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Email News & Analysis

Your Customers - Or Your Best Friends?

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How many best friends do you have among your customers? Do your customers consider your company to be among their best friends? If the answer to these questions is no, then it might be time to make some changes.

According to recent research from Silverpop, you don’t have to invite your customers out for dinner or send them holiday cards, although this might help. All you have to do is communicate with them. The research found that how a brand corresponds with its customers is at the heart of relationship building -- and personalization is a business’ best tool.

Google API Gives Developers Easier Access to Gmail #io14

2014-26-June-Google-IO.jpgGoogle is playing with Gmail again. This time it’s not just taking a stick and poking the hornets’ nest called privacy. This time, it’s taking a bat and trying to hit that hornets’ nest out of the park. And it all comes in the name of a new Gmail API.

In principal the API looks like a good thing. In principal, Google wants to make it easier to let internet applications use information in your email, with the user’s permission. The question is how much access to your information will the new API need and how much access will the new API get?

Why Transactional, Promotional Email Rocks for Marketers

customer experience, Why Transactional, Promotional Emails Rock for Marketers

Numbers from Silverpop's survey on email marketing confirm what many vendors have touted -- automated messages triggered by behaviors work —and the success of manual, blind ones are fading.

The email service provider, who many say coined the phrase "behavioral marketing," released findings this month from its 2014 Email Marketing Metrics Benchmark Report that included emails sent by nearly 3,000 brands across 40 countries throughout 2013.

One of the big lessons from the results for marketers?

"Marketers really need to capitalize on transactional emails," Loren McDonald, Silverpop’s VP of industry relations, told CMSWire. "Don’t overload your customers with promotional offers, but try suggesting related products or encourage reviews within transactional emails. This allows marketers to gain better insight on their customers while also creating the opportunity for upsells."

Google Claims It's Making Gmail More Secure

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It’s just about a year now since former intelligence contractor Edward Snowden confirmed what many suspected already: that governments around the world systematically spy on email.

Ever since, technology companies have been working steadily to develop security apps to prevent or at least minimize the potential for snooping. In two significant announcements this week, Google moved closer to securing Gmail.

According to a blog post by Brandon Long, tech lead at the Gmail Delivery Team, Google is  close to releasing new end-to-end encryption standards on Gmail that will effectively stop unwanted and unauthorized access to users’ email.

Small Businesses Like New Technology But Don't Use It

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Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. 

Yes, they are important, but not as important as desktops, landlines and laptops, according to Microsoft-sponsored Ipsos research. It shows that while small to medium size businesses (SMB) love technology, only 30 percent have adopted new kinds of technology, like cloud computing.

The comprehensive survey covers many of the IT buzz words making the rounds at the moment. To say it is an eye-opener would be an understatement. The study was carried out on behalf of Microsoft from April 29 to May 7 across 551 small business owners who were identified by Ipsos within a representative sample of 5,149 US adults over the age of 18.

Will IBM's Mail Next Stand Out in Enterprise Email?

social business, Could IBM's Mail Next be a Standout in Enterprise Email Land?

IBM claims its Mail Next email platform is about having fun and making things easy on people who are trying to get work done.

Will it be?

We won’t know until at least the fourth quarter when Big Blue releases it under the Connections brand.

We do know this: People are interested. Tweets exploded when IBM announced the product at its January IBM Connect conference in Orlando. Today's webinar on Mail Next sold out.

“We still believe we’re ahead of the market in our ability to help users prioritize what they need to focus on,” Kramer Reeves, director of Messaging & Collaboration Solutions for the IBM Software Group, told CMSWire this week. “We think Google is trying to do this, but I don’t think they’re there yet.”

Google's New Terms of Service Raise Privacy Concerns

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Google has more rights to the personal content users share than most people may have realized.

In its recently updated terms of service, the company acknowledges that it not only scans email, but retains the right to use personal content for marketing and internal development purposes.

