Let’s face it. Most line of business users don’t have a data scientist at their beck and call or even a geek from IT for that matter. So when a marketing manager or finance executive needs to make a decision in short order, he often has to do so based on a small fraction of the available information, go with his gut or miss the opportunity.
“It can take days, weeks or months before IT can provide it,” said Bob Laurent, director of product marketing at Alteryx, a data blending and data analytics platform.
That’s a problem because we live in an increasingly real time world.
That same world, mind you, is rich and overflowing with data — mobile, social, transactional, analytical, Internet of Things … we could go on. And it’s not just that, but today’s consumers don’t respond well to marketers (or anyone else) who misfires. They expect personalization and for the other party to be well informed.