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E-commerce News & Analysis

Adobe Marketing Cloud Integrates with hybris + Lionbridge #adobesummit

Commerce platform vendor hybris and translation system provider Lionbridge have both announced integrations with Adobe this week. Hybris is hopping on the Adobe digital analytics bandwagon, and Lionbridge is focusing, of course, on multilingual content the companies announced at the Adobe Summit conference in London.

NICE Systems Launches Customer Engagement Analytics Platform

Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now offering it Customer Engagement Analytics (CEA) platform, which it described as the “industry’s first to combine interaction and transaction analysis.” 

Oracle B2B Commerce Trends Report Finds Companies Embracing B2C Best Practices

B2B commerce is trending towards the B2C model, an Oracle report has found, and companies are looking to expand their online sales because customers' expectations have changed in the face of those consumer buying practices.

Twitter Takes Down Ribbon In Stream Payments Just Hours After Debut

Developers working on in stream payment apps be warned. Twitter will close off your service if you try to set up shop on their turf without proper authorization as the company has done with a startup called Ribbon.

hybris v5 Omni-Channel platform has Social and Mobile Enhancements

Commerce products provider, hybris has released latest version of its hybris Commerce Suite that gives B2B and B2C marketing companies omni-channel capabilities. More specifically, this new update is centered on the cross-channel consumer and in-store business tools.

This Week: Yammer vs SharePoint + How Social is Changing E-Commerce

Social e-Commerce
An e-commerce website without social features is like a chocolate sundae without the chocolate sauce -- plain boring. Check out 3 ways that social media is shifting e-commerce.

Your Take: SharePoint vs Yammer
Microsoft has revealed a bit of its SharePoint-Yammer roadmap, but questions still remain. Is it a question of SharePoint or Yammer? Or is SharePoint finally dead?

Google Hangout: Universal Social Standards
Business needs a way to value interactions across social media. Join us on March 28th at 9am PDT, 12pm EDT, 1600 GMT when we discuss the opportunities and challenges of universal social standards. Get your #CXMHangout details here.

White Paper -- Making Sense of Social Analytics
Learn how to measure the real impact of social on your business.
> Get the White Paper

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How to Integrate Social Media Into Your e-Commerce Marketing Strategy

Recently I came across a telling statistic: according to a recent survey by PriceWaterhouseCooper seven out of ten people never use social media sites to purchase items or services, even though almost half of the respondents check those sites on a daily basis. 

Pinfluencer Rebrands as Piqora; Launches New e-Commerce Tool

Pinterest marketing and analytics solution, Pinfluencer has rebranded. Now named Piqora, the rebranded company also introduced a new tool: Gallery, a social e-Commerce product.

A New King In Town For Managing e-Commerce Experiences

There is a fundamental change going on in e-commerce -- and we’re seeing it happen right before our eyes.

LivePerson Report: Online Customers Impatient, Demanding and Heavy Buyers

Nearly three-quarters of online customers expect to get help within five minutes when they are trying to make an online purchase -- and half will abandon the purchase right away or after one attempt to find help, if help is not forthcoming. That is one of a variety of findings in a new report from online help provider LivePerson that paints a picture of the attitudes and behaviors of online customers.

LiveChat Redesigns its Product to Improve the Chat Experience

Real-time live chat software tool, LiveChat, which provides sales and support for eCommerce sites has updated its flagship product. This update is centered around a design change that helps with seamless chat adoption, as well increased speed and workflow for customer service representatives.

Simplifying And Improving Your Customer's Web Experience

The world of e-commerce can be a tricky environment in which to do business. 

Retailers in the Age of Mobile Shopping: What Are the Trends?

Let’s say you’re a retailer with both physical stores and a Website. What are the key trends in retail technology that you need to keep in mind?

Six Tips for Getting Buy-In on a Testing Program

Having worked with a number of digital marketers over the years, I've noticed a recurring challenge among those eager to make positive change -- their momentum is broken when it comes to getting buy-in. This is especially true of launching testing programs. Multivariate testing is often uncharted territory for many, so they don’t understand it or its potential benefits. Why would they get on board? And why would they spend the money?

5 Reasons Doubling Conversions is More Important than Doubling Traffic

Despite the fact that converting existing customers is less expensive than attracting new ones, many online marketing budgets are still disproportionately allocated to traffic-driving strategies. 

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