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Eim News & Analysis

Beating the Spreadsheet Blues

Remember the old days when it seemed that all you need to know from your computer is how to save a Microsoft Excel file? If you are a marketer those days seem rosy compared to what’s happening in digital media. 

New ways of capturing data has introduced challenges in inspecting data and developing models.  Marketers with a limited knowledge of traditional query language must access data. And as I wrote in the post, How Marketers Can Get A Better Handle On Their Data, new markup language elements raises the number of ways data can be associated with web and app elements.  This has increased the ways the data can be used in calculations for desired results.

Because of this new data challenge, analytic solution providers have created a number of options to simplify data usage.

Microsoft Ups Its OneDrive Play

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Microsoft wants be the place for everything in your life, so it's offering you “larger, faster, easier-to-use” features, just as quickly as it possibly can.

Late yesterday Justin Moore, Microsoft’s  group manager for OneDrive, announced that OneDrive now supports uploads of files of up to 10 GB using the desktop apps for Windows and Mac, all of the mobile apps, and the OneDrive website.

“It’s the number one featured request,” wrote Moore in the announcement. And, almost needless to say, the hope is that OneDrive users won’t stray if they know they’re being heard and getting (almost) everything that they want in short order.

Alteryx and Tableau Redefine Analytics #data14

Yesterday’s BI tools just don’t cut it. In today’s world the margin of time between data and decision needs to be instantaneous, or as close to that as we can get. The longer it takes to process information and glean insight from it, the more you can lose.

Data can do more than help companies win sales. It can also save lives.

But it can only do this effectively if a data scientist or data analyst can process all of the information, gather all of the necessary data and make it useful, or present it to decision makers visually so that a viz can speak for the data, tell the story and make decision making easier.

Content Management Vendors Pushing Shiny Objects

2014-10-September-Raccoon.jpgWe've all been to that conference. The vendor is announcing a new feature in their Content Management System (CMS). They pull up a screen shot or a recorded demo that is very pretty, touting how easy the feature is to use. Everything everyone has ever wanted in that feature is there in crisp, shining detail.

What isn’t shown is the level of effort to make that demo a reality.

CMS Shopping? Solve Your Business Problems First

2014-09-September-Chicken-Egg.jpgContent management systems have been around for almost two decades, but we’re still talking about how much we hate them. They’re not intuitive to use, and many of their features probably sounded attractive during the sales process, but are never touched and often get in the way of ease of use.

Artificial Intelligence is Resurrecting Enterprise Search

2014-08-Sept-Oleson-Image1.jpgThe future of enterprise search is bright. Recent announcements show enterprise search is taking a number of different forms. Microsoft has been stirring things up in the cloud with Delve -- the next generation Office Graph, based on search-driven discovery of activities and feeds. And some unlikely partnerships have been announced to combine consumer mobile technology with an enterprise injection. I'm ready for an enterprise search that understands me and gives me results based on my interests, location and social distance (i.e., people I work with the most). We've also seen the use of voice for search gain popularity as the lines between work and life blur.

The 'Drives Race' - The Battle for Cloud-Based File Storage

2014-05-September-Buy-of-the-Week.jpgInspiration comes from strange places. Last week on the radio I heard a DJ talking about how he still uses his VCR (for those of you that are too young to remember, that is what preceded DVRs). My first memory of VCRs was in a commercial that ran during an interview with Ronald Reagan. Although I was too young to understand the point, Reagan spent much of the interview discussing how we must rebuild our military, which was later branded by pundits as another “Arms Race.” Hence the name for this post. But back to the VCR ....

In that commercial, the VCRs were advertised for upward of $500 (that’s around $1000 in today’s money), but as more options came out, prices started falling. When DVDs came out, VCRs dropped under $100 and it seemed that they would soon be relegated to the scrap heap next to record players. Yet many households still have VCRs (and record players). Mine is disconnected, sitting in a cardboard box and likely doesn’t even work, but I am not throwing it away. The thing is, I still have a lot of tapes. Between kids’ birthday parties, family dinners and even videos of my old dog, I feel better knowing it’s there.

