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E-commerce News & Analysis

LiveChat Redesigns its Product to Improve the Chat Experience

Real-time live chat software tool, LiveChat, which provides sales and support for eCommerce sites has updated its flagship product. This update is centered around a design change that helps with seamless chat adoption, as well increased speed and workflow for customer service representatives.

Simplifying And Improving Your Customer's Web Experience

The world of e-commerce can be a tricky environment in which to do business. 

Retailers in the Age of Mobile Shopping: What Are the Trends?

Let’s say you’re a retailer with both physical stores and a Website. What are the key trends in retail technology that you need to keep in mind?

Six Tips for Getting Buy-In on a Testing Program

Having worked with a number of digital marketers over the years, I've noticed a recurring challenge among those eager to make positive change -- their momentum is broken when it comes to getting buy-in. This is especially true of launching testing programs. Multivariate testing is often uncharted territory for many, so they don’t understand it or its potential benefits. Why would they get on board? And why would they spend the money?

5 Reasons Doubling Conversions is More Important than Doubling Traffic

Despite the fact that converting existing customers is less expensive than attracting new ones, many online marketing budgets are still disproportionately allocated to traffic-driving strategies. 

Aggregate Knowledge Report Finds Best Place to Buy Ads is Social Media

A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks.

Report: Buyers Rule, Sellers Play Catch Up in the New Matrix of Commerce

It’s a buyer’s world. According to a new Constellation Research report, buyers are rulers served by channels galore, a fleet of payment technologies, supply chains ready to do their bidding, and Big Data tracking their every whim. To keep up, the report said, sellers need to align themselves with this new environment, which it dubs Matrix Commerce.

Go Daddy Expands Mobile Website Creation with Purchase of M.dot

A one-stop shop for small Web sites, Go Daddy has the tools for site building, management and domain registration, in addition to hosting services. Now, the company is expanding its mobile toolset with the acquisition of M.dot, which offers an iOS app for creating mobile websites.

Improving the Mobile Coupon Shopping Experience

Who doesn’t love a coupon? Why, there are even shows about people who love coupons so much they buy things they don’t even need, just for the thrill of the discount. However, for the rest of us who enjoy receiving coupons from the retailers and brands we follow, there’s a problem: coupons have gone mobile. And while they are often easy to access, they’re not always easy to redeem.

Banks, Mobile Carriers Treading Carefully with Digital Wallets #appsworld

Mobile payments may become a US$ 90 billion industry by 2017, but banks and mobile carriers in the US are moving slowly on things like digital wallet technology in mobile phones.

Want This Here 'Used Digital Object'? Amazon Patents That Marketplace

Would you be interested in buying a “used digital object”? Amazon thinks that people will be, and it has just gotten a patent for such a secondary market.

Google Set to Buy eCommerce Firm Channel Intelligence for US $125 Million

Ecommerce platform Channel Intelligence, once a Google Shopping launch partner, will now become part of Google itself as the two have made a definitive agreement on the US $125 million deal.

Top 5 Reasons to Test Your Site at Every Stage of Development

Just because your Web CMS works, the digital assets are live and the site is conducting transactions, doesn't mean there isn't great value in capturing your users' feedback!

Five Reasons Testing Should Be Included in Your 2013 Marketing Plan

So your brand is selling online and on mobile -- after all, who isn't? -- and it’s been working... but you know it could be better. Or perhaps it’s not doing so well at all, and you need to figure out where the problem lies. How do you go about doing that? 

Forrester Predicts Mobile Payments to Reach $90 Billion by 2017

Like paying for stuff with a mobile phone? Then you are part of the zeitgeist, because US mobile payments were nearly US$ 13 billion in 2012, and Forrester predicts Americans will spend US$ 90 billion by 2017 via mobile.

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