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Email News & Analysis

Change Your Gmail Password - Now

Around five million Gmail usernames and passwords were published late Tuesday on a Russian bitcoin forum. But Google has told account holders not to worry.

According to a post on Google’s online security blog, only 2 percent of the usernames and passwords might have actually worked, and Google’s automatic anti-hijacking systems would have blocked many of those login attempts.

Discussion Point: Why are We Still Stuck on Email?

discussion-pointEmail: productivity's favorite punching bag. The complaints against email are well known. It's a time suck and ineffective for large scale communication, yet most of us still turn to it on a daily, if not hourly basis to communicate with others (with some notable exceptions succeeding without).

Some companies are experimenting with banning email communication during non-work hours while others have banned internal email

If email is truly the scourge that it is painted out to be, what explains its holding power? 

Is Microsoft the Caped Crusader of Email Privacy?

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Jumpin' Jehoshaphat, Batman! Looks like Microsoft is defending email privacy. This, after it confirmed over the weekend that it would not be handing over email data to US federal regulators.

The decision follows a ruling on Friday by a US judge, which instructed the company to turn over email stored in Ireland to US prosecutors. But Microsoft does not plan to turn over the emails, and plans to appeal, a company spokesperson said.

Manage Inbox Overload with In App Collaboration

According to Forbes "the average person spends 13 hours a week just reading and processing email.” But over the past few years things have started to change. In-app communications is trying to take people out of their inboxes by sending messages within the context of specific applications.

Microsoft Secures Azure Data with Enhanced Encryption

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Microsoft — like Google — is beating the drum on security. It is enhancing the encryption of data transfers between users and the Azure cloud guest operating systems. 

The encryption improvements, which apply to Microsoft Azure cipher solution for hosted guest virtual machines, gives users better and more secure connections during the transmission of data.

According to a Microsoft blog post the new enhancements apply to the Transport Layer Security (TLS) and Secure Socket Layer (SSL), which makes it harder to decrypt connections and information going across such connections.

This follows  recent moves by Google to secure and encrypt emails. In the coming weeks, it announced that it will publishing a list of best practices in the coming weeks to make Transport Layer Security (TLS) adoption easier and to avoid common mistakes.

Google and Yahoo Ally to Keep Email Snoopers Out

Thumbnail image for Google Secures Gmail  June 6 2014.jpgGoogle and Yahoo are unlikely bedfellows. But yesterday at the annual Black Hat security conference the two announced they were teaming up to keep government and commercial snoopers out of users’ emails.

By 2015, the two promise that not only will it be near impossible to hack or view either Yahoo mail or Gmail, it will also be possible to encrypt emails between Yahoo and Gmail, accounting for a huge amount of email traffic across the Web.

This follows yesterday’s announcement from Google that it will be giving secure websites higher search rankings

What's Behind Google's Encryption Moves

As part of the growing movement toward encrypting web data, Google announced this week that it will boost the search status of web sites that use HTTPS (Hypertext Transfer Protocol Secure) to encrypt data, shedding more light on its own motivations to lock and further anonymize  the web.

Google Will Reward Secure Websites with Better Rankings

Google has confirmed plans to give higher search rankings to sites that are deemed more secure. In a blog post on Google’s Online Security blog, it announced it will favor websites that are using HTTPS encryption by default and that it will be rolling this out across all its algorithms.

Your Customers - Or Your Best Friends?

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How many best friends do you have among your customers? Do your customers consider your company to be among their best friends? If the answer to these questions is no, then it might be time to make some changes.

According to recent research from Silverpop, you don’t have to invite your customers out for dinner or send them holiday cards, although this might help. All you have to do is communicate with them. The research found that how a brand corresponds with its customers is at the heart of relationship building -- and personalization is a business’ best tool.

Google API Gives Developers Easier Access to Gmail #io14

2014-26-June-Google-IO.jpgGoogle is playing with Gmail again. This time it’s not just taking a stick and poking the hornets’ nest called privacy. This time, it’s taking a bat and trying to hit that hornets’ nest out of the park. And it all comes in the name of a new Gmail API.

In principal the API looks like a good thing. In principal, Google wants to make it easier to let internet applications use information in your email, with the user’s permission. The question is how much access to your information will the new API need and how much access will the new API get?

Why Transactional, Promotional Email Rocks for Marketers

customer experience, Why Transactional, Promotional Emails Rock for Marketers

Numbers from Silverpop's survey on email marketing confirm what many vendors have touted -- automated messages triggered by behaviors work —and the success of manual, blind ones are fading.

The email service provider, who many say coined the phrase "behavioral marketing," released findings this month from its 2014 Email Marketing Metrics Benchmark Report that included emails sent by nearly 3,000 brands across 40 countries throughout 2013.

One of the big lessons from the results for marketers?

"Marketers really need to capitalize on transactional emails," Loren McDonald, Silverpop’s VP of industry relations, told CMSWire. "Don’t overload your customers with promotional offers, but try suggesting related products or encourage reviews within transactional emails. This allows marketers to gain better insight on their customers while also creating the opportunity for upsells."

Google Claims It's Making Gmail More Secure

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It’s just about a year now since former intelligence contractor Edward Snowden confirmed what many suspected already: that governments around the world systematically spy on email.

Ever since, technology companies have been working steadily to develop security apps to prevent or at least minimize the potential for snooping. In two significant announcements this week, Google moved closer to securing Gmail.

According to a blog post by Brandon Long, tech lead at the Gmail Delivery Team, Google is  close to releasing new end-to-end encryption standards on Gmail that will effectively stop unwanted and unauthorized access to users’ email.

Small Businesses Like New Technology But Don't Use It

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Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. 

Yes, they are important, but not as important as desktops, landlines and laptops, according to Microsoft-sponsored Ipsos research. It shows that while small to medium size businesses (SMB) love technology, only 30 percent have adopted new kinds of technology, like cloud computing.

The comprehensive survey covers many of the IT buzz words making the rounds at the moment. To say it is an eye-opener would be an understatement. The study was carried out on behalf of Microsoft from April 29 to May 7 across 551 small business owners who were identified by Ipsos within a representative sample of 5,149 US adults over the age of 18.

Will IBM's Mail Next Stand Out in Enterprise Email?

social business, Could IBM's Mail Next be a Standout in Enterprise Email Land?

IBM claims its Mail Next email platform is about having fun and making things easy on people who are trying to get work done.

Will it be?

We won’t know until at least the fourth quarter when Big Blue releases it under the Connections brand.

We do know this: People are interested. Tweets exploded when IBM announced the product at its January IBM Connect conference in Orlando. Today's webinar on Mail Next sold out.

“We still believe we’re ahead of the market in our ability to help users prioritize what they need to focus on,” Kramer Reeves, director of Messaging & Collaboration Solutions for the IBM Software Group, told CMSWire this week. “We think Google is trying to do this, but I don’t think they’re there yet.”

Google's New Terms of Service Raise Privacy Concerns

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Google has more rights to the personal content users share than most people may have realized.

In its recently updated terms of service, the company acknowledges that it not only scans email, but retains the right to use personal content for marketing and internal development purposes.

If that's not enough to make you jittery, consider this: There could be even less privacy down the line. Google has significant mobile ambitions, including its modular smartphone dubbed Project Ara. Google previewed the phone, now in the earliest stages of development, at a developer event in Santa Clara, Calif. this week.

Cell phones pose multiple privacy problems, including lack of anonymity, location tracking and easy interception.

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