Cloud-based storage (and Drives in particular) share many similarities with VCRs.

Sitecore Pulls It Together for Vegas Debut #SYMNA

Thumbnail image for 2014-27-August-Elvis.jpgOften overshadowed by other marketing clouds, Sitecore will enjoy its day in the Las Vegas sun next week when it unveils a major update to its customer experience management platform.

Though it's not official, the Copenhagen-based company is likely to unveil version 8 at the Sitecore Symposium, which runs Monday through Wednesday.

The show's centerpiece is the just completed integration of CommerceServer.net into the Sitecore platform. Sitecore, which bought the e-commerce engine last November, reports that the result is a platform that provides an analytics-driven, real time, personalized experience to customers across all channels. 

DataStax Gets Cash to Leave Oracle in the Dust

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Ask DataStax co-founders Jonathan Ellis and Matt Pfeil who their competition is and they won’t put a single NoSQL database provider on their list.

“It’s Oracle,” said Ellis. “We are displacing it as fast as we can,” adds Pfeil.

The pair is sure that the database that Larry Ellison helped build 37 years ago can’t handle today’s workloads. It can take Oracle five to seven minutes to execute the same query that DataStax’s enterprise version of Cassandra can answer in milliseconds, according to the pair.

Microsoft Cushions Google's Blows with Cash

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Yes, Google is encroaching into Microsoft’s traditional business space in a vicious productivity fight. But Google's rebranding of its Enterprise Business as Google for Work yesterday seems to be a tacit acceptance — for the moment, at least — that Microsoft is the Enterprise Daddy.

Microsoft, meanwhile, has responded to Google's blows with a number of financial incentives that must have many Chief Financial Officers salivating over their ledgers.

Microsoft: Pimp Your Office 365 Ride

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When it comes to customer experience and engagement strategies, everyone knows appearance is everything. If that seems a bit shallow, Microsoft doesn’t seem to care. It just announced that it is allowing enterprises and users pimp their Office 365  — within reason, of course.

Starting this week, the new functionality will enable users to customize and personalize their Office 365 suite. The result: enterprises that deploy the platform will be able to give it a makeover to better reflect their corporate identities.

Are Hortonworks + Hive Community Paving Hadoop's Future?

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Marry a big vision and a vibrant open source community and you’ll get something pretty special. In this case we’re talking about delivery on the Stinger initiative, which teamed engineers from Hadoop distro provider Hortonworks with more than 140 developers to advance interactive SQL querying ability on Apache Hive at scale in pure open source.

The initiative, which was completed in April, brought together over 390,000 lines of code contributed by developers from 44 companies, to provide business analysts and data workers with one powerful engine for SQL queries on big data sets at speed and at petabyte scale.

It does something that other big data solutions like it do not do: it gives users a single, simple tool to use for either interactive or batch processing.

Cleaning Up a Large File Share

File shares will not exist forever. Microsoft will eventually stop supporting them. It is important that IT departments begin reviewing the objects from the “bottom up” (file to folder to sub directory to directory) yesterday. Information management professionals know best how to apply a set of internal (user-driven) and external (records retention schedule) criteria to determine what objects stay where they are, what objects move to other locations or custodians, and what objects are deleted.

CIO be wary: this is not a four month project.

Key Drivers of Analytics Success

2014-03-September-Jackpot-Winner.jpgOrganizations have hit the jackpot of data. With unprecedented visibility into every type of data, organizations across every vertical -- be it healthcare, retail, manufacturing or finance -- are turning to analytics to make well-informed decisions and bring value to their bottom lines.

Why Google Is Rebranding Its Enterprise Division

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Here's a riddle for you: Why is Google rebranding of its Enterprise business?

Last night, Google announced the division that sells Google Drive and Gmail, among other services, is changing its name to Google for Work.

The announcement left a large number of observers underwhelmed. But the long-term vision behind the move may cause a lot of vendors concern about their future in a world where Google is seriously targeting the small business space.
 

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