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E-commerce News & Analysis

Top 5 Reasons to Test Your Site at Every Stage of Development

Just because your Web CMS works, the digital assets are live and the site is conducting transactions, doesn't mean there isn't great value in capturing your users' feedback!

Five Reasons Testing Should Be Included in Your 2013 Marketing Plan

So your brand is selling online and on mobile -- after all, who isn't? -- and it’s been working... but you know it could be better. Or perhaps it’s not doing so well at all, and you need to figure out where the problem lies. How do you go about doing that? 

Forrester Predicts Mobile Payments to Reach $90 Billion by 2017

Like paying for stuff with a mobile phone? Then you are part of the zeitgeist, because US mobile payments were nearly US$ 13 billion in 2012, and Forrester predicts Americans will spend US$ 90 billion by 2017 via mobile.

Mobile App of the Week: Credit Card Scanning with Netswipe

For this week’s Mobile App of the Week we look at Netswipe for Android, an app that turns a smartphone into a credit card reader.

Owned it Social Platform Aims to Improve Online Shopping Revenue

Oxygen Accelerator has released a new social commerce platform, Owned it, which aims to improve revenue for online businesses in the checkout process.

IBM Software Targets the 'Omni-Channel' Customer Experience

As part of its Smarter Commerce initiative, IBM is releasing several solutions aimed at delivering a consistent experience across multiple retail touchpoints to what it terms “omni-channel” shoppers -- or consumers who expect a consistent sales and marketing experience across all channels they use.

Retailers Retool for Cross-Channel Shoppers

Forget about online shopping versus brick-and-mortar stores. The new retail environment requires stores to shape their customer experience and their business processes for the cross-channel shopper.

Telco Leads Mobile Ad Spending in New S.M.A.R.T. Report

Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.

The Five Types of Online Shoppers Ruling Holiday Retail

Despite economic tension, e-commerce is currently embracing its biggest fourth quarter yet.

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels

2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.

Customer Experience Frustration Points and Their Consequences

Accommodating today’s always-connected, app-enabled customers who interact with brands through multiple devices requires turning many of our thoughts about customer service inside-out.

Adobe Predicts Cyber Monday Surpasses Black Friday Sales With $2 Billion Reach

With the Holiday season just around the corner, Adobe predicts Cyber Monday will become the leading online shopping day for 2012.

SumAll Analytics Platform Raises US $6m For Social & E-Commerce ROI

Free analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product -- and donate to charity.

Google Shopping Creates a Winter Wonderland of 3-D Greed

Google Shopping is sending out some early gifts to beat the holiday rush. To help you spend your money more easily, the technology giant has unveiled new tools for shopping.

Consumerization of IT: B2B Buyers Edition

More enterprise IT buyers than ever before expect e-commerce to be more consumer like, a new hybris study reveals, and nearly all large companies surveyed said their suppliers needed to make their websites easier and more compelling to use. 

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