If that's not enough to make you jittery, consider this: There could be even less privacy down the line. Google has significant mobile ambitions, including its modular smartphone dubbed Project Ara. Google previewed the phone, now in the earliest stages of development, at a developer event in Santa Clara, Calif. this week.

Cell phones pose multiple privacy problems, including lack of anonymity, location tracking and easy interception.

The Daily Email Grind: What I Need from Future Email Systems

What I Need From Future Email SystemsThink of your email inbox on the morning you return from vacation. Does it make you sweat? 

We have all experienced the trials and tribulations of the email inbox -- it applies across the board from personal to work accounts. The amount of time spent de-cluttering our inboxes has been well documented.

After a recent brush with thousands of email deadwood that surfaced in my inbox, I believe the solution lies in a combination of individual actions and an expanded approach to the email systems that exist today. 

Don't Send Any Email Til You Read This! #mktgnation14

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Welcome ______, we're thrilled you've chosen to click on this!

Really, we are happy, because our livelihoods depend on it. But that's not the point. (Who cares if our children starve?)

The point is stale language like that isn't going to get anyone other than a very bored and sad person to read any further. And that can mean disaster for your livelihood.

The fact is 182.9 billion emails went out last year, and the chance that your marketing missives stood out are, well, not encouraging. 

Metalogix Tackles Those Tricky Email Migrations

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Very soon, your organization is going to be moving a large amount of content to the cloud, for financial reasons if nothing else. That can be especially tricky when the content involves email, which brings its own set of headaches.

Metalogix says it can ease your pain with its recently released Email Migrator 3.0, which enables organizations migrate mailboxes to another Exchange server or Office 365.

Blame Technology for Your Failed Relationships

business meeting distraction.jpg.jpgBack in 1975, singer-songwriter Paul Simon told us there must be 50 ways to leave your lover. But that was before we all had perpetual connectivity to every person, place and thing we ever knew or imagined through smartphones, tablets and other assorted Internet-connected devices.

Now there are plenty of new ways to leave your lover, as well as your friends, relatives, co-workers, customers and business associates. Just take a phone call in the middle of a meeting, text a friend during an intimate dinner or update your social media profile in the middle of a customer service interaction.

These random Electronic Displays of Insensitivity (EDIs) take a big toll on relationships, said David Maxfield, co-author of new research on Digital Divisiveness. "Maybe it's time to change our behavior," he said.

How We Hack Tools to Help Us Collaborate

How We Hack Tools to Help Us CollaborateSome people are emailers, some are instant messengers, and some are old fashioned pick up the phoners -- I get that. So when new team members join Phase2, I like to know how they prefer to communicate.

 

Social Business Software: 2 Sides of Disruption

Social Business Software: 2 Sides of DisruptionDisruption can be seen as a force for good or evil. On the one hand the business world celebrates the disruptive effects new social business technologies are having on the status quo -- in everything from marketing and customer service to recruitment and sales. On the other, when it comes to internal collaboration and communication, social business software (SBS) is seen as disruptive in that other sense of the word -- a distraction from the job at hand.

Working Seamlessly Together: Collaboration Lessons from Email

Working Seamlessly Together: Collaboration Lessons from EmailA couple of months ago, I shared a vision where all information was at our fingertips. It's a nice vision for the future of work but we have a more immediate problem:

How do I collaborate with Jed in Toledo?

There have been a lot of solutions proposed. Historically they have involved software solutions that require me to work on a document on my computer, upload it to a collaboration system and wait for Jed. He will then add comments, upload a new version or do both.

The likely answer if Jed and I don’t work for the same company is that we'll use email. After all this time, email is still the most used collaboration tool. Maybe instead of declaring email as dead, we should examine why email works and apply that to our efforts to improve collaboration.

4 Ways to Overcome Your Fear of Moving Email To The Cloud

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Despite the best efforts of social networking vendors to convince us to the contrary, email is alive and kicking in the enterprise. In fact, research from Dell shows 81 percent of enterprise workers consider it their most important collaboration tool.

The problem is it is not evolving.

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