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E-commerce News & Analysis

How to Optimize Your Mobile Strategy for the Growth Ahead in m-Commerce

Customer Experience, Mobile Strategy, M-CommerceBy the end of the year, the number of mobile-connected devices will surpass the total number of consumers, globally, and by 2017, there will be nearly 1.4 mobile devices per person.

Pinterest Ups its e-Commerce Cred with New Email Notifications of Pinned Item Price Drops

Customer Experience, e-commerce, Pinterest Price Drop EmailsAs Pinterest moves toward more of a business-friendly model, new features and capabilities are being added. As of today, the content sharing website will start sending members emails when their pinned items drop in price.

Piqora Launches Dashboard for Instagram, Tumblr, Pinterest Analytics

Customer Experience: piqora inlcudes pinterest instagram tumblr analyticsPinterest marketing and analytics company Piqora today expanded its analytics platform to capitalize on the use of hashtags and trending data from two other visually-based social networks: Instagram and Tumblr.

Making Mobile Part of Your Cyber Monday Preparation

Customer Experience: Mobile Commerce on Cyber MondayThe big post-turkey shopping day is fast approaching and chances are you’re already preparing your e-commerce site for Cyber Monday. But what are you doing to optimize the shopping experience for your mobile users?

KISSMetrics Releases iOS Google Analytics App

KISSMetrics Releases iOS Google Analytics AppAnalytics patterns are always changing, so instead of relying on a daily summary report that’s only available in a desktop format, marketers need to be able to track this data from anywhere and on any device.

This is where KISSMetrics’s My Analytics could prove useful. Designed to track Google Analytics, the new app is an iOS alternative to Google’s own mobile analytics app for Android.

Proposed W3C Standard for e-Commerce Customer Data Moves Forward


Wouldn’t life be easier if the customer data from website transactions was standardized? That’s the idea behind an effort from an industry group that includes Adobe, Google, IBM and Best Buy. 

Three Imperatives to Ensure Your Mobile Experience is Future-Proof

Mobile Experience Customer Experience“Mobile is sexy, multi-channel is not,” I recently declared in a discussion with an analyst. That pretty much sums up the general relationship most brands have with the two "M’s” of marketing: mobile and multi-channel.

Walmart Acquires Predictive Analytics Platform Inkiru to Improve Online Presence

Walmart Acquires Predictive Analytics Inkiru.jpgRetail giant Walmart is traditionally an in-store business, but is lookingt to improve its web presence through the acquisition predictive analytics company Inkiru.

Perfected Social Business? Good, Because Here Comes the Collaborative Economy


If you’re still trying to get a handle on social business, hang on to your bootstraps. According to a new report from the Altimeter Group, the emerging next phase of social business features consumers buying and sharing products and services, not just media and information, between themselves. In other words, welcome to the Collaborative Economy.

SAP Buys hybris to Deliver Cutting Edge Customer Experience, E-Commerce

sap acquires e-commerce platform vendor hybris to expand customer experience platform

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for an undisclosed sum.

Gartner Report Highlights 'Cool' Social Marketing Shops

Gartner - Cool Social Marketing Vendors

It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between brand promotion and e-Commerce, as described in the new report.

It's An App World for E-commerce and Online Shopping

It's An App World for E-commerce and Online Shopping As smartphones and tablets become the device of choice for many online shoppers there's also a e-commerce movement for retailers to adopt an app-based shopping model. As a result, more businesses should reconsider how they engage and connect mobile customers.

Report: E-Commerce Marketers Must Improve Social Engagement

Report: Ecommerce Needs to Improve Social Engagement; Make Note of Customer Trends E-commerce is something that changes as social trends change; however many businesses are failing to find a good link between social engagement and e-commerce traffic.

SDL Fredhopper 7.5: Entire Product Catologs Personalized For Shoppers

shutterstock_119544880.jpg Ever since SDL bought Fredhopper in January 2010 it has been developing the technology to optimize the online shopping experience offered by retailers. Today with the release of v7.5, it has tweaked the Fredhopper technology again to offer retailers the ability to adapt an entire product catalog to target specific shoppers.

Google To Drop Checkout; Begins Transition to Wallet

The way customers shop through Google and retailers is changing, as the company begins to phase out Google Checkout in favor of Google Wallet.

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