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E-commerce News & Analysis

Five Strategies to Increase Product Visibility in an Oversaturated Market

With another holiday shopping season upon us, maximizing product visibility in the e-Commerce market is one of retailers’ biggest hurdles. Keyword-rich product descriptions are important, but that alone won’t be enough to differentiate your product lists from your competition’s this holiday season.

Forrester Wave e-Commerce: Vendors Forced To Adapt To Social, Mobile, Agile e-Commerce

While we have seen before that customer experience management technologies are becoming increasingly sought after, running parallel to their development is the development of e-commerce suites that are increasingly sophisticated, that provide multi-touchpoint solutions and that are becoming increasingly agile, according to new Forrester research.

WebbyTalks Tour Discusses Internet Privacy #WebbyTalks

David-Michel Davies, Executive Director of the Webby Awards, is heading up a year-round, worldwide tour called “Webby Talks,” where interested and involved media groups can invite his insights into their venue.  The presentation he delivered at Pereira & O’Dell in San Francisco gave a glimpse into the status of internet privacy with a marketing/advertising perspective to favor the audience in attendance.

Forrester Study Reveals Social is Not Key to Driving Online Sales

Forrester and GSI Commerce have released a new report that gives organizations more insight into exactly how consumers buy online. The study examined tens of thousands of orders and found that in spite of technology advances and more sophisticated marketing techniques -- nothing has really changed when it comes to what drives people to buy online.

Oracle Report: Buyer Choices Depend on Device, Channels

How are customers using the Web to make their buying choices? That’s the key question in a new report from Oracle.

EPiServer Commerce Adds Behavorial Merchandising from Apptus

Behavioral merchandising. That’s a new dimension now available for EPiServer Commerce, thanks to an integration between that company’s platform and Apptus’ technology.

Salesforce Dreamforce Crammed With People, Partner Announcements #DF12

Salesforce’s annual Dreamforce conference is underway and spawning an almost constant stream of announcements about new products and partnerships. Today is the second day of the conference, which is occurring in San Francisco. It concludes on September 21.

CloudCraze Brings E-commerce to Salesforce #dreamforce

CloudCraze has released an e-commerce services bundle on the Salesforce platform.

Oracle Updates ATG Web Commerce & Endeca Commerce, Business Users a Key Focus

Oracle has been hard at work on the commerce portion of its customer experience portfolio. Today it releases updates to two of its Commerce products and offers a chance to dig into the details at Oracle OpenWorld in San Fransisco the end of this month.

Ondango Receives US$500K to Scale Facebook Shopping Platform

Ondango, a third-party provider of Facebook stores, has secured a US$ 500,000 capital investment from a group led by London-based venture capital fund Connect Ventures. The new capital will be used to scale Ondango’s Facebook-shopping platform.

Content Marketing 2.0: Combining Content & Merchandising Strategies to Drive Results

Content marketing can influence SEO, increase social engagement and position a brand as an industry thought leader. However, a recent study reports that only 41 percent of B2B marketers think content marketing is effective in generating leads and revenue.

Use Your Social Networks to Overcome International Marketing Barriers

Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market. Raises $4M to Hone Predictive Analytics for Sales Force Automation, a provider of a Saas-based sales force automation platform, has completed a round of funding totaling US$ 4 million. The company says it will put the money toward accelerating growth into enterprise markets and developing predictive analytics capabilities.

Stop Before You Overhaul: 5 Ways Testing Can Maximize Impact with Minimal Changes

An overarching site overhaul is often a marketer's go-to solution when online sales and conversion rates are sinking. After all, if bounce rates are high, average order values aren’t up to snuff, and one-time-buyers are the norm, it must be the website's fault ... right? 

Next Generation CRM: Combining Power of Live Chat with Online Communities

When businesses engage in customer service, there is a unique thing that happens: science and art collide. Satisfying customers and creating ongoing loyalty is a true art form, while ensuring that call center representatives are highly efficient falls more on the scientific side. Blending both of these worlds can be very challenging.

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