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E-commerce News & Analysis

Oracle Report: Buyer Choices Depend on Device, Channels

How are customers using the Web to make their buying choices? That’s the key question in a new report from Oracle.

EPiServer Commerce Adds Behavorial Merchandising from Apptus

Behavioral merchandising. That’s a new dimension now available for EPiServer Commerce, thanks to an integration between that company’s platform and Apptus’ technology.

Salesforce Dreamforce Crammed With People, Partner Announcements #DF12

Salesforce’s annual Dreamforce conference is underway and spawning an almost constant stream of announcements about new products and partnerships. Today is the second day of the conference, which is occurring in San Francisco. It concludes on September 21.

CloudCraze Brings E-commerce to Salesforce #dreamforce

CloudCraze has released an e-commerce services bundle on the Salesforce platform.

Oracle Updates ATG Web Commerce & Endeca Commerce, Business Users a Key Focus

Oracle has been hard at work on the commerce portion of its customer experience portfolio. Today it releases updates to two of its Commerce products and offers a chance to dig into the details at Oracle OpenWorld in San Fransisco the end of this month.

Ondango Receives US$500K to Scale Facebook Shopping Platform

Ondango, a third-party provider of Facebook stores, has secured a US$ 500,000 capital investment from a group led by London-based venture capital fund Connect Ventures. The new capital will be used to scale Ondango’s Facebook-shopping platform.

Content Marketing 2.0: Combining Content & Merchandising Strategies to Drive Results

Content marketing can influence SEO, increase social engagement and position a brand as an industry thought leader. However, a recent study reports that only 41 percent of B2B marketers think content marketing is effective in generating leads and revenue.

Use Your Social Networks to Overcome International Marketing Barriers

Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market.

InsideSales.com Raises $4M to Hone Predictive Analytics for Sales Force Automation

InsideSales.com, a provider of a Saas-based sales force automation platform, has completed a round of funding totaling US$ 4 million. The company says it will put the money toward accelerating growth into enterprise markets and developing predictive analytics capabilities.

Stop Before You Overhaul: 5 Ways Testing Can Maximize Impact with Minimal Changes

An overarching site overhaul is often a marketer's go-to solution when online sales and conversion rates are sinking. After all, if bounce rates are high, average order values aren’t up to snuff, and one-time-buyers are the norm, it must be the website's fault ... right? 

Next Generation CRM: Combining Power of Live Chat with Online Communities

When businesses engage in customer service, there is a unique thing that happens: science and art collide. Satisfying customers and creating ongoing loyalty is a true art form, while ensuring that call center representatives are highly efficient falls more on the scientific side. Blending both of these worlds can be very challenging.

Forrester Wave: Oracle, Microsoft, SAP Among CRM Solution Leaders Q3

In the first part of this examination of Forrester’s Wave: CRM Suites for Large Organizations, Q3 2012 earlier this week we saw that organizations are struggling to define a CRM strategy for their organization. Even still, the CRM market is one with seven companies making it into the Leaders section.

Christmas In July: Optimizing Your Website for the Holiday Rush

shutterstock_87693331.jpg Summertime is here, the temperature is steadily rising and most people are lounging on the beach, not at all thinking about the holiday season … which is precisely why it’s a good time for e-tailers to get prepared.

Oracle Combines ATG, Endeca Products into Oracle Commerce

oracle logo 71012.pngOracle is combining two of its products, Oracle ATG Commerce and Oracle Endeca, into a single solution called Oracle Commerce. The new Commerce is designed to centrally manage customer engagement strategies, provide personalized user experiences and offer scalability that can meet demands.

SDL Updates Fredhopper With New Targeting & Personalization Features

SDL Updates Fredhopper With New Targeting & PersonalizatioOnline shopping offers so many choices for consumers, which poses a challenge for retailers looking to tailor choices to buyers’ desires. Customer Experience Management vendor SDL announced the release of its Fredhopper 7.2 platform, which offers new features to help retailers target and personalize their online stores.  

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