commerce is something that changes as social trends change; however many businesses are failing to find a good link between social engagement and e-commerce traffic.

SDL Fredhopper 7.5: Entire Product Catologs Personalized For Shoppers

shutterstock_119544880.jpg Ever since SDL bought Fredhopper in January 2010 it has been developing the technology to optimize the online shopping experience offered by retailers. Today with the release of v7.5, it has tweaked the Fredhopper technology again to offer retailers the ability to adapt an entire product catalog to target specific shoppers.

Google To Drop Checkout; Begins Transition to Wallet

The way customers shop through Google and retailers is changing, as the company begins to phase out Google Checkout in favor of Google Wallet.

iAPPS Web Content Manager Making Gains for Bridgeline Digital

Bridgeline Digital, maker of the .NET based iAPPS Web content management system has provided its second quarter 2013 financial results, and iAPPS is giving the company a boost of cash and new customers.

Thoughts on the New Cashless Society

Cashless Society

To say that living without cash has been the stuff of legend would be an exaggeration … but only a slight one. And the reality may come sooner than we think.

Commerce Guys Add In-App Shopping Capabilities for iOS to Drupal Commerce

The creators of Drupal Commerce, Commerce Guys, have released Commerce Mobile, an iOS app that's designed to improve the online shopping experience through an in-app connection with Drupal commerce websites.

Are You Using the Right e-Commerce Platform?

This month as we learn more about implementing customer journeys, it occurred to me that one of the integral parts of the customer journey is the online shopping cart experience. After all, we know that while it may be easier to get prospective customers to add items to their virtual shopping cart, getting them to check out and complete the purchase is much more complicated.

PICT Aims to Improve the Power of the Image in Online Shopping

For social media marketers looking to make the most of visuals, there is a new tool called PICT --  a shoppable photos application.

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