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E-commerce News & Analysis

Mobile App of the Week: Credit Card Scanning with Netswipe

For this week’s Mobile App of the Week we look at Netswipe for Android, an app that turns a smartphone into a credit card reader.

Owned it Social Platform Aims to Improve Online Shopping Revenue

Oxygen Accelerator has released a new social commerce platform, Owned it, which aims to improve revenue for online businesses in the checkout process.

IBM Software Targets the 'Omni-Channel' Customer Experience

As part of its Smarter Commerce initiative, IBM is releasing several solutions aimed at delivering a consistent experience across multiple retail touchpoints to what it terms “omni-channel” shoppers -- or consumers who expect a consistent sales and marketing experience across all channels they use.

Retailers Retool for Cross-Channel Shoppers

Forget about online shopping versus brick-and-mortar stores. The new retail environment requires stores to shape their customer experience and their business processes for the cross-channel shopper.

Telco Leads Mobile Ad Spending in New S.M.A.R.T. Report

Telecommunications continues to be the top industry advertising on mobile devices and automotive has seen the biggest year-over-year increase, at 574 percent. These are some of the findings in Millennial Media’s December edition of its Scorecard for Mobile Advertising Reach and Targeting, or S.M.A.R.T.

The Five Types of Online Shoppers Ruling Holiday Retail

Despite economic tension, e-commerce is currently embracing its biggest fourth quarter yet.

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels

2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.

Customer Experience Frustration Points and Their Consequences

Accommodating today’s always-connected, app-enabled customers who interact with brands through multiple devices requires turning many of our thoughts about customer service inside-out.

Adobe Predicts Cyber Monday Surpasses Black Friday Sales With $2 Billion Reach

With the Holiday season just around the corner, Adobe predicts Cyber Monday will become the leading online shopping day for 2012.

SumAll Analytics Platform Raises US $6m For Social & E-Commerce ROI

Free analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product -- and donate to charity.

Google Shopping Creates a Winter Wonderland of 3-D Greed

Google Shopping is sending out some early gifts to beat the holiday rush. To help you spend your money more easily, the technology giant has unveiled new tools for shopping.

Consumerization of IT: B2B Buyers Edition

More enterprise IT buyers than ever before expect e-commerce to be more consumer like, a new hybris study reveals, and nearly all large companies surveyed said their suppliers needed to make their websites easier and more compelling to use. 

4 Advanced Personalization Techniques to Improve Customer Web Experience

As we head into the holiday season, etailers everywhere are looking at ways engage customers and boost sales. Personalization tactics can be an etailer’s best friend -- helping you in the primary goal of getting an initial product in the cart and purchased -- but to take it to the next level, drilling down into advanced tips for optimized personalization can make a big difference.

Five Tips for Successful Multi-Channel Conversion

With smartphone use growing and tablet sales set to hit 126 million this year, it’s all too easy for marketers to become overwhelmed by the challenges of multi-channel retailing and e-Commerce. But multi-channel commerce need not need be complex if we remind ourselves that it’s for people that interact with brands, not algorithms or stats on a dashboard.

Social Media is Not an Island: 5 Ways to Move From Awareness to Conversion

So, your brand is on Facebook, Twitter, Pinterest and YouTube. You refresh your Radian6 hourly, have a killer Klout score, and hundreds of thousands “liked” your brand on Facebook. So what?

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