Big data is new oil, the new gold, the new kale (wait … kale?). Honest to God, we’ve heard the latter one said.
Regardless of what analogy you use for the mass quantities of information your company stores or accesses, chances are good that it isn’t gleaning much insight from it yet.
And that’s not because CEO’s fail to see the value. In fact, a January survey conducted by the Economist Intelligence Unit reveals that 48 percent of executives believe big data is a useful tool. And another 23 percent predict big data will revolutionize the way businesses are managed.
If this is the case, then why isn’t big data more broadly deployed?
Some claim companies don’t know how or where to get started — or think the time to value is too long.
The EMC Federation (EMC 2 + VMware + Pivotal + RSA + VCE) hopes to change that perception. Later this morning, it will unveil its EMC Federation Business Data Lake solution. Its promise is to enable organizations to realize the value of big data analytics in as little as one week as opposed to months.